Leap Insight

25/06/2025

Link to article in the comments.

16/06/2025

Data is all the rage. But without insight, it's just data not knowledge.

21/09/2023

Heading back from a day spent facilitating fundraising ideas… good day, tired brain. But Sydney harbour bridge never fails to lift my energy.

15/09/2023

Empathy is at the heart of our market research capability. Across the research we do, we aim to illuminate the world the consumer operates in, to better see and understand the problems and opportunities for businesses. It's about understanding the human inside the consumer, creating better connections and gathering information that leads to insight.

07/08/2023

Nice to be have our thoughts shared on The Big Smoke

Thoughts on Tetley's “Spill the tea” campaign, and why marketers so often hijack Gen Z's phrases and slang, but fail to connect with them.

07/08/2023

Marketing for Barbie has taken over the world and has infiltrated social media. Even brands, especially Duolingo, have added Barbie marketing to their accounts. Duolingo is doing it right. This is exactly what it means to relate to and understand your target market.

03/08/2023

I don’t know about you but I thought Cap referred to a baseball hat? Here, Duolingo picks up the Gen Z term CAP, meaning “to lie”, to better relate to their target market. This week we looked at whether it is enough to use Gen Z lingo to forge a connection with consumers. Read more about our thoughts through the link in the comments.

2.4M likes, 74K comments. “Listen…you’re only playin’ yourself 🧢”

30/07/2023

Consumers notice too.

“We didn’t think you’d notice that we’ve shrunk our products and kept the prices the same” a Coles spokesperson said. Full story: http://tinyurl.com/5n8c3ctj

15/05/2023

When your consumers have to point out a problem waiting to be solved... (also true for frozen pasty and frozen peas - btw)

28/04/2023

Really excellent story-telling in this article. A fabulous examples of making data resonate in a powerful way to land the core message.

The stage 3 tax cuts are too big to fit on a single screen. We had to get creative to put them into perspective.

18/04/2023

Everyone is abuzz with the possibilities of AI. But whilst it may distill data, it doesn't seem to have the capacity for insight. And insight matters because insight is where ideas and opportunities lie.

Writing teaches you to think, and you can't outsource that to a bot.

08/03/2023

Customer centricity matters, at a very real level. Not just for ensuring you have the right products / services that meets the needs of your customers, but in every moment of interaction with the humans who engage with your business. This is where the rubber meets the road. Where customer centricity is embedded into the systems and culture and attitudes of an organisation, so that everyone is pulling in the same direction.

Twice in the last week I was blown away by unexpected “post-service” service. The first event related to my local Thai massage place. It’s a place I go to a lot (thank you, computer work), and I’ve always left a lot more relaxed and headache free than before I entered. But on this particular...