Spectrum Analysis Australia

Spectrum Analysis Australia Spectrum Analysis Australia is a geodemographic and mapping company. Spectrum is regarded as one of the most specialist companies of its type in Australasia.

We help companies make decisions in Site Selection, Market Analysis and Territory Planning using demographics and statistics. Spectrum Analysis Australia Pty Ltd was incorporated in 1996 following its beginnings as a partnership in 1994. Spectrum Analysis gathers, analyses and presents general and geo-demographic information. This information is used to assist senior management in the planning and

implementation of more effective location and distribution strategies. Spectrum’s core business is best described as
- Gathering and presenting general and geographic information using mapping and GIS systems; and
- Statistical analysis and predictive modelling for the purposes of understanding the drivers of demand; using this knowledge to create optimum location and distribution strategies. In the last 10 years, Spectrum Analysis has consulted to some of the most prominent organisations in Australia. The majority of these clients are regular users, having used the services of Spectrum Analysis on numerous occasions. These include:
- Telstra
- Tattersall’s
- Commonwealth Bank Mobile Lending
- Caltex
- Nandos
- Optus
- Tabcorp
- Aussie Home Lending
- RAMS
- MFB and Department of Justice (Vic)

While a significant proportion of our work has historically been for retail and service based companies, the basic principles of understanding and modelling geographic demand vs. supply remain the same across different industries. Spectrum’s unique modelling and analysis processes have been adopted successfully into many non-retail industries including gaming, banking, telecommunications and transport.

CONFERENCE OPENING // Great opening event for the Educate Plus International conference in Brisbane last night at the Br...
02/09/2026

CONFERENCE OPENING // Great opening event for the Educate Plus International conference in Brisbane last night at the Brisbane City Hall included the Australian Girls Choir and a great strings group.

The Spectrum Analysis Australia stand is ready for visitors! Come and say hello!!

INTERNATIONAL CONFERENCE // Peter Buckingham is representing Spectrum Analysis Australia at the Educate Plus Internation...
30/08/2026

INTERNATIONAL CONFERENCE // Peter Buckingham is representing Spectrum Analysis Australia at the Educate Plus International Conference in Brisbane from 1 - 4 September and will be available to chat in the Exhibition Area - so please come and say hello!

Here are a few pics from previous Educate Plus events - see you there!

29/07/2026

STRATEGY PLANNING DAY // Are you part of a school, college, university, corporate, retail or franchise enterprise? 🤔Are you part of the decision-making team that relies on facts and data to make well-informed decisions?

➡️ Did you know that Spectrum Analysis Australia offers special presentations for your Strategy Planning Days for Board Members, Executive Teams or Founders?

✅ We dive into both the big picture geodemographic data and trends as well as local community based figures to help you avoid making costly mistakes and remain resistant to governance, risk and compliance scrutiny.

❌ No-one wants to use HOPE as a strategy.

❌ You cannot rely on an AI prompt for executive level decision-making.

➡️ Learn more at https://spectrumanalysis.com.au/services/strategy-planning-day

➡️ Feel free to chat to Peter Buckingham at the upcoming Educate Plus International Conference in Brisbane 1 – 4 September 2026

NEWSLETTER // Spectrum Analysis Edition 41 Newsletter is out now!1. Spectrum Analysis – 30 Years Celebration 2. Internat...
23/06/2026

NEWSLETTER // Spectrum Analysis Edition 41 Newsletter is out now!

1. Spectrum Analysis – 30 Years Celebration
2. International work – Data, Mapping and Strategic Planning Tools
3. Mapping the Boom in Boutique Fitness
4. Territory Planning – Essential for Business Success
5. Out to Lunch
6. Sailing Success

https://spectrumanalysis.com.au/resources/newsletters/edition-41/

Spectrum Analysis Newsletters Edition 41 sent out on 23 June 2026 via Mailchimp - Please subscribe now

CONSULTANTS LUNCH // Today, Dianne Semmens, President of the Institute of Management Consultants - Australia Vic/Tas Div...
01/06/2026

CONSULTANTS LUNCH // Today, Dianne Semmens, President of the Institute of Management Consultants - Australia Vic/Tas Division and I hosted the twice-a-year Consultants Lunch at The Auburn Hotel in Hawthorn East.

I interviewed Greg Fordham from Airbiz about all things worldwide airports and we enjoyed great networking and a delicious lunch.

If you would like to be added to the email event reminder list, please message me.

I encourage you to connect with all of these very capable individuals!

Ali Okailey
Bill Pickett
Brendan Kay
Brian Kelly
Charles Kovess
Denise Hall
Dianne Semmens
Francis Olorunyomi
Geoff Hodgens - Geoff Hodgens and Associates
Gerard Mullins
Greg Fordham
Jane Garber-Rosenzweig
John Cooper
Mike Bengough
Nabil Salameh
Peter Everist
Peter Buckingham
Russell Pearson
Sara Pantaleo, MAICD, CFE
Sir Tien (S.T.) Ngang Tien Ngang
Stephen Lake
Sue Ellson

STRATEGY NEWS FOR SCHOOLS // Edition 47 Newsletter out now!1. School Reports – but not as you expect them2. Catholic Dev...
20/05/2026

STRATEGY NEWS FOR SCHOOLS // Edition 47 Newsletter out now!

1. School Reports – but not as you expect them

2. Catholic Development Network Presentation – Register now

3. Spectrum Analysis Whitepaper – Future Student Population Trends

https://spectrumanalysis.com.au/resources/newsletters/strategy-news-for-schools/edition-47

Strategy News for Schools Newsletter sent out on 20 May 2026 via Mailchimp and LinkedIn - Please subscribe now

SAILING WIN // ⛵Peter Buckingham from Spectrum Analysis Australia Pty Ltd has been sailing as crew on the Couta Boat ‘Ze...
06/05/2026

SAILING WIN // ⛵Peter Buckingham from Spectrum Analysis Australia Pty Ltd has been sailing as crew on the Couta Boat ‘Zephyr’ for many years – owned by Richard Martin (Club Captain of SSCBC), Kim and Michael Paynter.

This year, the boat was awarded the Sorrento Sailing Couta Boat Club Division 1 Handicap Aggregate Champion for 2026!

The boat Zephyr has won a total of five times in 2013, 2016, 2019, 2025 and 2026.

The winning crew for 2026 was liz keep, Michael Paynter, Richard Martin (Skipper), Peter Buckingham, Kim Paynter and David Briggs.

Sailing Couta Boats is like driving a classic car. No power winches, no electric motors, just a pulley system on the sheets (ropes to pull in the sails) and a lot of sweat and hard work.

A boat like Zephyr weighs around 5 tons and has around 2 – 3 tonnes of lead in her keel to keep her upright. In most races we have a crew of 5 – 7 people.

Couta boats were around in the mid 1800’s and used to go fishing for barracouta fish, and then race back to the markets to sell the fish – the quicker you arrived, the higher the price you received for your fish.

The Sorrento Sailing Couta Boat Club (SSCBC) is the largest club (by membership) on Port Phillip Bay.

Each year the summer racing season concludes in May, and the results of the Division 1 Handicap Aggregate event is decided.

This year Zephyr was the winner and actually went “Back-to-Back” in defending their title from last year (2025).

For more information (and some extra photos) about how Peter relates sailing to business, read https://spectrumanalysis.com.au/blog/sorrento-sailing-couta-boat-club-division-1-handicap-aggregate-champion-2026 and click on the links at the end.

Address

Suite 6, 407 Canterbury Road
Surrey Hills, VIC
3127

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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