Those Guys & Their Eggs

08/06/2016

Why is storytelling so important anyway?
http://getyolked.com.au/the-theory-of-our-storytelling/

Organisational communication needs to be authentic and should reflect a strong value system if it is to be effective in growing communities and paying customers alike. The take-home lesson from modern political practice is that spin and broad generalisations that aim to be inoffensive and essentiall...

31/05/2016

Those Guys and Their Eggs are really excited to be presenting on June 8 to IABC Queensland. Based on our Storytelling Workshop, this taster will give an insight to our Agency's personality and our methodologies for interrogating what a brand stands for...getting away from what is often a soul-destroying practice of getting a brief and providing a pitch, we dig in, roll up our sleeves and get dirty with our clients. Taking theatre practice, not for the purpose of creating actors, but well trained listeners and communicators, our workshops investigate organisational culture and we facilitate a brand through a storytelling process. We use our creative expertise to facilitate the organisation's own understanding of itself and where it wants to position itself as a brand into the future. If you have any questions, do not be afraid to start a conversation here, or email me [email protected] or Tweet or To book head here, http://bit.ly/28193DV

Take your professional development to the next level in 2016 with our IABC Qld Meet-Up series. June 8: The power of authentic storytelling Join us in June for a unique look into the storytelling aspect of marketing and brand communication. This interactive session will be presented by creative brand...

21/05/2016

Do you know what factors influence the brain's ability to think creatively or perform creative functions? Science is not too far from knowing precisely...
http://bigthink.com/think-tank/eureka-the-neuroscience-of-creativity-insight

What's the Big Idea? The Internet has a terrible habit of misquoting Einstein on energy and creativity until he sounds like he’s the author of The Secret, not the theory of relativity. Here’s something...

11/05/2016

Everyone has content fatigue; when you speak you had better make sure words cut through...this article has some pretty good insights. Regardless of whether you're trying to summarise your organisation or yourself, get with the program (and you had better make it interesting)! http://bit.ly/1WoBOH2

If you can, you either work in a traditional industry – ‘I am a candle-stick maker’ – or you have invested blood, sweat, tears and money into articulating and refining the complexities of your

03/05/2016

How impactful is authentic human story?
http://bit.ly/1NiTDDS

Five inspiring young Australians entered the SBS National Youth Week competition, which invited people aged 14-20 to submit a video pitch for the chance to make a short film with SBS. Each entry had an important message to tell.

21/04/2016

"The audience doesn't care about the platform; they care about the content." Kevin Spacey. Watch and listen to Mr Spacey talk about quality storytelling and how that is relevant to developing brands. http://bit.ly/1T0Nd8P

“As storytellers and content creators, our biggest challenge is in storyscaping; how do we break through the gridlock? It is, and always has been, about havi...

20/04/2016

Demonstrating the Age of Group Story Telling VentureBeat http://bit.ly/20VHuXI

Barry Stamos recently published an article for Venture Beat, Five Rules for Adapting your Company to the Age of Group Storytelling. At the conclusion of Barry’s article he asks for real world examples

16/04/2016

What's your favourite colour?
http://bit.ly/1r1GQff

Dr Max Luscher developed the Luscher Color Test in 1969 with the intention to measure a person’s psychological state: based on their colour preference along with his or her ability to withstand stress, to perform, and to communicate.

16/04/2016

Pssst...there will be a live stream of the Sydney Writers' Festival being to fed to the Brisbane Powerhouse of May 21...
http://bit.ly/1SIvYZD

14/04/2016

Here are some examples of really well-produced tourism videos, that all tell stories to connect you as viewers...
http://getyolked.com.au/7-tourism-campaigns-love/

We love to travel. When we talk travel, adrenaline courses through our veins and breathing becomes heavier combined with the use of excessive hand gestures as we envision the adventures we have yet to encounter. So, we will be sharing one of our guilty pleasures to satiate our cravings for exploring…

14/04/2016

Why is travel fundamental to the human condition?
http://getyolked.com.au/tourism-creativity-human-story/

Does the tourism industry reflect the value of human story? As I began my research, I was unsure as to whether the tourism industry truly reflected our internalised belief (at Those Guys and Their Eggs) in humanity and the human story. Is it just another clichéd industry where every operator is just…

08/04/2016

Learn about Ron Monnier, the man responsible for our Visual Identity - that's right the man who illustrated our four seater bicycle!
http://getyolked.com.au/artists-ron-monnier-illustrator/

Ron Monnier is the man behind the visual identity of Those Guys and Their Eggs, so it is only fitting that he go first in our series of interviews with various artists who all contribute to the process of storytelling. We recently got an opportunity to pick Ron’s brain and provoke his thoughts on th…