12/10/2026
What if growing your business was less about chasing revenue and more about finding the right profit levers? Greg Cassar, founder of Collective Mastermind, joins James Short to share growth strategies shaped by scaling 350+ businesses and building a portfolio generating up to $2M per month.
Greg breaks down the three core growth levers: getting more customers, increasing customer spend, and driving repeat purchases. He explains why profit matters more than revenue, how saving $1,000 can be more valuable than earning $1,000, and how business owners can clarify their customers, offers and channels to create sustainable growth.
The conversation also explores using AI to build an “AI brain” from your business data, vibe coding custom dashboards, creating multiple income streams, protecting your time, and designing a lifestyle around the business you actually want.
Greg also shares insights into Collective Mastermind, biohacking and healthspan, investing, and his plans for future growth.
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00:00 Why Profit Matters More Than Revenue
00:33 Meet Greg Cassar: Growth Hacker, Investor & Biohacke
01:21 From Online Marketing to Growth Partnerships
02:46 The Three Levers That Drive Business Growth
04:15 How to Build an AI Brain for Your Business
07:05 Using Vibe Coding to Build Custom Dashboards
08:26 Turning AI Into a Wealth-Building Advantage
10:39 Building Multiple Income Flywheels
13:05 Designing Your Business Around the Life You Want
15:02 The Healthspan Habits Behind Long-Term Performance
16:21 Inside Greg’s Collective Mastermind Model
19:27 How Greg’s Approach to Biohacking Has Evolved
21:52 What’s Next: Scaling, Travel & New Projects
https://youtu.be/drnM5esu3AI