30/08/2022
Mobile apps make the world go round today. Given how often we make use of one of the many apps on our phones and tablets to shop, read, play, listen to music, communicate, order food, book travel tickets, find answers to questions, and a lot else, it can be difficult to imagine how recent a phenomenon they are. As the app usage statistics compiled below show, the ubiquity of these neatly packed applications in our lives will only keep growing in the near future with app revenues inching close to $400 billion within the next two-three years.
Therefore, whether you are a general user, developer, or marketer, being up to date on the key trends from the fascinating world of apps is essential.
People in the 18-44 age group spend more than 50% of their digital time on mobile apps.
This figure is even higher at 66% in the 18-24 age brackets. Users in this age group also spend an additional 4% of digital time on tablet apps. With increasing age, the likelihood of spending more time on a desktop or laptop increases.
Mobile users spend 87% of their usage time in apps.
Mobile app vs. mobile website statistics skew substantially in the formerโs favor, with only 13% of the time spent on mobiles devoted to web surfing. While the need to be mobile responsive is clearly understood by marketers today, this major skew towards app usage should encourage businesses to invest in meaningful apps of their own.
Technology is going to continue changing our lives.
Time to look into the future!!
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