https://www.mypracticeology.com/

Paul G Wright, PO Box 574, Swansea (2026)

07/11/2025

NEW Podcast Episode - "How to Reduce Cancellations and Patient Disengagement by Reducing the Communication Gap" with Annette Tonkin
Just released a fantastic episode of the Practiceology 7 Questions in 7 Minutes podcast, featuring Annette Tonkin.

Annette draws on 30+ years as a clinician, educator, and communication specialist to highlight the real missing link in client care: effective communication.

If you’re in allied health and ever feel frustrated by client cancellations, lack of engagement, or non-adherence to treatment plans—this one’s for you.

Key takeaways:

Communication beats information: Overloading clients with knowledge and evidence doesn’t fix disengagement. Annette reminds us it’s not about giving more info—it’s about tapping into your client’s own motivation.

Get curious, not frustrated: When clients resist, dig deeper with curiosity rather than push harder with instructions. Ask questions, reflect, and uncover the real reason behind their hesitancy.

Behavior change is at the heart: Whether you’re a physio, chiro, podiatrist, or other allied health professional, remember—we’re all working in behavior change, not just psychology. Partner up with your clients on their journey, instead of dictating directions.

Message us for the link to the podcast episode, or access it wherever you get your podcasts

04/11/2025

In almost every health business marketing lecture I have given over the past 20 years - I ask this question of the attendees?

Where do most of your new clients come from?

Should open the floodgates to lots of responses.

Yet the most common reply I get is...

"Word of mouth"

Whilst this may be true - the "word of mouth" reply opens up some issues:

- do they even track the referral source for their new clients?
- if it is a word of mouth referral - are they tracking (and maybe rewarding) the referrer for their kind recommendation?
- do they use any other marketing (paid or free) to generate new clients?

Interestingly enough, when I hear a practice owner say their new patient referrals mostly come from WOM - it is almost like I am watching a subtitled film - where the subtitle in this example reads:

"I don't have a marketing plan".

This is why I have decided to make November - "Patient Attraction Month" at Practiceology.

So over the next 4 weeks - I will be sharing some of the latest and best new patient attraction strategies.

The month will culminate in a live online masterclass:

"The Ultimate Patient Attraction System - Updated".

In this live online 3 hour presentation, I will be sharing the most successful and profitable marketing strategies that are working NOW.

In true Paul Wright style, there will be an irresistable offer for all who register.

Keep an eye on your email inbox or social media feeds, for the event information when I release the details.

See you there

02/11/2025

I always told my "Beautiful Wife Helen" (BWH) that I would make some changes to my work structure when I turn 60.

Well, I turned 60 back in June and here we are in November, and I am still working.

So what happened?

Well - a couple of things...

Our youngest daughter (4 of 4) had a little baby boy late last year (our first Grandson) - which sent Helen into a spending frenzy the likes of which I have never seen.

If "4 of 4" needed a pram - we were instantly up for 2 prams - once for her place and one for ours.

Same applied to car seats, strollers, clothes, high chairs, cots....... the list was endless.

So while the purse strings were loosened in response to the new arrival, it made sense to keep working for a while.

The other thing that happened about this time, was a greater sense of enjoyment from the work I was doing with health business owners.

Don't get me wrong - I have always loved helping health business owners run better businesses.

However, over the past 6 to 12 months - my enjoyment has dramatically increased.

This may be in line with some major changes to how I run the Practiceology program.

We created 3 different membership level - to cater for a wider range of budgets and owner needs.

So we were able to help more people.

We ramped up our weekly VIP roundtables - which are always fun and informative - and also added some amazing guest experts.

The updated VIP portal, now delivers amazing owner and team training resources. - including access to the recently launched "Drop Out Solution", the "AI Blackbelt" and the "Gamechenger AI Summit".

All in all - I am just having more fun.

And making a bigger impact on the lives of our clients.

So what does that mean for you?

It looks like I will be here for a while longer - which is fine by me.

Especially as daughter 4 of 4 - is pregnant again.......

You know what that means......

More "Baby Bunting" payments racing out of the credit card.....

As they say in the classics - "Your can't take it with you"...

P.S. - At least I am making sure my little mate - is a New South Wales Blues supporter - in the National Rugby League....

Go the blues....

31/10/2025

It’s Halloween … and while most people are worried about scary movies, there’s a different kind of monster haunting clinics right now......

The Drop-Out Monster.

It lurks in every clinic that doesn’t have systems to track retention, measure engagement, or train staff on patient follow-up.

It rears its head when therapists say:

👉 “Call me when you need another session,” or
👉 “If you’re feeling okay, just cancel your next appointment.”

Every time that happens, another patient vanishes — and your clinic bleeds revenue, referrals, and results.

But there’s an easy way to slay this monster: The Drop-Out Solution.

Inside you’ll get:

✅ 8 modules with proven frameworks, scripts, and tracking tools.

✅ Expert bonus presentations from leaders like Paul Gough, Greg Todd, Jade Scott, and Steve Jensen.

✅ The complete 90-day implementation calendar so your team actually uses what they learn.

PLUS - 10 weeks FREE Access to the full Practiceology VIp Team Training Library (Valued at $1000)

You’ll also get the "Wrighty is a Goose Guarantee" — meaning if you don’t love it, you can get your money back.

And as part of the "Founder Offer" you can get started for less than $100

Message us asap if you want the details - as the founder offer ends at Midnight tonight - Friday October 31st

How cool is that......

28/10/2025

NEW Podcast Episode - The Drop Out Solution - Why 60% of Patients Leave After Three Visits or Less - and What to Do About It with Andrew Arnold

Excited to share insights from the latest episode of the "Practiceology 7 Questions in 7 Minutes" podcast, featuring Andrew Arnold.

In this episode, Andrew dives into one of the most pressing challenges in allied health practices: patient drop-offs.

With over 35 years in private practice, Andrew introduces the game-changing Dropout Solution Program—built to tackle the staggering fact that 60% of patients leave after just three visits or less.

Here are 3 key takeaways you won't want to miss:

Find the Real Issue Before You Supplement With Marketing:

Increasing ad spend isn’t always the answer. Fixing the “leaks inside the bucket”—by understanding and addressing why patients drop out—is more effective than simply bringing more patients in.

Track Your Stats, Not Just Your Gut Feeling:

Data drives better decisions. Andrew emphasizes the power of tracking actual patient numbers and rebooking rates, rather than relying on perceived reality, to accurately gauge the health of your practice.

Retention Starts With a Compelling ‘Why’:

Pain alone isn’t enough. Providing patients with meaningful reasons and clear plans to stay—along with focusing on WOW factors—creates loyal patients who refer others and help grow your practice.

If you’re looking to boost outcomes, improve retention, and increase profitability in your allied health business, this episode is packed with actionable advice.

Message us for the details or click the link below to access this episode:

https://vist.ly/4c3wj

28/10/2025

This Halloween week, I want to tell you something scary — and it’s not about ghosts or goblins.

It’s this: 60% of patients in allied health leave in 3 visits or less.

That means more than half of the people you help never finish their plan, never reach their full recovery — and often, they quietly disappear without ever telling you why.

You and your team did the hard part — getting them through the door.

But they didn’t stay.

Inside The Drop-Out Solution, you’ll learn why — and how to fix it for good.

👉 Why drop-out happens in the first 8–12 seconds of a visit (and how to change that instant).

👉 How to create a First Day Experience that locks in trust before treatment begins.

👉 The Free Pass Formula — the proven system that helped one clinic cut cancellations from 35% down to 7%.

You’ll also gain access to a full suite of ready-to-use tools — KPI dashboards, call scripts, patient handouts, and a 90-day implementation calendar.

And for this week only, you can join as a Founding Member for under $100 AUD.

That’s less than the cost of one missed session — for training that could recover tens of thousands in annual revenue.

🎁 Bonus Expert Presentations:

Vance Morris ( former Disney Executive) — “"7 Keys to Profitable Service Recovery – How to Repair the Relationship When Things Go Wrong"

Celia Champion — “How Mental Money Baggage Increases Cancellations”

Jade Scott — “How to Incentivize Your Admin Team to Reduce Cancellations”

Dr Kieran Richardson — “How to Improve Communication and Reduce Drop-Outs Using Treatment Planning”

Each of these adds a layer of depth that transforms your retention culture from reactive to proactive.

This is your chance to make sure you’re not losing patients — or profits — to quiet drop-out.

If you want more details about the program and the launch offer - just message us.

26/10/2025

I rarely post replays of our presentations , however, last Friday's event was a little different.

With many health businesses struggling to cover wages and manage rising costs - the information Dr Andrew Arnold and I shared in last week's special executive briefing - is just too valuable NOT to make available as a replay.

So, I have made the replay available online until Midnight Monday, October 26th - Sydney Time

"The Drop Out Solution - Why 60% of Patients Leave After 3 Visits or Less – and How to Stop It Happening in Your Practice "

After which, the replay is no longer available.

Send us a message and we will get you the link.

21/10/2025

Just a quick reminder — this Friday morning at 9am Sydney Time, we’re live with this free executive briefing for health business owners and their teams titled:

"The Drop Out Solution - Why 60% of Patients Leave After 3 Visits or Less – and How to Stop It Happening in Your Practice"

You’ll walk away with:

✅ The 7 Drop Out Triggers (and how to eliminate them fast).
✅ Proven front desk scripts that reduce cancellations by 30%.
✅ Communication strategies that make care plans “sticky.”
✅ The exact systems used by top clinics to keep patients engaged start-to-finish.

If you haven’t registered , send us a message or email asap.

19/10/2025

Let’s do the math:

Average plan of care = 8 visits.

Average visit consult fee $90 (I hope you are charging for than this - buts let's leave it at $90 for now)

Patient revenue per 8 visit episode = $720

If just 2 patients drop out early each week, you’re losing anywhere from $37,000–$75,000 a year — depending on when they quit.

And that’s just the direct loss.

Add the lifetime referral value, and cost of this patient not returning in the future for another issue - and it can double or triple.

The real kicker?

Most owners blame “seasonal slowdowns” or “marketing.”

But the real problem is patients not finishing what they started.

We’ll share more about the impact of patient drop-off , and what to do about it, in this week's FREE live executive briefing:

"The Drop Out Solution - Why 60% of Patients Leave After 3 Visits or Less – and How to Stop It Happening in Your Practice"

📅 Friday October 24th, 9am Sydney time

In this eye-opening session, you’ll discover how to:

✅ Track retention as a KPI on your weekly dashboard.
✅ Set up accountability loops with therapists and admin.
✅ Use a 90-Day Implementation Calendar to lock in results.

If you have not yet registered, send us a message or email and we will get you the details.

17/10/2025

New Profit Club Academy Session

"How to Use LinkedIn to Grow Your Practice and NOT Have Your Website Look Like it Was Created by a Work Experience Kid"

I just had the pleasure of interviewing leading health business expert, website creator and marketing guru, Michael Clark for this month's Profit Club Academy session.

Michael shared in great details, how allied health businesses can seriously level up their marketing—especially on LinkedIn and with their websites -if they do it the right way.

The landscape is changing fast: gone are the days when Google Ads and Facebook were the golden tickets for building your client base.

Now, it’s all about building authentic relationships, showcasing what makes your team special, and communicating your value clearly (no more jargon-filled websites!).

Here are my top 3 takeaways from this session with Michael, for any clinic owner or director looking to grow:

Deep Niche > Broad Appeal:

Don’t try to be everything to everyone. Instead, focus on what you do exceptionally well, highlight your team’s unique expertise, and OWN your niche on LinkedIn and your website.

Real Connections Win: LinkedIn isn’t just for broadcasting—it’s a connection machine. Build genuine relationships with referrers, local professionals, and even industry leaders. Comment, message, offer value—and watch the referrals flow.

Speak Human, Not “Healthcare”: Cut the fancy speak and jargon on your website. Patients (and their parents) want to know how you’ll improve their lives, not just your list of services. Use plain English, real photos, and show the journey clearly.

If you’re ready to ditch the look of a “work experience kid” website and get serious about authentic, sustainable growth, this is your playbook.

Current Profit Club members and Practiceology™ VIP Members - can find this session in the Profit Club Academy of your members area or VIP Dashboard - it is the featured session this month.

If you are not yet a member but want to get access to this presentation try the "Practiceology Silver VIP Membership" where you get access to all of our team training programs, scripts and templates - including Profit Club , AI Blackbelt, Ultimate Recruitment, Sell Without Selling, AI Gamechanger.

If you want the details just send us a message or email.

14/10/2025

Here’s one of the biggest discoveries from the "Drop Out Solution Program" - which we are launching later this month as part of "Drop Out Prevention Month" at Practiceology™.

Patients don’t drop out because of pain — they drop out because of disconnection.

Most therapists rush to fix rather than connect.

Yet, it’s the emotional connection that determines whether a patient commits to care.

Try this Drop Out Prevention Tip - which I have been sharing with our private VIP clients for the past decade.....

Before jumping into assessment, ask:

“Why is it important to get this problem fixed NOW?”

You’ll uncover deeper motivation — like:

“I want to run with my kids again"

"I am worried I will get fired and wont be able to provide for my family"

"My dad died in a nursing home with no dignity and I don't want my children to go through the same thing as I get older"

In the Practiceology™ world - this is called:

"The Significant Emotional Event" (S.E.E)

Once you know the S.E.E. - reflect it back during care:

“Let’s make sure we get you back to running with your kids by Christmas.”

"Let's work together to make sure you kids never have to go through what you went through"

These simple phrases keeps patients focused on their goal — not your process.

Your scripts can make or break your retention - so get them right.

We’ll share dozens of “Golden Phrases” like these in the upcoming FREE live executive briefing:

"The Drop Out Solution - Why 60% of Patients Leave After 3 Visits or Less – and How to Stop It Happening in Your Practice"

📅 Friday October 24th, 9am Sydney time

In this eye-opening session, you’ll discover:

✅ The 5 “Drop Out Red Flags” that appear weeks before a patient quits.
✅ How to track your Drop Out Rate (and what % means you’re in trouble).
✅ The 3 “Clinic Moments” that decide if a new patient stays or goes.
✅ How to transform a one-off visit into a full, committed care plan.

If you want more information on this event and how to register - just send us a message or an email.

12/10/2025

We’ve officially declared October - “Drop Out Prevention Month” at Practiceology™.

Why?

Because nothing drains your clinic’s profit faster than when patients vanish before completing care.

It’s the silent epidemic of allied health where:

# 6 in 10 new patients never finish their recommended plan.

# Most owners don’t even notice until revenue flatlines.

And it’s not because of pain, price, or scheduling.

It’s because of gaps in systems and communication.

So this October, we’re doing something about it.

👉 Join me and health business expert Andrew Arnold for a free live executive briefing:

"The Drop Out Solution - Why 60% of Patients Leave After 3 Visits or Less – and How to Stop It Happening in Your Practice"

📅 Friday October 24th, 9am Sydney time

In this eye-opening session, you’ll discover:

✅ The 5 “Drop Out Red Flags” that appear weeks before a patient quits.
✅ How to track your Drop Out Rate (and what % means you’re in trouble).
✅ The 3 “Clinic Moments” that decide if a new patient stays or goes.
✅ How to transform a one-off visit into a full, committed care plan.

Send us a message if you want the details on how to claim your free seat.

Paul G Wright

07/11/2025

04/11/2025

02/11/2025

31/10/2025

28/10/2025

28/10/2025

26/10/2025

21/10/2025

19/10/2025

17/10/2025

14/10/2025

12/10/2025

Address

Website

Alerts

Shortcuts

Share

Category