Summit Digital Systems

Summit Digital Systems We work with small businesses in the health and wellness industry to systematise and scale. Our key

Do you struggle with sales? Here are a few quick tips to help help you cross the 30% benchmark:1️⃣ Listen up! πŸ‘‚ During y...
15/04/2023

Do you struggle with sales? Here are a few quick tips to help help you cross the 30% benchmark:

1️⃣ Listen up! πŸ‘‚ During your initial call, focus on understanding your prospect's goals, pain points, and apprehensions. Give them the floor and truly listen - this will help you tailor your pitch to address their specific needs.

2️⃣ Discover their "why." πŸ’­ Going beyond surface-level goals can help you forge deeper connections with prospects. Uncover the underlying motivations driving their fitness journey. Sometimes - this insight will enhance your ability to resonate with them and boost your conversion rate.

3️⃣ Showcase relatable success stories. πŸ† Highlight existing members with similar backgrounds or goals as your prospect. Share their inspiring testimonials to demonstrate how your group fitness program has transformed lives - this will create a powerful sense of relatability and credibility.

4️⃣ Emphasize outcomes over features. 🎯 Focus on explaining how your program can help prospects reach their goals rather than just talking about your shiny equipment.. This will make your offering more appealing and relevant to their individual needs.

5️⃣ Take payment over the phone. πŸ’³ Ensure that a prospect's commitment is genuine by processing their payment during the call. This confirms their interest and secures their spot in your program. β€œI’ll do it later” often ends up in a no!

6️⃣ Welcome "no" as an option. ❌ Give your prospects the space to say no. This demonstrates respect for their decision-making process and creates a pressure-free environment that can ultimately lead to more genuine commitments.

With these strategies in mind, you'll be well on your way to hitting that 30% sales conversion benchmark! 🎯 Happy selling! πŸš€

Do you know your numbers? Understanding your key metrics is crucial for diagnosing your gym's performance and scaling wi...
15/04/2023

Do you know your numbers? Understanding your key metrics is crucial for diagnosing your gym's performance and scaling with confidence.

Here's a quick overview of important numbers to track:

1️⃣ Cost per Lead (CPL): πŸ’° This measures the amount spent to acquire a lead through paid advertising (e.g., Facebook Ads). Aim for a CPL under $30, depending on your area's population density.

2️⃣ Sales Conversion: πŸ“ˆ This indicates the percentage of leads converted into low barrier entry offers (LBEs). With proper systems, many gyms can achieve a 30% conversion rate or higher.

3️⃣ Rollover Conversion: πŸ”„ This represents the percentage of LBE clients who continue with a full-paying contracted membership. A reflection of your program and follow-up strategies, aim for a 70% conversion rate.

4️⃣ Churn: ❌ Keep member cancellations under control by aiming for a churn rate below 5%. This indicates that your program delivers great results and fosters a strong community.

Not Another Digital Agency!At Summit Digital we help your small business grow by improving systems in 5 key business pil...
25/08/2020

Not Another Digital Agency!

At Summit Digital we help your small business grow by improving systems in 5 key business pillars.

1) Know Your Numbers
2) Generate Leads
3) Make Sales
4) Rollover Members
5) Reduce Churn

If you don't have all 5 systems firing your business can never grow and scale. Send us a message to find out how we can help you

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20-40 Meagher Street
Sydney, NSW
2008

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