POPCOM

29/05/2026

Three stories from this week that caught our attention, and the communications lessons hiding behind them.

🏉 State of Origin reminds us that people don't just buy products, they buy identity and belonging.

🏢 KPMG's ongoing reputation challenges demonstrate that trust is built (or lost) long before a story reaches the media.

☕ The rise of micro-luxury spending shows that even in tough economic conditions, consumers continue to invest in products and experiences that make them feel something.

The common thread? Whether you're building a brand, leading a business or managing a reputation, people make decisions based on emotion, trust and connection.

Can you guess who contributed what story? 😁

06/05/2026

Culture is not built through values statements alone, it’s built through communication.
In our latest article, we explore why internal communications plays a far greater role in shaping company culture than many organisations realise.
Strong internal communications is not just about keeping staff informed. It’s about leadership alignment, trust and narrative clarity across the business.
Read the article here

Popcom is a specialist PR and communications agency delivering strategic media relations, content, and reputation advisory. We help organisations build authority, visibility, and sustained market influence.

01/05/2026

Meet Freddie, Account Executive at Popcom.

Our favourite storyteller, Freddie has a natural way with words that sets the narrative and brings ideas to life. 🎯

He takes a pragmatic, precise approach to media communications and relationships, always focused on delivering cut-through that actually counts.

24/04/2026

Tell Better Stories www.popcom.com.au

22/04/2026

Amanda Lacey recently interviewed Peter Starodubstev from Petrex about how brands are finding new ways to integrate PR into video games.
From branded experiences to in-game products and immersive storytelling, gaming is creating fresh opportunities for brands to connect with audiences where they already spend time.
The future of visibility may not be another ad. It may be a world people choose to enter.

https://popcom.com.au/new-worlds-new-places-to-influence-by-amanda-lacey-founder-popcom-pr/

16/04/2026

This week in PR. 👇

15/04/2026

Great media coverage for Lord & Lion in Inside Small Business.

What makes this story compelling is that it is about far more than a product. It is a founder narrative built around reinvention, identity and commercial courage.

Founder of Lord & Lion Eresha is a successful lawyer who has stepped into entrepreneurship and created a brand shaped by heritage and purpose. Lord & Lion taps into consumer demand with a clear point of difference.

That is the kind of angle that cuts through. Not simply what is being sold, but the story behind why it exists and why it matters.

It is a reminder that strong PR rarely starts with the product itself. It starts with relevance, perspective and a narrative people want to engage with.

Congratulations to Lord & Lion on the feature and thank you Tim Ladhams for writing this founders feature! We love working with you and ISB.

https://insidesmallbusiness.com.au/latest-news/a-lion-hearted-approach-pays-spicy-dividend-for-lawyer-turned-entrepreneur

A commitment to her heritage led to Eresha launching Lord and Lion – a purveyor of spice boxes and south Asian sauces and marinades.

14/04/2026

Many professional services firms are highly capable, well credentialed and doing exceptional work. Yet many remain largely invisible outside their existing networks.

The issue is rarely the quality of the work. It is how that expertise is positioned.

The media does not respond to credentials alone. It responds to stories with relevance, impact and a clear point of view.

That is why some firms become recognised voices in their sector while others, equally strong, go unnoticed.

The gap is not capability. It is translation. This is why many professional services campaigns don't have the impact they could.

29/03/2026

We’re excited to work with The Medical Agency ✨

A new kind of healthcare is emerging, one that’s proactive, personalised and global.

The Medical Agency connects clients with world-class clinics across Asia, specialising in:

• preventative health
• advanced diagnostics
• regenerative treatments
• premium medical experiences

This is about taking control of your health, before issues arise.

We’re proud to be partnering with a brand that’s shaping the future of healthcare and wellbeing.

More to come.