14/06/2020
Such an important message for all business owners that have lost their way !
The starting point for success is your vision of yourself.
If you believe you’re a commodity, then you’re a self-fulfilling prophecy. And worse yet, if you behave just like everyone else, then you’ve already accepted your business’s death sentence: allowing it to be marginalized by the marketplace.
In chapter 8 of , we’ll talk about how to avoid the pitfalls of marginalization and commoditization—the twin demons that keep most businesses from attaining geometric growth.
The world wants to marginalize and commoditize businesses; I want to show you how to strike back.
It’s all about knowing how to distinguish yourself, your business, and your product/service in ways nobody else does. Do that, and you’ll have succeeded in making yourself stand out.
Soon you’ll vanish from the world of commoditized companies without a trace. The secret is yet another set of three P’s: Be preeminent, be preemptive, and be proprietary.
