Professional Babe by Peta Serras

01/10/2024

Today I hosted a workshop for someone I adore in business, inside her community.

My past self would be dying right now about this! A bucket list item was ticked off 😉

I even had to take 20 minutes to just sit down in absolute gratitude for my past self for doing the work to be damn good at business, but also for pushing through and perfecting online workshops.

I’d say I’ve taught close to 1000 online trainings and events between speaking, presenting in my membership, my mastermind, in other peoples groups, and even their podcasts.

I’m so proud of me!

A huge thank you to Melanie Ehrenkranz for organising everything, making sure we got every question answered, and of course the opportunity.

Happy Tuesday 😉💋

31/07/2024

It’s the curse of the service provider who knows selling their services for $$$ is a fast track to make money… only to then burn out because their formula to make money relies on them working more.

Sure, you can up your prices, but this can also mean needing to reposition yourself in the market as you may price yourself out of working with your current client.

For this reason, have a scalable product — a passive product or group program.

I am a huge fan of having a product that works so you don’t have to — I had one back in 2012 with a Pilates dvd. I stocked online and had retailers.

These days it looks like GGE which is structured passively with participants doing the program in a self-paced format and being nurtured with monthly calls + a community.

Something fun to think about is — if I were to double revenue (sales) and keep my expenses the same and hours I work the same, how would my business look? What would need to shift?

28/07/2024

So many of us keep s**t in the tank and don’t ever harness our full potential or use all the resources we have available to us when in the pursuit of achieving our goals.

It’s like not pushing yourself in your Pilates class and stopping when you feel the ab burn in the slightest and wondering why you’re not as strong as people who started well after you.

Because the results are in the last reps. The results are in doing two more than your instructor tells you. The results are in breathing and doing because you have probably 15 more reps in you—at least—but your brain keeps talking you out of it. And you are itching to get away from the discomfort of GROWTH.

So if you read this and it’s resonating or you can feel yourself holding stuff back for the swim back because going that next level is scary AF sometimes, I think this is your sign.

05/07/2022

Every bad investment I have ever made has always been from my desire to make a quick buck and not with LONGEVITY in mind.

But it seems a lot of us can fall into the trap of thinking this way.

What comes to mind is someone asking me ‘how good my lunch and learn was if I didn’t make any sales from it’ and highlighting a really narrow way of thinking — a cash way of thinking.

As here is something I know to be true — investing in assets will always deliver more money in the long run than making a quick buck-style of decision to get a quick return.

This is why I will always invest in branding, mentors, my mindset, and anything to help with the longevity of my brand and it growing into this level of bigness my brain knows it’s capable of achieving.

My advice? Think more longterm than an instant cash ROI. As if you’re in it for the long game, you should be making longterm decisions 😏

04/07/2022

Are you coming along? I'm running a free event on TIMELESS content creation.

It's time to flick off fast fashion content as it ain't going to create the relationship you want on socials. What will is creating a body of content that is TIMELESS.

You coming?

Fast fashion content isn’t going to create the relationship you want on social. What will is creating a body of content that is TIMELESS.

18/05/2022

Business owners! Feel like adding a new offer before EOFY or fluffing up an existing offer (beefing it up, adding a price increase etc) to bring cash into your business in June?

I’m running a two-week bootcamp for business owners — Create S**t Hot Offers Bootcamp.

This bootcamp isn’t like your stock-standard training you’ll find online. The muscle group we’re targeting? Massive action. The results for you? Better than a dump-truck derrière in the latest Lululemon — you’ll create the framework, map it out, and price your next profitable AF offering.

And the tools you’ll learn will be able to be rinsed and repeated for any future offering created within your business.

Pay in full: https://www.professionalbabecourses.com/offers/EDzF8e3r/checkout
Part payment: https://www.professionalbabecourses.com/offers/qWMvqfFB

19/04/2022

If you're keen to grow your email list, check out this masterclass I'm running on Thursday. The focus? Getting in front of people that are ready to buy.

Emphasis on ready — because there’s a difference between a tyre-kicking-freebie-hunter that’s stuffing up your email deliverability.

We’re talking quality people on your list who are hot on you. People who would print your entire business out and sit on it—sans knickers—if they could.

What’s hotter than a list jam-packed full of juicy leads ready to stuff their face with your goods? Jon Hamm doesn’t even come close (and that’s saying something...)

30/06/2021

Case study: I fondled Carolyn's emails and she had a 540% increase in her open rates.

You've probably heard me talk about how big lists are the big dick metric of the business world. Everyone is so quick to flop theirs on the table and compare sizes... but not the part of how they actually use it and the satisfaction of the receivers.

Ask most people — if you want more sales, the usual choice is increasing your list size and nothing is mentioned about boosting the actual metrics up. Surely that is a cheaper option given that lead gen can be costly/time-consuming... no?

You do you, boo. Me? I'm going to boost the metrics up and create a solid plan before we do ANY lead gen

Meet my client, Carolyn —

Carolyn has a natural health business and an established list. Carolyn was frustrated that her work wasn't getting seen by enough people (enough opens) and wanted to boost her metrics up (opens, clicks, and conversions).

Implementing an onboarding sequence designed by me had 90% open rates compared to her average open rate of 14%.

That’s a 540% increase!

Before I continue, I do want to acknowledge that your welcome sequence open rates will be higher than your average comms with your list. But a 540% increase, what the fuq. This is sheer automation magic. Let’s unpack it so you can see my process.

Explain to me this 'automation magic' —

This sequence was something I originally created for my business and sold the templates for. Note: I normally hate templates, but this was for the same product in the same industry. It's almost like passing it on from franchise to franchise.

The sequence was designed out of sheer frustration because I was so sick of repeating myself to customers. Everyone had the same questions at the same time and I found myself spending the day putting out fires and not actually growing my business.

So I designed a six-part email sequence that mapped out the perfect customer journey, answered all of their questions, and taught them everything I needed them to know. It was drip-fed over email over five weeks. And it converted so well for me I sold the templates and had over 250 satisfied customers.

What it featured —

I can't stress this enough, before diving into creating this, I got very clear on the customer — what are their desires, why did they purchase, what’s important to them. I also got very clear on what I wanted them to do — log into their account, use the products they’ve purchased, and communicate why ordering regularly is financially better for them. This is part is so important and I feel like people only scratch the surface of this.

How I did it —

Building on the above, I mapped out the sequence in a way where it followed the questions I normally received. I knew after a week that people would be receiving their product and would forget all about what the products did. Then a week later they were loving them and keen to experiment and find out more uses. By week 2-3, they already had a list of the next products they wanted.

The sequence merely mapped that journey, met their questions, but made sure it was designed in a way that met my goal too. The sequence not only was important for the customer, but it was the engine of my business — it kept it running. Aka, it was the perfect onboarding sequence.

What these stats mean —

What I love about email is the engagement surpasses social media that we normally froth on. Most peeps on social sit around 1-5% engagement rate on Instagram, but with email, a 90% open rate is a 90% engagement rate. WTF, right! We spend most of our time trying to boost engagement instead of nurturing the engaged peeps with email.

When I see high open rates in a sequence it means the content is hitting the right spot. They're finding value in the emails as if they weren't, they'd stop opening them. It’s giving amazing data. We can look at the lower clicks and see if the email had a call to action (these were editable templates so I'm unsure how this would look or what the CTA was when Carolyn edited it).

Keen for some email magic —

You have two options — I can nut out a strategy for you (four-figure investment) or you can purchase your pass to Give Good Email. We specifically cover the customer journey mapping which I did with the sequence and creating automation that converts, as well as automation. But know that is just the tip of what is in Give Good Email.

https://www.professionalbabecourses.com/give-good-email

24/06/2021

GIDDY UP FACEBOOK — it's time to give good email.

Start rhythmically tapping your fingers on the desk as I lead with this announcement — the cart is officially open for our course, Give Good Email.

Dripping with strategy, Give Good Email is designed to help you grow and scale a business business with email. It will help you automate processes you spend hours on, plug the profit holes, onboard your customers, and use email to work as a top-notch VA who always shows up and never needs sleep.

So if you’re only using email for newsletters, it’s like buying a treadmill as a clothesline — it does a lot more than just being the place you hang your knickers to dry.

This is how most people approach email, and this is where I come in. I’m going to help you save time, automate your processes, make you money, and build up a database you own.

This is an open/close cart kind of scenario and the BEST EOFY year investment.

https://www.professionalbabecourses.com/give-good-email

09/06/2021

I thought about this when I was crafting my memes and how quick I can throw together copy. All from my writing days and choosing gifs from the articles. That time in my life? Challenging. Didn’t come together how I would have liked but the experience I gained has paid off tremendously with what I’m doing now ❤️✨