28/09/2026
If we were reviewing your Google presence today, we wouldn't start with your website. We'd start with your Google Business Profile — is it fully claimed, verified and set up under the right categories?
Then your services list, because “we do everything” tells Google very little.
Then your reviews: how many, how recent, and are you actually replying?
Then your FAQs and business description — are they written for your customers, or simply filled in and forgotten?
Then we'd check that your name, address and phone number are consistent everywhere you're listed online.
Only after all of that would we look at your website.
Why this matters more than ever?
Your website is now just one of the sources Google and AI tools use to understand and recommend your business.
If your profile, reviews, listings and website tell different — or incomplete — stories, you're making it harder for search platforms to understand exactly who you are, what you do and when to recommend you.
Search visibility today is about more than your website. It’s about making sure your entire digital footprint tells the same clear story about your business.
