Roadmap Strategy

28/04/2023

Entering the Victorian Tourism Awards is a smart strategic move. Being recognized for your business excellence as a finalist or winner aligns your brand and your business with the best Victoria has to offer. Leveraging this peer recognition with your customers and industry will shine a spotlight on you, your business, and your region.

All in all, entering the Victorian Tourism Awards is a great strategic move that can help your business to benefit from greater recognition, increased bookings and improved industry connections.

Find out more - https://www.vtic.com.au/victoriantourismawards/

Victoria Tourism Industry Council - VTIC

21/04/2023

It’s great to be part of the Live, Love, Work Port Phillip team, and making a big impact in Port Phillip

Live Love Work Port Phillip was founded in 2019 by three local business women. The initiative is all about shining a light on Port Phillip and connecting people who live, work and run businesses in this great part of Melbourne.

We believe that by working together and supporting each other, our Port Phillip voice can be amplified to a ROAR, and bring attention and profile to the people, places and businesses within this thriving municipality.

Love Work Port Phillip has been proactively delivering on our mission through various campaigns including our annual International Women’s Day campaign that has delivered over five million impressions since it commenced five years ago.

If you’re interested in getting involved or learning more, you can contact our Founders, Vesna Grdan and Alison McDowell. You can also follow us on social media and help to share our Port Phillip story.

Live Love Work Port Phillip
E. [email protected]

Vesna Grdjan - Director – Incubator
M 0408 956 151
E [email protected]

Alison McDowell - Marketing Strategy – Strategy
M. 0411 135 317
E. [email protected]

07/04/2023

Like many people we have been playing around with ChatGP to learn more about how it works, what it can do, and if it is capable of writing with emotion, and reflecting a brands personality.

Today we asked ChatGP to write Ali's bio, and we're impressed with the result. It's a great start and and has saved us significant thinking time.

Click on the link below to read the piece and see our brief to ChatGP

Like many people I have been playing around with ChatGP to learn more about how it works, what it can do, and if it is capable of writing with emotion, and reflecting a brands personality. Today I asked ChatGP to write my bio, and I’m impressed with the result. It’s a great start, and has saved ...

01/02/2023

We're thrilled to be celebrating International Women’s Day 2023 with Live, Love, Work Port Phillip and the amazing women who make up Port Phillip! We're looking forward to recognising the women who are making waves in our community, and we invite you to join us as we highlight these inspiring individuals.

15/01/2023

https://www.linkedin.com/posts/activity-7020338171129319424-xjq_?utm_source=post_nba&utm_medium=member_desktop&utm_campaign=copyMcDonalds

McDonalds new "Raise your arches" ad is guaranteed to make you smile and keep your attention.
Well done Maca's. Love your work Leo Burnett

McDonalds new "Raise your arches" ad is guaranteed to make you smile and keep your attention. Well done Maca's. Love your work LEO BARNETT …

26/10/2022

Success isn’t linear.

The music is from Sigur Rós btw, most awesome band from Icelandthe song: Olsen OlsenI think people who enjoy this would enjoy Avner the EccentricYoann Bourge...

15/08/2022

Our August eNewsletter is out.
With 2022 in full swing, it has never been more important to build your brand, strengthen relationships, and keep up promotion to prepare for the future.
This month we share a case study about managing risk, adapting to achieve your business goals, share an article on growing your market share in a recession, and much more.

Click on the link below to learn more about navigating now.
https://postoffice.theincubator.com.au/t/r-08DAECBE5833F7F82540EF23F30FEDED

10/08/2022

Celebrating the women of Port Phillip is important to us.
Since 2019 we have supported Live, Love, Work Port Phillip International Women’s Day breakfast. But 2022 was different.

Ali has written a Case Study that shares the teams journey, decisions, results and how they adapted and lifted their voice to a ROAR in celebration of the women of Port Phillip for International Women's Day 2022.

We encourage you to read Ali's Case Study. It's full of learnings that you will be able to adapt to your business.



CASE STUDY LINK - https://roadmapstrategy.com.au/case-study-celebrating-the-women-of-port-phillip-2/

17/05/2022

We applaud McDonalds for choosing to exit Russia, however there are still a number of multi-national companies continuing to operate in Russia including: Alibaba Group, Beneton Group, Diadora, Emirates, Etihad, Giorgio Armani, Lacoste, Clairns, Qatar Airways and Australian company Canva.

Each one of us choose to give these organisations social licence to operate..........or not.

Choose.

Almost 1,000 Companies Have Curtailed Operations in Russia—But Some Remain May 17, 2022 Since the invasion of Ukraine began, we have been tracking the responses of well over 1,200 companies, and counting. Almost 1,000 companies have publicly announced they are voluntarily curtailing operations in ...

28/04/2022

If the ilume brand isn't on your radar it should be.
This Melbourne company is transforming the way we see and care for our pets, and not only that, they have just released their first campaign called 'Stay'.

A little bit John Lewis with layers of emotion, and a clear understanding of their human audience and how to care for their Charlie.

Well done to the team at ilume and 72andSunny on a brilliant campaign.

Our dogs should stay longer. 🧡 With ilume’s fresh meals based on their activity data, they can.💡 See the Menu: https://bit.ly/37J0IhU🐕 ilume Facebook: htt...

29/03/2022

Qantas have been running with their conic Still Call Australia Home campaign for 35 years.

A great lesson for marketers to stop, and think carefully before changing your ads for the sake of change.

https://campaignbrief.com/qantas-showcases-the-spirit-of-australia-as-travel-recovers-in-new-campaign-via-the-monkeys/?fbclid=IwAR3aV_1CGUGPJYlVLI5A0CUe04Vc_j9LuGPPlGUn2uw4MD2IMm0iSZPV8Nk

More than 35 years after Qantas first launched an advertising campaign using the iconic Peter Allen anthem I Still Call Australia Home, the airline has unveiled a new version of the advertisement via The Monkeys part of Accenture Interactive, to showcase Australia as the world re-opens and traveller

29/03/2022

It's time to nominate your business as an entrant in the 2022 Victorian Tourism Awards.

If anyone isn't sure if it's for them, pick up the phone and call our founder Alison McDowell on 0411 135 317.

Ali is a judge for the Victorian Tourism Awards and big advocate for the value and benefit entering the awards will deliver to your business, town, region, and our state.

Nominations for the 2022 Victorian Tourism Awards are now open.

Victoria was in the spotlight recently at the 2021 Qantas Australian Tourism Awards as we secured 11 awards across 24 categories, including 5 Gold awards.

Now is your chance to be involved in the Awards Program, as we invite Victorian operators to nominate for the 2022 Victorian Tourism Awards. Nominations close Monday 6 June 2022.

Find out more: https://www.vtic.com.au/victoriantourismawards