Zara Graham Consulting

Zara Graham Consulting 🌎 Developing Client-Focussed Businesses, Owners and Their Teams
👉 Trades • Services • Artisans • Events
🥇 Multiple Award Winning Clients
🎬 EST. 2020

09/06/2026

Big thanks to Daniel Taylor of Taylor'd Waterscapes for the lovely post. I went into the archives for moments over the years where we got to work, celebrate the wins and be human while doing it.

So grateful to be have worked with Dan and his team for as long as I have and excited for what is to come.

Featured • Aquascape Australia, Landscape Queensland Industries Association, Woodfordia, Chris Shervey, Lee Keeland

The People You Meet On Tour 🙌 So much work goes into preparing for project tours. For client , we started a few months a...
25/04/2026

The People You Meet On Tour 🙌 So much work goes into preparing for project tours.

For client , we started a few months ago, coordinating with clients, and the team to make sure the projects were in the right place for a jam packed tour while also being established enough to film.

The last week or so has been all about prepping the water features and going on tour with Dan, Greg, Mark, Flavio, Brett, Camello, Leah - and our friends at !

I’ve had the pleasure of doing the awards writing for three of the four projects filmed. It was just incredible to see them in person. And, while the vlogs are still a few months out, running around to all the projects was a gorgeous way to spend time.

Thanks for a lovely week, you lot 😊🌱

23/04/2026

An amazing couple of days with the team 🙌

Thanks for having me POND Trade Magazine 🙌 And a big thanks to clients and friends who gave me permission to use their w...
01/04/2026

Thanks for having me POND Trade Magazine 🙌

And a big thanks to clients and friends who gave me permission to use their work to illustrate and support the points I raised in the article.
Organic Pools Qld
Taylor'd Waterscapes
Swell Landscape Design

"You took all the stress out of it" • If you want support navigating the struggles of running a business, if you want to...
25/03/2026

"You took all the stress out of it" • If you want support navigating the struggles of running a business, if you want to make significant changes before the next financial year begins, now's the time to start working with me.

We can do a lot in 3 months, no matter how you want to work.

Having regular consults keeps you on track, and keeps the needle moving at a steady pace. An added benefit is, when emergencies pop up, you have someone in your corner ready to get in the trenches with you and take "the stress out of it."

Your toolkit for commercial resilience 🌱 ARTICLE 02 • Focusses on Newsletters as Revenue Stabilisers for service based b...
18/03/2026

Your toolkit for commercial resilience 🌱 ARTICLE 02 • Focusses on Newsletters as Revenue Stabilisers for service based businesses.

Different support frameworks for your direct marketing 👀

🌱 DIY Newsletters • DIY support for your business’ Direct Marketing could be a one-on-one consult with me through to the development of a wider strategy with steps and templates you can follow to get you up and running.

🌱 DWY Newsletters • Get the support you need to create and deliver professional, branded Newsletters and Direct Marketing in our Done With You sessions.

🌱 DFY Newsletters • You want professionally written, strategic, branded direct marketing for your business and you’re ready to let someone create it for you, without being left out.

Want to check it's for you? Check the signs you need to develop your direct marketing.

Unpack the elements of direct marketing in the latest ZGC article, out now.

👉 https://www.zaragraham.com/articles/newsletters-are-revenue-stabilisers

17/03/2026

“Working with Zara Graham Consultancy has been a game changer for my business.

Zara played a huge role in organizing the build of my website with GVTY Design and Development, helping to shape not just the look but also the written content.

Beyond the website, she streamlined our internal processes and developed procedures that have saved me countless hours.

Her professionalism, clarity, and ability to see the bigger picture while handling the details has been invaluable. I couldn’t recommend her highly enough!”

Big thanks to Adam O’Keefe for this great testimonial 🙌
Barwon Landscapes & Waterscapes
Barwon Bamboo & Tassie Grown

For all-round business support that looks at the big picture, with an eye for detail and a human-centric focus, get in touch today 🌱

It's a six page spread! Very exciting to get the chance to unpack "Why Industry Awards Matter" for POND Trade Magazine. ...
13/03/2026

It's a six page spread! Very exciting to get the chance to unpack "Why Industry Awards Matter" for POND Trade Magazine. Even more exciting having it in the same publication a client wins an award - well done Daniel and team Taylor'd Waterscapes!

This is the first long form article for a third party I've been able to publish under my own name, so it feels very special that I get to share this with you now.

A big thanks to clients and friends who allowed me to use imagery of their work to support the narrative and also to Lauren and the Pond Trade Team for holding space for the article.

📸 Photo Contributors
2025 Landscape Queensland Awards featuring , &
Agnes Waters Rec Pond ft Nulla
Lanthir Lamath
Halcyon Falls, Lake MacDonald, Tanawah and Moffatt Beach &

Pages 40-45 • Pond Trade Magazine March/April 2026
Single Page Layout • https://www.pondtrademag.com/what-industry-awards-do-for-pond-builders-and-the-industry/

10/03/2026

I’ve started writing long form. To unpack things. For you. To explore that any one thing is made up of many different parts, to provide context and show how nothing lives in a vacuum.
 
Lets take newsletters for example.
When done well, newsletters strengthen your comms, community and solidifies your bottom line. That requires appropriate database management which connects to how you handle both client and project data. Database Management comes from knowing your services, having your customer journey mapped out, but also having and implementing a tagging strategy for your database so you can use it. There’s your workflow and knowing your limits. The guidelines within your business so your team can maintain the quality of the service or product you’re promoting, while operating in a way that reflects your company culture.

Unpack some of the elements of direct marketing and Storytelling in the latest releases, on the website out now.

Slow down and enjoy the read with articles on ZGC 🌱

ARTICLE 01 • Storytelling in Business • Even if you're a writer, writing for businesses is complex - but that's half the...
02/03/2026

ARTICLE 01 • Storytelling in Business • Even if you're a writer, writing for businesses is complex - but that's half the fun. I've always loved long form content. Finding ways to communicate the depth and breadth of a thing. Contextualising it, differentiating it in constructive ways. Pulling together the threads of industry, experience, structure and quality then turning it into something that connects to your ideal audience... it looks and feels completely different.

It sounds like you.

Left unchecked, unclear storytelling leads to:
🌱 Longer decision cycles.
🌱 Misaligned enquiries.
🌱 Scope drift, and;
🌱 Admin creep, among other things.

Storytelling, when structured correctly, strengthens operations, reinforces authority and reduces friction across the customer journey.

This is for operators who are:
🌱 Established, but ready to tighten standards.
🌱 Experienced, but under-articulated.
🌱 Growing, but structurally stretched.
🌱 Professional, but inconsistently positioned.

It’s an invitation to connect deeply by stepping into your complexity. Dive in deeper to the layers of storytelling in business through the flagship ZGC article.

Read On 👀 https://www.zaragraham.com/articles/storytelling-in-business

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Sunshine Coast, QLD
4561

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Tuesday 9am - 4:30pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4:30pm

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