Seedlab Australia

21/01/2026

And now the fun begins! Hundreds of Founders have once again found out about the unique Seedlab Australia Bootcamp opportunity and taken the time to apply. We know how many dreams, hopes and plans are caught up in each of your businesses, and in your applications.

We're going to be sieving through these applications and aiming to choose around 50-60 businesses that we believe can most benefit from our program. We're simply humans - so we don't always get it right. There will be disappointed people out there who would have loved a place (sorreee). We wish we could find places for all applicants - but it's just not possible at this stage to do so. We've done this dozens of times before, and on the whole, we end up with a vibrant group of individuals who all benefit in some way from the program - some more than others.

We aim in Seedlab to teach you how to fish for yourselves, and with the free, priceless and unique resources we provide, we know that what you get out of the program is in line with what you put in. We recommend you put in time, honesty, your people, and spend a few hours each week working ON your business, compared with always being frantic working IN your business.

Good luck all!

Applications are now open for Bootcamp Round 14, which closes in May 2026. More info and apply online at www.seedlabaustralia.com.au/apply If you miss out this time around - drop another application in!

15/01/2026

TODAY is the day - Apply online before 5pm (Sydney time, 16th January 2026) to be considered for this year's first round of the Seedlab Australia Bootcamp Program.

"A free, unique and priceless opportunity to make your business dreams real".
Dr Hazel MacTavish-West, CEO and Co-Founder, Seedlab Australia.

For more details and to apply, visit www.seedlabaustralia.com.au/apply

14/01/2026

Would your food* product business benefit from free access to "Netflix for Food Manufacturers"?

This is how Ben from Bippi - Chilli Condiments described the Seedlab Australia private online learning management system, the Seedlab Academy. Hosting hours of rich, trusted content from global experts on everything from intellectual property to finance, packaging design to marketing, food safety to dealing with contract manufacturers, and adding in unique insights from Woolworths leaders. It's rich, searchable, and always being updated.

Access to our Academy is just part of the FREE support you will receive in Seedlab - helping you get your products and your business truly retail ready for supplying a national retailer.
And So. Much. More.
Seedlab Australia is here for you, thanks to the generous support from Woolworths.

Simply apply online at www.seedlabaustralia.com.au/apply before COB on 16th January 2026 (THIS FRIDAY) to be in the running to be in this year's first round of Bootcamp.

*Seedlab Australia is currently here for value-added food, non-alcoholic beverage, and sustainable personal and homecare product businesses in Australia and New Zealand. Our Academy includes topics of support to all these categories.

11/01/2026

There are no guarantees, AND you don't have to suddenly dress in green (all the time)! BUT a very real possibility of taking part in the Seedlab Australia program is that you too, like Ambika and Vikram from Spicecraft Australia, could get your products ranged in Woolworths Supermarkets.

Starting with just 2 stores, and working hard to raise awareness via sampling, Seedlab Alumni Ambika and Vikram built a solid base for their delicious, authentic Indian spice kits. Now these products can be found in the International Indian sector of hundreds of Woolworths stores throughout Australia.

"Like so many food businesses, we started Spicecraft as passionate foodies who simply loved cooking and feeding people. But passion alone doesn’t teach you how to scale. Being part of the Seedlab program fundamentally shifted the trajectory of our business. The advice, mentorship and real-world guidance helped us sharpen our thinking, build confidence, and ultimately get in front of Woolworths. That led to a 2 store trial, and then national ranging.
Seedlab helped us bridge the gap between loving what we do and building a business that could truly grow. Being a part of a community of like-minded founders was invaluable too" said Ambika.

The potential outcomes for your small FMCG business in Australia or New Zealand from the Seedlab Australia Bootcamp program are significant. Founders have estimated the program's value at an average of $25,000 over the following 12 months. The program is FREE to access, thanks to support from Woolworths.

Here’s the fine print: The Seedlab Australia Bootcamp program is competitive to access. To apply, simply complete the online application. There are NO GUARANTEES of being ranged in Woolworths, nor are there requirements for exclusivity. The key is to have a genuinely unique product that meets consumer needs better than existing options in the category.

Simply apply online at www.seedlabaustralia.com.au/apply before COB on 16th January 2026 to be in the running to be in this year's first round of Bootcamp.

09/01/2026

You can always pay someone to fish* for you. But experts all agree, that teaching someone to fish* for themselves feeds a village forever, rather than a family, once.

*Fishing in this case means being able to develop your product, your business, and to pitch this for retail distribution locally, state-wide, nationally or internationally.

Trust Seedlab Australia to teach YOU (yes: YOU) how to fish. Access trusted advice from LOADS of global experts, fill your business knowledge gaps, and receive unique support to present your products to a major retailer.

Thanks to Woolworths, our upcoming live online Bootcamp program is FREE to access.
Simply apply online at www.seedlabaustralia.com.au/apply before COB on 16th January 2026 to be in the running to be in this year's first round of Bootcamp.

07/01/2026

You won't be alone any more.
One of the unexpected and universal outcomes from our Seedlab Australia program is the valued connection with our community of hundreds of Founders throughout Australia and New Zealand. Participants say they no longer feel alone. They realise that some of the struggles they have been having are universal - and not a failing on their behalf.
They learn from each other.
They openly share their learnings, knowing that not only is our Seedlab community a safe place to share, but that it's also non-competitive. Instead of "dog eat dog", Seedlab helps Founders realise that each business has its own unique proposition that can't be copied easily - and their own community of fans. And that there is room in this world for more than one type of honey, soap, or coffee, for example.
Here's our community in action at our Seedlab EXPO - one of our many "money can't buy" opportunities.
To join our community, simply apply online at www.seedlabaustralia.com.au/apply before COB on 16th January 2026 to be in the running to be in this year's first round of Bootcamp.

More details and apply online at www.seedlabaustralia.com.au/apply

04/01/2026

Now is the time to apply for our unique, proven and priceless Bootcamp program. It’ll help you get your consumer products retail ready, and make your business dreams real!

It’s FREE thanks to support from Woolworths. But it’s competitive to access! It’s worth taking the chance - what have you got to lose?

More info and Apply online before 16th January 2026, at seedlabaustralia.com.au/apply

Cameron from and Roy from gave it a whirl!

04/01/2026

Imagine accessing trusted advice from global experts, filling your business knowledge gaps, and receiving unique support to present your products to a major retailer like Woolworths Supermarkets.

With Seedlab Australia, this is a reality. Thanks to Woolworths, our upcoming live online Bootcamp program is FREE to access.

The potential outcomes for your small FMCG business in Australia or New Zealand from the Seedlab Australia Bootcamp program are significant. Founders have estimated the program's value at an average of $25,000 over the following 12 months.

Here’s the fine print: The Seedlab Australia Bootcamp program is competitive to access. To apply, simply complete the online application. There are NO GUARANTEES of being ranged in Woolworths, nor are there requirements for exclusivity from simply being part of the program. The key is to have a genuinely unique product that meets consumer needs better than existing options in the category.

So what's the catch? There isn't one. It's FREE, potentially priceless, and open to small business founders in Australia and New Zealand producing applicable FMCG products.

Don't just take my word for it - check out testimonials from past participants like ETCH Sparkling Daily Good Immunity Shots Bask & Co. Anna Polyviou Allmite gold alg Seaweed San Elk Spicecraft Neo Naturally Australian Zea Relief Good Riddance Insect Repellent and more on our website www.seedlabaustralia.com.au

Apply online at www.seedlabaustralia.com.au/apply before COB on 16th January 2026 to be considered for this year's first round of Bootcamp.

For more details and to apply, visit www.seedlabaustralia.com.au

*FMCG = Fast Moving Consumer Goods, specifically value-added food and drinks, and sustainable personal and home care products.

Seen here are Cameron Ravenswood from Fernglen Farm (NZ) and Roy Sassonkin from Tahina Goods (Melbourne).

02/01/2026

Have you started 2026 determined to make your small consumer-product business really take off?
Are you fed up of working for someone else, and want to be your own boss?
Have you finally made the decision to do whatever it takes to make your business (and life) dreams real?

Yes? We have an amazing opportunity for you!!!

Seedlab Australia is a unique, proven and FREE (but priceless) business support system to help you get your consumer products truly retail-ready. Hundreds of founders of small businesses have already made the leap, and applied for the program, which is fully supported by Woolworths.

We have information on all the things you “didn’t know, that you didn’t know”, from globally experienced, trusted experts. We have an amazing community of founders like you to connect with for support. And we access unique insights from Woolworths leaders, and opportunities to present your products to this retail giant.

And it’s free, thanks to the Woolworths support*!

Hundreds of Australian and New Zealand founders have participated in our 6 week, part-time, live online Bootcamp program, valuing the impact on their business in the following 12 months as being over $25,000, on average.

Bootcamp is just the beginning of the support Seedlab Australia can provide your business with.

Applications for the first of just 2 intakes for Bootcamp this year close on January 16, 2026.

It is a competitive process to gain a place in Bootcamp, and approximately 1 in 5 applicants are successful. If you’ve applied previously and not been successful, maybe it’s time to try again? The Fast Moving Consumer Goods (FMCG) business moves fast, and maybe the time for your product is NOW!

More info (including reviews from previous participants) and apply online at www.seedlabaustralua.com.au/apply

Please share this post with people who you think could benefit from this unique, proven and FREE (but priceless) retail-ready program.

*Note: there are no guarantees of supply to Woolworths, nor requirements for exclusivity, from simply taking part in the Seedlab program. There are no strings attached, either.

What have you got to lose?

26/06/2025

If you’re out there thinking, “I’m not ready for Woolies yet,” that’s fine.

But build like you will be. 💪

Kenna MacTavish, our COO and all-round FMCG nerd, has more to say over at Dynamic Business.

Have a read!

Two things make or break FMCG brands before they hit shelves. Seedlab Australia's COO reveals what separates winners from losers.

22/05/2025

It's the final day for Bootcamp 12 applications! 👀

Be like Michael Morrissey and Matthew Novello from Melbourne Jerky - apply for Seedlab Australia online now, and then be ready to learn as much as you can!

Melbourne Jerky is a First Nations business based in the Langwarrin, Victoria, on the Mornington Peninsula. They make seriously good beef jerky in four bold flavours, Pizza, Ghostly Inferno, Texan Honey, and Jalapeño, all crafted with top-quality Aussie beef.

Their goal? Shake up the jerky game with big flavour, local pride, and a snack that actually delivers on taste.

"Being part of Cultivate gives Melbourne Jerky the boost we need, great advice, real support, and a community that can help turn jerky into a national success.”

✅ Apply before 5pm AEST today for the last round of Bootcamp for 2025 here: www.seedlabaustralia.com.au/apply

Please share this opportunity with people you know who may value this opportunity!