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Monday 8:30am - 6pm Tuesday 8:30am - 6pm Wednesday 8:30am - 6pm Thursday 8:30am - 6pm Friday 8:30am - 6pm

Spinach

Spinach is about growth and goodness. We help clients grow stronger, to grow with purpose and to grow with pride.

Our fully integrated offering of services, capabilities and tools includes creative, strategy, media, brand, social, production and more.

18/08/2025

In a tough retail climate, the brands that win will be the ones that stand out where it counts.

Spinach Managing Director, Nicole Miranda, explores how embedding brand into your CX strategy by empowering frontline workers can drive real results.

Operational excellence is a consistent rallying cry across retail organisations, with businesses focused on empowering front-line workers to deliver on the

18/06/2025

Spinach Managing Director, Nicole Miranda asks: Is ultra-fast delivery what today’s consumers want - or is a smarter, more strategic approach the key to winning the retail delivery race?

As consumers, we’ve been conditioned to value ‘the quicker the better’. Driven by the need for instant gratification, we’ve developed an artificial urgency

30/04/2025

Our MD Nicole Miranda explores the pros and cons of jumping on the retail media train.

With the power to unlock revenue growth beyond sales, retail media is rapidly evolving into a multi-billion-dollar sector.

13/03/2025

Spinach MD Nicole Miranda shares her thoughts on the retail landscape in the Australian Retail Outlook Report. In the next 12 months, she says, “Demonstrating the critical role marketing plays in driving business growth will continue to be a priority.”

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing – both from the consumer’s and the business’s

20/02/2025

Spinach Client Services Director Nicole Miranda, considers what the future might hold for Australian department stores, and whether lessons from the past can prevent them from becoming irrelevant to shoppers.

Australia’s department stores are at a crossroads. Once the go-to for everything from fashion to homewares, they’re now struggling to stay relevant in a world

16/12/2024

If AI has taught us anything, no one knows what the next 12 months will bring, so Ben Willee, Spinach Media Director and General Manager, looks back at previous predictions he believes will hold true in 2025.

Back in 2020, I gazed into my crystal ball to see what 2021 would bring. Preparing to do it all over again this year, I dug up my comments to see if any

25/11/2024

Consumer habits are changing, and inflation is unstable, so how can retailers revive sales in the holiday sales period? Nicole Miranda, Spinach Director of Client Services, investigates a few strategies.

As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and

01/10/2024

If you’re buying into a ‘Meta full-funnel strategy’ you’re either poorly informed or drinking the Kool-Aid. Ben Willee, Spinach Media Director and General Manager will tell you why.

It will be no surprise to you, dear reader, that agencies can be self-serving.

19/09/2024

Everyday low prices, or some days lower prices? Our Client Services Director and retail expert Nicole Miranda puts forward a case for the everyday during tough times.

The results are in and brands like Kmart and Officeworks are demonstrating that everyday low prices (EDLP) are one way to stay afloat through a retail

11/09/2024

Does a digital billboard have the same impact as a video ad? Find out in this thought-provoking article by Ben Willee, Spinach Media Director and General Manager.

Does a digital billboard have the same impact as a video ad? Ben Willee says no. And that’s likely why the latest SMI figures have seen an about-face in OOH

19/08/2024

Dull advertising doesn’t just bore your audience, it costs money. Our ECD Dom Megna uncovers a gem of a report and digs into the numbers to make the strongest financial case yet for more interesting ads.

Dull advertising. We know it, see it and have possibly been guilty of it. And there’s a million excuses why it ended up that way that aren’t your fault.

16/08/2024

Nine paid $305 million for the Olympics. Was it worth it? Find out as Ben Willee, General Manager and Media Director at Spinach talks to Sean Aylmer on the Fear & Greed Podcast about the Olympics broadcasts and the overall state of the ad market.

Broadcaster Nine spent $305 million buying the rights to the five Olympics, from Paris through to Brisbane. In terms of gold medals, Paris has been our most

Address

Level 1, 112 Buckhurst Street
South Melbourne, VIC
3205

Opening Hours

Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 6pm

Website

http://www.spinach.com.au/

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