MLH Marketing

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MLH Marketing AI where it helps.
📍 Sunshine Coast My journey began at just 14, working in customer service. Those early lessons shaped my entire career.
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Helping small businesses create better customer experiences 🌱
🤝 Customer Experience • Practical AI • Marketing
💡 35+ years real-world Business experience
❤️ People first. Founder of MLH Marketing & The MLH Customer Whisperer™

Hi, I’m Michelle — Founder of MLH Marketing and the MLH Customer Whisperer™. With more than 35 years of hands-on experience across customer service, retail management, business operations, marketing, and finance, I’ve built a career on understanding people — what they value, how they think, and what inspires them to take action. From fitting shoes to managing major retail stores like Shady Haze during the booming surf and skate era, I quickly learnt how powerful genuine service can be. I consistently broke sales budgets, led high-performing teams, and set standards for customer care long before it became a “strategy.”

By my early adult years, I had already stepped into leadership roles — including Assistant Manager positions in large retailers — discovering my natural ability to mentor staff, build trust with customers, and create environments where people felt heard and valued. Over the decades, I expanded into finance, management, marketing, and business operations, building a reputation for:

Exceptional customer experience leadership

Strong communication and problem-solving

Deep understanding of consumer behaviour

Practical, results-driven marketing

Team development and people management

This lifetime of experience became the foundation of my signature approach:

The MLH Customer Whisperer™

A philosophy built on combining empathy, service excellence, and practical marketing to help businesses grow through human connection — not hype or trends. Today, MLH Marketing exists to support individuals and small businesses who want to market smarter, build trust, and create lasting customer relationships. I bring decades of real-world experience into everything I teach — from AI tools to branding, content, mindset, and customer care. When I’m not working on MLH or in finance, I’m spending time with my family, reading, exploring history, and connecting with people who share a passion for learning and growth. If you’re looking for grounded, proven, experience-backed marketing guidance — you’re in the right place. Warm regards,
Michelle
Founder | MLH Marketing
The MLH Customer Whisperer™ – Inspired by Growth, Grounded in Experience

🤖 WOULD YOU CARE IF YOU WERE TALKING TO AI?AI is becoming part of everyday customer service.It can answer enquiries, res...
30/09/2026

🤖 WOULD YOU CARE IF YOU WERE TALKING TO AI?

AI is becoming part of everyday customer service.

It can answer enquiries, respond to customers, book appointments and help people 24/7.

But here’s what I’m curious about…

If you received a fast, friendly and genuinely helpful response, would it matter to you that it came from AI?

Or do you want a business to tell you immediately that you’re talking to an AI assistant?

For me, there’s an important line.

AI should make the customer experience easier — not make customers feel like they’ve been tricked into thinking they’re talking to a person.

That’s why I keep coming back to:

People first. AI where it helps.

So I’d love to know what customers actually think.

👇 Pick one:

🟣 A — Tell me immediately that I’m talking to AI
🟡 B — I don’t care, as long as it helps me
🟢 C — I want a real person

Comment A, B or C below — I’m genuinely interested to see which one wins.

Michelle
MLH Marketing 💜🦉

Your customers’ experience starts before they walk through the door.We often think customer experience begins when someo...
29/09/2026

Your customers’ experience starts before they walk through the door.

We often think customer experience begins when someone walks into our business.

But it actually starts much earlier.

A customer decides they want to visit you.

Can they easily find you online?

Are your address and opening hours correct?

Is it clear where to park?

Is your entrance easy to find?

And when they finally walk through the door… do they feel welcome?

All of these little things are part of their experience with your business.

Here’s something worth trying:

Pretend you’re a customer who has never visited your business before.

Google it.
Find it.
Park.
Walk in.

What would you notice?

Sometimes the things we see every day and no longer notice are the very things our customers notice first.

See your business through your customers’ eyes.

Michelle
MLH Marketing 💜🦉

⛽ A little reminder today…When you walk into the service station after seeing a price like $2.97 a litre, you might be f...
28/09/2026

⛽ A little reminder today…

When you walk into the service station after seeing a price like $2.97 a litre, you might be feeling a little 😳😤.

But remember — the person standing behind the counter didn’t set the petrol price.

They’re simply at work, serving customers and probably hearing about the price all day long.

So even when something frustrates us, let’s remember not to take it out on the person serving us.

A smile, a hello and a little kindness cost nothing. ❤️

Customer experience works both ways.

Be kind to the people serving you today.

Michelle
MLH Marketing 💜🦉

🌱 THE LITTLE CHANGEHere’s one little change that can improve a customer’s experience — and it costs absolutely nothing.A...
28/09/2026

🌱 THE LITTLE CHANGE

Here’s one little change that can improve a customer’s experience — and it costs absolutely nothing.

Acknowledge them.

You know that feeling when you walk into a business and the person serving is busy?

You don’t expect them to drop everything.

But a smile, eye contact or a quick:

“Hi, I’ll be with you in just a moment.”

can completely change how you feel.

It says:

“I see you. You matter. I’ll be with you soon.”

It sounds so simple, but these are the little things customers notice.

After 35+ years working with customers, I’ve learnt that great customer experience isn’t always about doing more or spending more.

Sometimes it’s simply making people feel seen.

🌱 The Little Change:
Acknowledge your customer.

Costs $0.
Can make a big difference.

Michelle
MLH Marketing 💜🦉

🦉 MONDAY CHALLENGERunning a small business means there’s always something that needs doing.But instead of trying to fix ...
27/09/2026

🦉 MONDAY CHALLENGE

Running a small business means there’s always something that needs doing.

But instead of trying to fix everything this week, here’s my Monday challenge:

Fix ONE annoying little thing in your business today.

Maybe it’s:

📧 An email you keep rewriting
📋 A task you do manually every week
❓ A question customers keep asking
🤖 Something AI could make easier
📱 That little marketing job you keep putting off

It doesn’t have to be a huge change.

Sometimes fixing one small frustration saves you time every single week.

Small change. Big difference.

What’s your ONE annoying little thing? 👇

Michelle
MLH Marketing 💜🦉

27/09/2026

This is the kind of thing I notice everywhere I go now. 👀

The little things a business does, or doesn’t do, that change the way we feel about the whole experience.

So I’m curious…

What’s one small thing a business has done that made you want to go back?

🌴 What Bali reminded me about customer experienceDuring our recent trip to Bali, we visited Barbacoa — and it was one of...
27/09/2026

🌴 What Bali reminded me about customer experience

During our recent trip to Bali, we visited Barbacoa — and it was one of those places that reminded me how much the little things matter.

The atmosphere was beautiful, but what I noticed most was the service.

Staff were present. They checked on you without hovering. You felt welcomed, comfortable and looked after.

And it wasn’t just Barbacoa.

I noticed this again and again throughout Bali.

You’d walk into a restaurant and be warmly acknowledged. Staff would notice when you needed something. At our accommodation, towels or mosquito coils were brought to the room when needed. And when you left a restaurant, staff would actually stop and say goodbye.

None of these things cost a fortune.

There wasn’t some complicated customer experience strategy happening in front of us.

It was simply warmth, attention and people going that little bit further.

And together, those little things created a feeling:

“We’re looking after you.”

After 35+ years working with customers, that’s what I’ve learned people remember.

They might forget exactly what you said.

They might forget the little details of what they bought.

But they remember how your business made them feel.

Sometimes exceptional customer experience is simply noticing, caring and doing the little thing nobody asked you to do.

Bali reminded me how powerful that still is. 💜 The Real Barbacoa Bali

Michelle
MLH Marketing 🦉

People first. AI where it helps.

After 35+ years in customer service, one thing I’ve learned is that customers often remember the little things.A warm we...
26/09/2026

After 35+ years in customer service, one thing I’ve learned is that customers often remember the little things.

A warm welcome.
Someone actually listening.
Keeping them informed.
Doing what you said you would do.
Making something easier instead of harder.

None of these things are complicated.

But together they can completely change how someone feels about a business.

We talk a lot about marketing, technology and AI — and they absolutely have their place.

But we can’t forget the person on the other side of it.

Because sometimes the smallest human touch is what turns a customer into someone who comes back.

Michelle
MLH Marketing 💜🦉

You don’t need to be an “AI person” to use AI in your business. 🤖But there’s a big difference between simply asking AI q...
26/09/2026

You don’t need to be an “AI person” to use AI in your business. 🤖

But there’s a big difference between simply asking AI questions… and setting it up to actually understand your business.

If you’re constantly having to explain:

“This is what my business does…”
“These are my customers…”
“This is how I like things written…”

every time you use AI, you’re probably not getting as much from it as you could.

AI becomes far more useful when it already has the right context about your business — what you do, who your customers are, your goals and even the way you like to communicate.

Then something as simple as:

“Give me 5 Facebook post ideas for this week.”

can produce ideas that are much more relevant to YOUR business.

You still bring the experience, judgement and personality.

AI doesn’t replace that.

It simply becomes a much better assistant when it understands the business it’s helping.

That’s the kind of practical AI I believe can genuinely help small businesses.

Michelle
MLH Marketing 💜🦉

Running a small business means wearing about 47 different hats… sometimes before lunch. 😂So I have a question for my fel...
24/09/2026

Running a small business means wearing about 47 different hats… sometimes before lunch. 😂

So I have a question for my fellow small-business owners.

If you could make ONE part of running your business easier, what would you choose?

⏰ Finding enough time
📱 Keeping up with social media
📣 Finding new customers
✍️ Creating content
📋 Admin & follow-ups
💰 Keeping on top of the numbers
🤖 Understanding how to actually use AI
😵‍💫 Something else entirely?

I’m genuinely curious.

I’m spending a lot of time looking at what small-business owners actually struggle with — rather than assuming I know the answer.

👇 Tell me yours in the comments — even one word is enough.

Michelle
MLH Marketing 💜🦉

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Sunshine Coast, QLD

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+61410768895

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