Wise Up Marketing

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Wise Up Marketing We provide a flexible and accessible solution for start up’s and SME’s who value a personal approach to their strategic planning and marketing solutions.

17/10/2026

Think a bigger ad budget guarantees better results? Think again 👀

When you hit publish, your ad enters an auction where budget is just one piece of the puzzle. Relevance, audience settings and how likely someone is to take action all play a part, too.

And once your ad is live? Give it time to learn before making changes, then keep optimising as performance evolves.

💡 Want to get more out of your ads? Let’s chat!

You’ve spent time building your social media following, but what would happen if you suddenly couldn’t reach them? 👀Inst...
16/10/2026

You’ve spent time building your social media following, but what would happen if you suddenly couldn’t reach them? 👀

Instagram, TikTok and Facebook are great for getting your business in front of new people, but you don’t control the platform or the algorithm.

That’s why building your email list alongside your social following is so important.

Your email list gives you a direct way to stay connected with people who have already shown an interest in your business, without relying on the feed to do the work for you.

Don’t just build a following. Build an audience you can actually reach.

Need help building a strategy that brings social and email together? We can help.

Contact us today!

Black Friday is coming, and now’s the time to start growing your email list 📧Because when the sales roll around, you don...
12/10/2026

Black Friday is coming, and now’s the time to start growing your email list 📧

Because when the sales roll around, you don’t want to be scrambling to find people to send your offers to.

A little prep now can go a long way, whether it’s giving people a reason to subscribe, promoting your newsletter on socials or making it easier to sign up.

👉Swipe through for 3 simple ways to grow your list before Black Friday

Future you will thank you for this one!

Thinking about launching or relaunching your website? Don’t forget about the SEO you’ve already built.A new website can ...
09/10/2026

Thinking about launching or relaunching your website? Don’t forget about the SEO you’ve already built.

A new website can mean new content, new URLs and a completely different structure, which means there are a few important things to consider before you hit publish.

From humanising your AI-generated content and checking your mobile experience to making sure your old URLs are properly redirected, these small details can make a big difference to your SEO.

Planning a website relaunch? We can help make sure your new website looks good, works well and doesn’t leave your SEO behind.

Contact us today!

AI won't replace good marketers. But it will expose the ones who skipped the strategy.Most people use AI the wrong way r...
07/10/2026

AI won't replace good marketers. But it will expose the ones who skipped the strategy.

Most people use AI the wrong way round. They open a blank chat, type a prompt and hope for magic. What comes back is fast, polished and completely generic.

The marketers getting real results work differently. They do the thinking first.
Who is this for?
What do we want them to feel?
Where does it fit in the bigger plan?

Then they bring AI in to speed up the research, the first draft and the refining.

The data and the tools can drive speed. But the instinct, the judgement and the understanding of your customer? That's still yours.

AI does the heavy lifting. You do the steering.

AI brings intelligence. Marketers bring wisdom.

Mary-Anne will be unpacking exactly how to strike that balance in our LinkedIn webinar on 21 October.
Head to the link in bio to save your spot 👀

October is Small Business Month in NSW🎉We're lucky enough to work with so many incredible small businesses, honestly, we...
06/10/2026

October is Small Business Month in NSW🎉

We're lucky enough to work with so many incredible small businesses, honestly, we could write a caption a mile long about all of them. But to kick things off, here's a few you can show some love to straight away, from baby gifts to gin bottles to your weekly meat order, we've got you covered.

Tasmanian gin, wh**ky and liqueur crafted in small batches. Fair warning, their gin will convert you into a gin lover

Baby and children's boutique with the most precious gifts for bub and mum. Keep an eye on this one for Christmas.

Halal-certified, quality meats now delivered straight to your door. Your weekly meat run just got easier.

Tag your favourite small business below to spread the love 🤍

59 days till Black Friday. That sounds like a lot. It's not.Your ads need a head start, not a last-minute scramble.Here'...
29/09/2026

59 days till Black Friday. That sounds like a lot. It's not.

Your ads need a head start, not a last-minute scramble.

Here's what that actually looks like across your channels:

✨ Google Ads needs a head start too. Write ad copy early, build standalone BF campaigns, sort your product feed, and check your negative keywords aren't blocking your own sale terms.

✨ Meta is where you test, creative angles, hooks, offers, so you know what converts before BF hits. Run lead gen ads alongside it to build your email list early.

✨ Digital billboards get your brand seen before the sale even starts, trains, bus shelters, shopping centres, places Meta and TikTok can't reach.

None of this works if you start it the week of.

Want help building your Black Friday strategy? Book a discovery call, link in bio.

Every shoot starts with a clear strategy, so each piece of content has a purpose beyond simply filling your feed. We own...
28/09/2026

Every shoot starts with a clear strategy, so each piece of content has a purpose beyond simply filling your feed.

We own the entire creative direction, we take the time to understand your brand, audience and marketing goals before mapping out the concepts, shot list and content we need to capture.

By the time shoot day rolls around, everything is strategically planned and ready to go, so you can simply show up while we take care of the rest.

Even better? We strategically plan your shoot to capture enough content to keep your socials covered for up to three months 🙌

Contact us today!

AI visibility isn't a buzzword.Most business owners have heard the term, but not everything is doing anything about it.L...
25/09/2026

AI visibility isn't a buzzword.

Most business owners have heard the term, but not everything is doing anything about it.

Let's take a look at the numbers for a second. The customer who finds you through AI search converts 4.4x better than the one who finds you through a normal Google search.

Why? Because by the time they land on your site, they've already done the research. Compared the options. Made up their mind.

They're not browsing. They're ready to take action.

Does your website actually show up in that conversation?
Can AI read it properly?
Is it structured in a way that gets pulled into an answer?

That's the difference between a business that's invisible right now, and one that's converting their most valuable customer.

We've actually built our own formula for writing content that gets picked up by AI search and it's exactly what's behind the content we create for our clients.

Not sure where you stand on AI visibility, or want help getting there? Book a discovery call, link in bio.

Aesthetic gets attention. Strategy gives that attention somewhere to go. We LOVE a strong aesthetic, but looking good is...
24/09/2026

Aesthetic gets attention. Strategy gives that attention somewhere to go.

We LOVE a strong aesthetic, but looking good isn’t the only job your content should serve.

Our Social Kickstarter helps you build strong social foundations, combining a cohesive, on-brand grid with a clear strategy behind what you’re posting and why.

Every post should have a purpose, whether that’s building awareness, educating your audience, creating trust or moving your audience closer to taking action.

A strategic social grid can look cohesive, feel completely on-brand AND still guide your audience through the customer journey.

Ready to give your socials a stronger foundation? Book a discovery call to learn more about our Social Kickstarter 🚀

Address

1/674 Botany Road
Rosebery, NSW
2015

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61291884480

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