Jo Johnson - The Content Coach

Name: Jo Johnson - The Content Coach
Address: Somerville, VIC, 3912, AU
Telephone: +61412504229

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Somerville, VIC
Jo Johnson - The Content Coach

Jo is a word nerd who helps business owners and individuals communicate their unique message with con

I help business owners who want to be more in control of their message and truly grow their business through meaningful connections with their desired audience. Uncovering their unique story, then finding a way to tell it in their own true voice across multiple marketing channels, is my goal. BUT if you don't want to do it yourself, and can't see a way to learn how, I also offers content creation

services: websites, ad writing, blogs, case studies etc. I'm also really good at getting the stuff out of people's heads and onto the page in a way that makes sense. I can build content marketing strategies to show you how and where you should be advertising, conversing, targeting, and converting on the web.

30/05/2023

Talking with my hands again…🤦🏽‍♀️(frustrated Italian in another life I’m sure !)

LOVED running this intimate workshop on Storytelling for Leaders today A gorgeous group of smart women in a gorgeous setting.

I began the session with a short visualization to help them connect the dots between how they viewed the leaders in their life (parents/teachers/coaches) and how they lead others. We looked at their reactions to praise and reprimands by these early leaders and how that’s impacted their own leadership style. Some a-ha moments for sure.

One of the biggest challenge with leadership storytelling is having people understand what stories to tell - most think their life is uninteresting and there’s nothing to share! Wrong!! We followed this up with some process pieces to help with structure and delivery of the stories.

Stories can be used by leaders to motivate, build trust, engender loyalty, reduce conflict, inspire, change perceptions, create a shared vision, offer comfort and hope, and so much more.

Stories connect our us own e with our intention. Stories make sense of the data. Stories himanise the decisions.

What a lovely way to spend the a few hours, sharing, eating, learning and watching some lights turn on.

17/05/2023

To say I’m a “fan” of Holocaust literature sounds disrespectful and diabolically trite. However, ever since studying modern European history at school and then diving deeper whilst at Uni and then visiting concentration camps whilst backpacking, I’ve become infatuated with real world accounts, memoirs, of this hideous time in human history. For somehow, through the horror, there is always such incredible human spirit which lifts me.

I expected a lot from this book. I’d heard good things. So I was excited when my bookclub put it on the list. I knew it was written as a screenplay first (which can inherently have problems when translated into ‘novel’ form), but I was hopeful.

Unfortunately, whilst I did feel the story, I don’t think it was particularly expertly executed.

Dialogue between Lale and Gita was thin and a little empty, and the characterization was superficial. I just wanted more every time they interacted. I know there are struggles as a writer when you’re using stories from a real life someone to create a book that’s not technically a memoir nor non-fiction account but neither is it a truly fictional tale… and I get that in a concentration camp you often weren’t afforded the luxury of speech…. But somehow the lack of believable dialogue really missed the marked in making me lean into these characters.

And the end… well it just kind of wrapped up years worth of events into a couple of paragraphs! It was done before I knew it! In fact I thought I’d actually skipped over a few pages it was that jolting. I remember thinking, “this feels like the 10 minute warning was just announced in a literature exam so you knew you had to tie up the story fast!”

It certainly wasn’t terrible by any means. And Lale’s survival due to his smarts is an incredible story. I just wanted more. More tears. More empathy. More heartbreaking moments.

06/05/2023

“Intention is the starting point of every dream. It is the creative power that fulfills all of our needs, whether for money, relationships, spiritual awakening, or love.” Deepak Chopra

Setting an intention to embark on a journey, a retreat, is often the first and most important step. If you’ve been considering joining us at The Ultimate Girls Week Away Retreat, now is the perfect time to set your intention and take that first step forward. Our Early Bird Offer ends on 15th May, which means time is running out to secure your spot at a discounted rate.

Don’t miss this opportunity to invest in yourself and/or your business. Our Retreat offers a unique blend of world renowned inspirational speakers, creative workshops, professional development workshops, wellness activities and leisure time, all set against the stunning backdrop in tropical paradise at Crystalbrook Riley Cairns, Queensland. Plus, you’ll connect with a supportive community of like-minded women.

So, what are you waiting for? Take that first step forward and register for The Ultimate Girls Week Away Retreat today.

Follow the link below ⬇️, to secure your spot. DM me or email the team at [email protected] for any questions you may have.
https://www.ultimategirlsweekaway.com/packages-and-registrations

03/05/2023

Fancy joining me at the Ultimate Girls Week Away Retreat but feel guilty leaving your business for a week? Then why not maximise your business expenses by making this trip deductible!

Bring your business bestie, team, or come alone and learn new skills and strategies from our incredible small business team. They’re all highly respected in their individual fields and have a wealth of experience to share.

Our professional development workshops are all part of the bigger UGWA experience and investment. The best part is that you can mix and match to suit your needs. You can decide how much time to focus on your business versus personal improvement or leisure and entertainment time at UGWA.

✨️Fancy yoga followed by some marketing strategy?

✨️Or how about a hormonal health check backed up by a branding workshop?

✨️Maybe you’ll start your day painting a landscape and finish it writing an eBook?

You’ll be sure to find the magic blend of what you think you want and what you really need at UGWA.

For a list of the facilitators, led by our amazing founder, Liesel Albrecht, and the professional development workshops that will be offered during the Ultimate Girls Week Away Retreats go to this link ⬇️ https://www.ultimategirlsweekaway.com/businessedition

If you have any questions please don't hesitate to DM me 😊

🐥Early Bird Offer ends 15 May 2023! 💸

13/04/2023

The first typhoon of the season has hit down south…
… and so the grey skies and steady rain over Manila today has seen me pick up this book again.

It’s my bookclub book that I starts a few weeks back but it didn’t prove to be a very ‘fun’ beach read so I left it over the Holy Week break.

Now, with a cup of tea and a quietly house I’m tackling the hard to pronounce names and am lost in the incredible story of one of the most courageous diplomats and women I’ve ever read about!

With (perhaps) idealistic patriotism she has faced incredible adversity in post Cold War Ukraine, Armenia and Kyrgyzstan as the US ambassador…not unsurprising as she’s a staunchly democratic female trying to enact change in a highly misogynistic autocratic corrupt environment. Worse however, is her treatment by her own country’s new government - the Trump administration.

A wonderful memoir and humble telling of her dedication to the foreign service and diplomacy and the intricacies and harsh realities of this life.

An excellent read.

25/03/2023

AI… where do you stand on this?!

A verrry interesting challenge is on the horizon (in fact, right in front of us) for writers, artists and marketers.

Does it take away our jobs and threaten creative originality ? Or are their limitations to these clever programs which will never truly be able to replace humans? Can it be helpful in small doses in the right context for the right purpose? Or does its mere existence sound the end for original artists?

I read an interesting article published on the Australian Society of Authors website which considers a range of perspectives on this challenge.

Whilst I’ve always enjoyed riding the tech wave… (I’ve made a career out of it as a digital marketer and I enjoy new tech on a personal front) … I am confronted by AI when it comes to the possibility of undermining creative human endeavor.

This comment by Author Alan Baxter particularly struck a chord with me:
“Another key question should also be asked: why create tools to replace people in tasks they enjoy doing anyway?

“In a world where people are still cleaning ilets and working in mines, I can’t believe we’ve got the robots making our art and stories. I thought robots were supposed to do the sh*tty jobs to allow more people to pursue their passions. AI is simply a hideous and well-focussed encapsulation of capitalism at the expense of humanity, as usual.”

It’s going to be very interesting to see how this all plays out over the next little while. I’m not 100% sure yet which side of the fence I’ll come down on, which is an interesting place to find myself.

21/03/2023

This is without fail one of the most exhilarating, connecting, heartwarming, confronting weeks you’ll have this year.

Whether you’re a single mum, a working woman, a business owner, a newlywed, a divorcee… if you identify as female and need a week away to restore, rediscover, rejuvenate, reinvent yourself then please come to the Ultimate Girls Week Away.

You’ll have the time of your life seeking what you want and being delivered what you need. X

Pm me for details.

19/03/2023

Anyone remember when last you saw a panda ‘skip lines’?

Or actually skip anything or do anything remotely related to lines?

If you’re trying to be clever and use analogies in your marketing please make sure they make sense!

Copywriting is an art and also a science.

Make each word count.

16/03/2023

Nice copywriting 😉🤭

An ad for a night out playing darts.
It immediately captured my attention… how about you?

What words are you using cleverly to attract attention for your biz!?

27/02/2023

We’re baaaaccck!!

After a 3 year hiatus the Ultimate Girls Week Away retreat is finally back on.

For those of you who’ve been following me a while you might remember me flooding your feeds with tales from Fiji in Feb 2020 of an incredible week long retreat with women who sought change, respite, clarity, connection and confidence. It was epic.

And now, after much carry on, it’s finally returned! This year it is on home soil- the stunning Cairns in Australia.

I’ll be running group writing workshops on retreat (most likely memoir writing), as well as offering 1:1 coaching sessions for those who desire more work on their writing voice (for their business or otherwise).

Come join me!! It’s going to be magic.

DM me or find out more here. https://www.ultimategirlsweekaway.com/ugwa-welcome-home

11/11/2022

Whether you’re looking for a graphic designer, a copywriter, a cleaner or a book coach 😉, it’s important to be really clear and honest about what you want.

Don’t beat around the bush or be embarrassed by your awful grammar or messy kitchen. Just ask for what you want and hire what you need.

12/10/2022

I’ve finally found it!

My heaven on earth … a local secondhand bookstore with rows and rows of joy, including special vintage finds, and lots of writerly decor. 👏🏻

So many of these treasure troves closed down here during the pandemic, never to reopen. I remember reading a blog from 2019 when I first arrived here last year, about the top 10 bookstores to visit in Manila…only to find that only 2 were still in existence.

So I’m pumped to find this beauty open and thriving ! My bank account is already crying but I’m ignoring the tears. 😅
….
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Address

Somerville, VIC
3912

Telephone

+61412504229

Website

https://linktr.ee/thecontentcoach

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