Flora Street Consulting

Flora Street Consulting We create marketing strategies you actually understand and use.

07/08/2025

Our founder Salina Alvaro speaks to Latasha James about why she started Flora Street Consulting, and why flexibility - not travel - is what is most important to her.✈✈✈✈✈✈

I’ve been making progress to get back into routine over the past couple of weeks. This year, I was working a communicati...
31/07/2025

I’ve been making progress to get back into routine over the past couple of weeks.

This year, I was working a communications contract and commuted to work in an office three days a week.

I was also newly dating a guy and was shifting my schedule so I could see him as often as I could.

Then on the same Monday in May, I finished the communications contract and the relationship ended. Ouch. And a financial ouch because I pay $230 per session to cry about this to my therapist.

72 hours later, I was on a flight from Sydney to Singapore, then to Scotland, then France to celebrate and and back north to England, further north back to Scotland to see then finally back to SEA for an offsite with in the Philippines.

7 weeks of overseas travel while nursing my first heartbreak, and following through on a planned break from my adhd medication.

It wasn’t exactly prime conditions to maintain a routine.

My first month back in Sydney was tough. My sleep schedule was ridiculous, there were “nights” I was going to sleep at 8am and getting out of bed at 4pm.

I had been in downward spirals before, but this time I knew what I had to do to get out of it and back to routine.

The first challenge to tackle was getting out of bed.

My fix? I essentially dopamine bribed myself out from under the covers. I’d go to bed with a low battery and keep my charger in another room. When I had my morning scroll, I’d have to get out of bed to fetch my charger before my phone died.

The next challenge was consistency. This one has been harder to tackle, but I’ve figured out why.

I needed to regulate through huge swings in energy and interest. I needed to smooth out my level of output, to avoid being superman one day and a garden gnome for the rest of the wee

My barrier was that I didn’t have the proof that I could do it.

So at the risk of getting less done, I’ve made a conscious effort to shut my laptop at 5pm even if I was in a flow.

Now I have evidence that I can do good work even when I’m not in a state of hyper-focus.

I’m building trust in myself. And I’m the closest to routine that I’ve ever been. Will keep you posted.

After my last post sharing how I wind down for the weekend, I’ve decided to share more about the specific ways I run ...
14/07/2025

After my last post sharing how I wind down for the weekend, I’ve decided to share more about the specific ways I run as a business owner with ADHD. The good, the bad and the ugly.

I have ADHD and have managed chronic mental illnesses since I was a child, so I’ve had to learn ways to work with my brain while running my businesses.

I still fall short in major ways. Just last week I was in a state of hyper focus and worked through the night until 8am 😵‍💫

But that’s also why I have something valuable to share. Time management and running businesses with a brain like mine has a lot of challenges, in a way it’s like stress testing what actually works.

If these time management techniques work for me, it’s worth giving them a shot yourself.

You don’t need to have health issues or be neurodivergent to take something from this.

I’m excited to share the first post in this series (if you don’t count this post and the original inspiration from last Friday).

It’s a day in my life (Monday 14 July to be exact!) when I wasn’t feeling my best. I managed to pull myself out of bed at 2:30pm which past-me would have considered a failure.

But the businesses still ran and I still found time for myself, so today-me counts it as a win.

I hope the posts to come will show that there isn’t one right way to run your business or a single correct way to structure your days as a business owner.

These are lessons I’m learning alongside you.

Comment below if there are any particular topics or questions you’d like me to cover, I’m game.

I hate to girlboss you, but here’s your reminder (affirmation, permission slip, whatever works for you) to start winding...
11/07/2025

I hate to girlboss you, but here’s your reminder (affirmation, permission slip, whatever works for you) to start winding down for the weekend from Friday morning. There’s always another Monday and always more work to do.

(Yes, you )

Today was my first Friday back to my usual work routine. I find that I’m better able to switch off for the weekend if I start the wind down on Friday. If I leave it to Friday 5pm to start checking out, I’m way more likely to end up working late and still working throughout the weekend.

That’s why on Fridays I work somewhere fun and chill like a cafe or pub, and just focus on knocking over the most essential tasks. That means taking any scheduled meetings and making sure my team is set up to support our clients.

I thought of it as my summer Fridays, like businesses who let their team knock off at 3pm on Fridays throughout the summer.

But sent an email newsletter last night that explains why this works for me. The newsletter is on why people with ADHD struggle to get to sleep (me! I was awake until 3am this morning despite being in bed since 11pm) but I think it’s relevant when it comes to winding down work to power off over the weekend.

ADHD means that my brain (and potential yours to) doesn’t turn off just because it’s time to log off work for the day or for the weekend.

Dopamine regulation, delayed circadian rhythms, and time blindness all have a roll to play. But the breakthrough for me in the newsletter was a name for something I’ve always struggled with.

Neurological inertia.

defines this as the tendency of the brain to resist changes or new stimuli, leading to difficulty in initiating or adapting to new actions or thoughts.

This makes so much sense to me!!! The same transition from awake to rest that ADHD makes difficult, feels like the transition from work to rest too. Or perhaps, working to not working.

I want to power down but with my brain, it’s not intuitive or natural to know how to do that.

So, there’s some science (I guess! I’m no professional, I just have lived experience) to back up the girlboss affirmation.

Small business owners wear a lot of hats, and figuring out digital marketing can feel like just one more thing on the li...
01/05/2025

Small business owners wear a lot of hats, and figuring out digital marketing can feel like just one more thing on the list. 😅 But good news is, you don’t have to do it alone!

Our free webinars (proudly partnered with NSW Government) broke down digital marketing—no fluff, just the basics that actually help.

We’ve wrapped up this round, but there’s more to come!

Want to be the first to know about the next one? Join our mailing list thru the link below to stay in the loop:
https://dashboard.mailerlite.com/forms/27076/52818121031943972/share

I’ve used Dubsado for years and I can’t imagine ever cancelling my subscription. It’s got a ton of features but I genera...
26/02/2025

I’ve used Dubsado for years and I can’t imagine ever cancelling my subscription. It’s got a ton of features but I generally only use it for client contracting, invoicing and accepting credit card payments – and even just for those features it is well worth the annual fee.

Dubsado has 30% off their annual plans today, plus you can stack on my 20% discount.

This means you will have full access to Dubsado’s top subscription tier for a full year for USD $224 🫶

Send me a DM and I can share the code and link. Even at the full price of USD $400 annually, Dubsado is worth it so happy to chat through how I use it and whether it could help streamline client management and payments in your business.

Your marketing deserves more than just a situationship! 😘Stop leaving your brand on read! It’s time to commit to a strat...
14/02/2025

Your marketing deserves more than just a situationship! 😘

Stop leaving your brand on read! It’s time to commit to a strategy that builds real connections, drives engagement, and gets results. No more ghosting your audience—let’s give your marketing the love it deserves!

This Valentine’s offer won’t wait forever—lock it in & send us a DM today 💌

🔥 BLACK FRIDAY PRICING 🔥We’re offering 14% OFF our Instagram Audits—a detailed analysis of your profile, content, and st...
29/11/2024

🔥 BLACK FRIDAY PRICING 🔥

We’re offering 14% OFF our Instagram Audits—a detailed analysis of your profile, content, and strategy with actionable recommendations tailored to your business goals.

📌 Who’s it for?
Businesses struggling to grow their Instagram presence.
Creators and entrepreneurs ready to refine their branding.
Marketers looking for data-driven suggestions to improve performance.

Send us a DM for our Black Friday pricing 🔥

🔥 BLACK FRIDAY PRICING 🔥We’re offering 42% off our standard consultation calls. Here’s what’s included:✅ A 60-minute one...
29/11/2024

🔥 BLACK FRIDAY PRICING 🔥

We’re offering 42% off our standard consultation calls.

Here’s what’s included:
✅ A 60-minute one-on-one video call to discuss your marketing challenges and goals.
✅ Personalised insights and actionable advice for your specific needs.
✅ The video recording so you can revisit the insights and advice as needed

Send us a DM for our Black Friday pricing 🔥

🔥 BLACK FRIDAY PRICING 🔥Struggling to keep your social media consistent while juggling everything else in your business?...
28/11/2024

🔥 BLACK FRIDAY PRICING 🔥

Struggling to keep your social media consistent while juggling everything else in your business? Let us make it easy for you.

For Black Friday, get 60% OFF a customised 90-Day Content Plan tailored to your business goals and audience.

If you’re ready to go from sinking time into ineffective posts to having 90 days of strategic content planned for you, send us a DM for our Black Friday pricing 💰

My first experience managing social media accounts was pretty typical—it wasn’t a role I applied for but one of the many...
20/11/2024

My first experience managing social media accounts was pretty typical—it wasn’t a role I applied for but one of the many hats I was expected to wear at my first desk job. Sound familiar?

Social media is often handed to the youngest team member, with the assumption that being “young” qualifies them to manage a brand’s online presence.

But here’s the truth: social media management is a specialised skill, and anyone who’s tried it knows it’s far more complex than posting pretty pictures.

The good news? It’s a skill you can learn.

That’s why we’re hosting "The Social Media Playbook: The Must-Know Foundations of Social Media Management", a webinar designed to give you the tools to manage social accounts confidently and strategically.

📌 Who’s it for?

📱 Freelancers juggling multiple accounts.

📱 In-house marketers looking to upskill.

📱 Managers with generalist team members tasked with social media – invite your team! Give your marketing manager, receptionist, or intern the training they deserve to succeed in their role.

📌 What can I expect?
This session will start with a formal presentation followed by a live Q&A to answer questions specific to your work or business.

📌 How can I register?
Comment below or DM us for the registration link.

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