Reimaginers

Reimaginers Create a business that has never existed before. It's how to live your potential.

What does your business really need to say?Business owners waste their own time attracting people who seem like their ne...
06/06/2025

What does your business really need to say?

Business owners waste their own time attracting people who seem like their next customer, but aren’t.

🔮 Learn the psychology behind how we choose, so that you can express why your business matters in a way that feels like a priority, not a nice to have.

Next week, learn what your business REALLY needs today in my Brand Archetypes Creator Call with the fabulous community.

In the one hour workshop you’ll get to apply emotional positioning to your own business, recalibrating your brand so that what you say lands. It’s action oriented, with most of the time dedicated to doing. 🔥

Wherever you are in the world, come join us. If you want to be my plus 1 and come along for free, send me a DM and I’ll hook you up :)

🇦🇺 10am Friday 13th (AEST)
🇺🇸 5pm Thursday 12th (PST)

This past two months has been intense for me.Maternity leave ending. Daycare transition. Daycare plagues. My eldest gett...
01/06/2025

This past two months has been intense for me.

Maternity leave ending. Daycare transition. Daycare plagues. My eldest getting glasses (including pink to look like mummy 😭). End of the baby days of my life and all the feels that come with that. Joining the druid mystery school to go further into my spirituality and connection with the earth. Returning to and kicking off a large retainer client. Starting Menu Club and getting it off the ground.

And across all of it, I decided to apply to Eastern Innovation’s Pitch Night. When I applied I didn’t even think I’d hear back.

I was incredibly stoked to get nominated as one of the businesses chosen to get funded pitch training with Sam. Whose pitch training is as excellent as her photo bomb here 🤣

And 8 weeks of going deep into improving Menu Club. My goal for the program I worked out with Sam was to leave no stone unturned.

In this photo is me and my awesome fellow Pitchers Hilary of and Andrew of - both excellent businesses and humans. Alert Paw for ensuring pets are looked after if their pet parents are unwell or can’t. Food, medicines, and all. Tee 30 Golf for creating a much-needed service to look after the Dad’s in our community who seriously need support on par with what Mum’s get.

Standing up on that stage in front of over 80 people I didn’t expect to be so nervous. Speaking about trends or other businesses hit wayyyy different to speaking about my own business. Having a panel of judges (who were awesome) and the little timer bell and feeling scrutinised. Everyone was so friendly but like yoga it showed me where I need to nurture. Despite all the practice my entire talk dissolved into a blank brain more than once.

And I won.

I’m so excited. I’ve been working so hard and it really feels like such a breakthrough. And an opportunity that is so generous of and to invest so much into Menu Club and the vision I have for it.

My home base is now Eastern Innovation Coworking and I couldn’t be more thrilled to join CEO Allira Cundy and the incredible community she has built there!

Thank you to everyone and I can’t wait for what’s to come.

Fun opportunity to promote Menu Club live on the Ticker news.I share emerging industry trends, what I’d like to see more...
06/05/2025

Fun opportunity to promote Menu Club live on the Ticker news.

I share emerging industry trends, what I’d like to see more of in hospitality, and how Menu Club creates impact in this space.

You can watch via my link in bio and learn more about at menuclub.com.au

What is the goal of Turning Points?To create a turning point in your life’s trajectory, by cultivating two specific outc...
03/04/2025

What is the goal of Turning Points?

To create a turning point in your life’s trajectory, by cultivating two specific outcomes from two specific ingredients.

Ingredient one:

✨ An interesting, unique approach to work – at the intersection of what will be most personally satisfying with what will measurably improve and change the way it’s always been done

Outcome one:

⚡️ Expanding your life – unexpected opportunities for personal and financial growth that shapeshift your corner of the world into a new direction of your personal imagining

Ingredient two:

✨ A creative expression to how you approach this work – with a brand made at the intersection of what is most creatively energising and what is most emotionally relevant to the people who need to act on your message

Outcome two:

⚡️ Magnetic attraction between your inner desires and other people who will further you on your path – fueled by the exhilarating and easeful tools of effective communication

This strategy is built for people who want to change the game, not people who want to play it.

I like to come up with 5 excellent insights from each realm before moving to design solutions.It gives me an awesome buf...
02/04/2025

I like to come up with 5 excellent insights from each realm before moving to design solutions.

It gives me an awesome buffet of possibilities.

Little guidelines also signal me to move to the next stage of my process so I’m never in analysis paralysis.

Creative processes are very lateral and the same divergent thinking that makes creativity so potent also means you can create ideas forever without moving on (or knowing if they are right for you, though that’s another story).

Enjoy your buffet of possibilities for reimagining your lacklustre launch.

ELDER

🔮 What are the different ways my launch activities will create customers? How will my messaging and campaign activities shift before, during, and at the end of the launch?

SEER

🔮 How many customers do I need to reach my financial launch goal? How will my prelaunch messaging reach many people in my target market, knowing only a portion of those who see it will ever become customers?

SAGE

🔮 How is my offer 10x better than my customers current status quo? Why do they choose the status quo over my offer? What is happening in their life when their priority shifts from sticking with the status quo to prioritising an alternative like mine?

ALCHEMIST

🔮 How can I best show off the showstopper features that tick BOTH of the following boxes:

☑️ Matters significantly to my customers (shut up and take my money)

☑️ Is something that I do better

TRICKSTER

🔮 In my customer’s status quo, what is screaming for attention? How can my launch bring fresh air, fresh energy, and shine a bold spotlight on this?

I hope that supports you!

While not yet a trillion… I worked out that there are 9 zeros after the amount of adspend I’ve seen funnelled into launc...
01/04/2025

While not yet a trillion… I worked out that there are 9 zeros after the amount of adspend I’ve seen funnelled into launches.

They are one of the most significant exposure activities designed to bring new energy into a business.

Real money and real dreams are on the line at launches. That’s why it hurts when a launch just doesn’t deliver.

We’ve all been there.

That’s why I’ve got coming up for you, an experienced perspective to support you in nailing your next launch.

Don’t knock novelty when you’re reimagining. It’s a great source of joy. Not every shift to the status quo has to be wok...
31/03/2025

Don’t knock novelty when you’re reimagining. It’s a great source of joy.

Not every shift to the status quo has to be woke. Sometimes a little interruption to daily life is just as good for the soul.

On that, I’d love to make a bonus module sometime on how much we can learn as business owners from comedians when it comes to creating great strategy. The late comedian Mitch Hedberg revealed how useful it is that when elevators break, they just become stairs. There’s SO much insight in that, however silly it is.

Anyway, love me some novelty. Here is some for you I’ve served up from my personal Internet archives.

- Flextrek Whipsnake
- Trick Fart Candle
- Barber Poles
- Your Pets Eat You When You Die
- Eggplant Mail

Emotions are the glue that sticks customers to your brand. Business owners who understand this can build a loyal followi...
30/03/2025

Emotions are the glue that sticks customers to your brand. Business owners who understand this can build a loyal following that’s hard to shake. I’ve seen it firsthand - when I’m bold enough to try something no one has done before and really back myself, it all comes together. People appear out of the woodwork having been waiting for someone to shake up whatever it is.

But I’ve also experienced the frustration of lacklustre launches and feeling like I’m not quite resonating with my audience. It’s a vulnerable feeling, but it’s also an opportunity to reflect and adjust.

As I look back on my own journey, I’m reminded that building a brand is not just about strategy - it’s about creating a movement that’s rooted in emotion, empathy, and connection. And that’s exactly what I want to help you do.

I remember earning multiple millions of dollars for a large corporate client once. I was elated as it was a big win on t...
27/03/2025

I remember earning multiple millions of dollars for a large corporate client once. I was elated as it was a big win on top of their YOY expected growth. But it was also shocking to realise how pedestrian it was for them. They essentially didn’t notice the extra mils moving around their organisation. At most it was a successful project that made the client look good. Which is fine.

But that money means a lot more in the pocket of a small business. And it’s one of the biggest reasons why I want Menu Club to be about local venues. A couple million in their pocket is sending their children to a better school, paying off a house, going on more family holidays, money sent back home to look after family from another place.

It’s so much more meaningful to see that growth, and if the way I can earn a living gets to be this way, that’s a bit of alright.

You can now get AI agents to summarise these for you to get your research faster!Ensure your prompt includes something l...
26/03/2025

You can now get AI agents to summarise these for you to get your research faster!

Ensure your prompt includes something like like ‘quote a specific review that reflects a common pattern among (1, 2, 3 star) reviews’ or ‘cite your source’ to help your AI stick to summarising real reviews instead of going rogue and having a guess.

Public transport by boat. Public transport and rideshare alike have been gradually expanding to regional types of transp...
25/03/2025

Public transport by boat.

Public transport and rideshare alike have been gradually expanding to regional types of transport options such as rickshaws which is already really cool to see. The future and the past both colliding in the present is always a really cool thing to see.

Bangkok is adding electric boats as it’s newest method of public transport. You can hail boats via an app with fares calculated based on distance. It alleviates traffic jams, is an environmentally friendly alternative, and no doubt will be a tourist drawcard too.

Got a fun brand? Please share the wins it has given you.My Reimaginers brand has given me many wins, but a favourite is ...
24/03/2025

Got a fun brand? Please share the wins it has given you.

My Reimaginers brand has given me many wins, but a favourite is how since having this brand the ideas I create (whether product or campaign) are much more creative and fun.

My paper fortune teller business cards, jumanji-style text message love poem campaigns, and a service I used to have called ‘ask the oracle’ have been particular favourites.

Address

Level 6, 350 Collins Street
Pyalong, VIC
3000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

0430649127

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