19/06/2026
Got an app idea?
Before you start building, take a step back.
One of the most common mistakes businesses make is investing in software before validating whether the idea can actually deliver value.
Ask yourself:
β Will it save time?
β Will it increase revenue?
β Will it improve customer experience?
β What makes it different from what's already available?
In this clip, Anthony Sapountzis explains how to evaluate a software idea before spending time and money on development.
Watch now and let us know: What's the biggest challenge you've faced when launching a new idea?