Blocksolfi - Blockchain Consulting, Sydney (2026)

22/12/2022

Top 3 Creator Economy Trends

1. YouTube Quizzes

Under the “community” tab feature on all YouTube channels, there is now an option for Creators to include a Quiz post for their subscribers. This feature will enhance communication and interaction between the creator and the viewer, indicating YouTube’s effort to increase engagement on its platform.

This is similar to the Instagram Poll option on Instagram Stories or the poll feature on Twitter.

2. An Update on Twitter

Twitter has begun an influx of changes to its platform. The latest one: a twitter “for you” page, full of content from creators that users do not follow. This copies TikTok’s For You page, automatically showing a curated feed of unfamiliar posts when the app is opened, as opposed to content from creators they already follow.

Twitter is attempting to broaden viewed content based on tweets that may peak a particular user interest. Ultimately, it’s all based on exposure through mutual followers and patterns of content that the algorithm uses to expand the content for consumption.

3. Mental Health on TikTok

Mental health social media content has transformed from the initially vulnerable conversation surrounding stigmatized issues of anxiety and depression to a fashionable move of authenticity. The mental health niche on YouTube is increasing in popularity, and people are questioning its legitimacy.

TikTok users are searching for mental health advice on the app, but studies say “83.7% of mental health advice on TikTok is misleading, while 14.2% of videos include content that could be potentially damaging”. Despite the efforts towards normalizing therapy and medication for mental health needs, there are risks involved.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Full-Stack Blockchain Marketing & Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

14/12/2022

Top ICO & Crypto Marketing Tactics (Part 3)

1. Email Marketing

This is a form of direct marketing. Depending on the quality of email campaigns, it can help produce amazing results. This is a really good strategy to spread the information about your new coin. However, you need to build an email list first and include only those who might be interested in your product. Then, you can hire an email marketing service or software to get started.

2. Affiliate Marketing

This type of marketing is where other people or businesses, called affiliates, send traffic or visitors to your website/blog in exchange for a commission. First, you need to start an affiliate campaign on your cryptocurrency website. The idea is that these professional affiliates may know more people and have better networks than you do and can help you generate more traffic to your site.

3. Reputation Management

The main task of an online reputation management company is not just to build and maintain a positive reputation for the target company but also they are responsible for removing any negative publicity. While you are in the process of developing a new crypto coin, your competitors may have been planning to destroy your brand reputation in any way possible.

4. Push Notification

Push notifications are actually a way to send messages that can be sent straight to the user’s mobile device. It can be shown on a lock screen or maybe in the top section of a mobile device. Therefore, an app publisher can only send a push notification if the user has the app installed. For the process, if you have allowed push notifications, then, they can be sent through the app publisher at any time.

5. Influence Marketing

Influencer marketing is the other top-centric strategy that has been applied in cryptocurrency marketing. This marketing includes individuals in the blockchain community of crypto lovers, who have the capacity and the value of cryptocurrencies & projects via their thoughts.

Here, influencers in the cryptocurrency sphere, similar to those in any other web community, utilizes various social media platforms like Instagram, Twitter, and YouTube in order to stir the material that pointed to crypto projects along with the web subculture that has jumped up across.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Full-Stack Blockchain Marketing & Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

12/12/2022

Top 5 Tips for Creating Successful Video Content Before Production (Part 2)

1. Prioritize Your Best 8 Seconds

Today's attention span is only eight seconds due to fading texts and ADHD brought on by smartphones. That means if they lose interest, the majority of viewers will click away from your video in the time it takes to drink a cup of coffee.

Fortunately, this isn't necessarily a terrible thing for all scriptwriters and video producers. An effective and appropriate amount of time to grab the viewer's attention and explain what to expect from the rest of the video is the opening eight seconds of a video.

2. Prioritize Your Best 8 Seconds

Today's attention span is only eight seconds due to fading texts and ADHD brought on by smartphones. That means if they lose interest, the majority of viewers will click away from your video in the time it takes to drink a cup of coffee.

Fortunately, this isn't necessarily a terrible thing for all scriptwriters and video producers. An effective and appropriate amount of time to grab the viewer's attention and explain what to expect from the rest of the video is the opening eight seconds of a video.

3. Create a Personal Bond

Being open and genuine is the final rule for crafting a successful video script.

Thought leadership should be the ultimate objective of content marketing, and video marketing is a very effective type of it. In other words, you want your audience to regard you as an authority and have faith in your brand when it comes to everything, not just your own goods and services.

4. Using a storyboard, visualize your shoot

A storyboard is a crucial pre-production tool for visualizing the shoot, much like a video script is for writing a script for a video. Why? Because the storyboard confirms that it is possible to translate the visions in your imagination onto paper.

It can also assist in addressing issues like: Where does the light come from? What prerequisites must the setting meet for the production to succeed? Is there a certain place in mind? What equipment will each shot need to look and feel the way the screenplay intended it to?

5. Make sure to create a shot list.

In the same way that a storyboard breaks out a video scene by scene, a shot list breaks down each scene shot by shot. Shot lists serve as the ideal pre-production planner since they contain detailed information, such as camera placement and lighting direction.

Make sure to include this on your list of pre-production tasks (after crafting your storyboard). You'll save a ton of time during production if you cover these two topics with the assistance of your producer and videographer.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Blockchain Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

09/12/2022

Top 5 Tips for Creating Successful Video Content Before Production (Part 1)

1. Determine Your Audience

Building buyer personas, which are merely thorough descriptions of your potential consumers written as though they were real people, is a crucial step in the lengthy process of defining an audience.

You may make a video that is considerably more targeted and powerful by focusing on a single buyer persona rather than a broad audience. The explanation is straightforward: It's easier to tell a real-life, sympathetic story when you write with one particular character in mind.

2. Make Your Point Very Clear

Knowing your audience and selecting a target market are crucial, but so is being able to communicate your message clearly. Don't try to fit everything into a single animated explainer film, in other words.

Don't attempt to introduce a case study, sell your products, and describe what your organization does all in the same video. In the long run, a customized film with a clear message and objective will be far more successful.

3. Establish a Sensible Budget

Set your budget after determining your target market and your messaging. Inadvertently exceeding budget is easy to do if pre-production financial charges aren't calculated. Additionally, being unclear makes it impossible to control expectations.

Some aspects of making a video are more expensive than others, which could cause you to overpromise and fall short of your goals. This is especially true if you want to go above and above by adding voice-overs or third-party interviews to your video material.

4. Write and edit your script. Then revise it once more.

The written video screenplay is a crucial but frequently underappreciated component of pre-production.

Despite what many people think, not just anyone can write a script. Frequently, a team member will quickly write a screenplay and believe it is ready for ex*****on without going through numerous iterations of revision and criticism. It's crucial to solicit feedback from other team members who speak with clients one-on-one from your marketing department.

5. Create the branding elements for your video.

A more sophisticated, understated type of commercial video has almost completely replaced conventional, obnoxious TV infomercials and overt invitations to action.

But that doesn't mean that there shouldn't be any opportunity for cordial reminders of who you are. Greetings and closings are crucial components of video pre-production advice since they can persuade your audience to achieve the objective you're aiming for while quietly marketing your company.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Blockchain Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

07/12/2022

Top ICO & Crypto Marketing Tactics (Part 2)

1. Bitcoin Communities

Including the official bitcoin community, there are several other communities where you can further promote your new coin offering.

Firstly, you need to find the relevant community websites and join them. Before you start talking about your own currency, you first need to build trust by participating in ongoing discussions.

Then, you can officially introduce your coin, its history, benefits, future, and other details to the community users. If they are interested, they will ask questions to which you can provide answers accordingly.

2. Paid Promotion

For those, who are not much familiar with a lot of online marketing tactics, the best alternative is to hire paid marketing services. These services are provided by Google, Facebook, Twitter, YouTube, and several other online platforms.

This basically involves displaying advertisements, videos, banners, etc, about your coin on already established sites with the aim to gain traffic from them. An online marketing company can help you set up a paid promotion campaign for your crypto coin.

3. Reddit

Cryptocurrency trading strategy Reddit. Reddit is a social news and content-sharing website where new content, including text, images, and links is shared by users. You can join the website and start sharing news and updates about your own coin on specific communities called subreddits.

Or you can also many other subreddit too. But before that, you should try to involve in the ongoing discussions to gain some user trust (Karma).

4. Display Campaigns

A display campaign is a form of paid advertising where you promote your own products/services on other popular sites in the same niche through a number of different display items such as images, video, audio, flash, and text.

Many cryptocurrency startups are effectively using this technique to market their new coins to a number of interested users on relevant websites.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

—
Blocksolfi - Full-Stack Blockchain Marketing & Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

05/12/2022

Four Changes You Needs to Make to Get Ready for the Holidays

1. Consumer Spending Will Be Affected by Inflation

This implies that your Christmas season sales results may not be as reliable this year. You must be ready for the potential effects of inflation on your sales and even on your typical customer. Based on your pricing point, you might draw a different kind of customer as people reevaluate their holiday spending plans.

Price increases might be able to compensate for a decline in demand. On the other hand, giving discounts might encourage more customers to make purchases. The ability to experiment with price now can help you achieve success as the year comes to a close. You can manage your company more efficiently during the holiday season and beyond by automating operations.

2. A Significant Amount of Buying Decisions Will Be Influenced by Social Media

One of the biggest mistakes you may do is to cut back on your marketing because you expect this holiday to bring in fewer sales. If you cut back, buyers won't even think about you as an alternative while your rivals will continue to advertise.

Creating a social media calendar and using it to push a strategic holiday marketing is a more economical approach to use social media. Make sure your current network is aware of the fantastic offers you're providing, and with each article, point them toward lead magnets or purchase sites.

3. Relying on marketing automation due to labor shortages

As noted before, you can decide to hire fewer seasonal employees this year. Currently, that might be an option, or it might just be challenging to find trustworthy employees. Even though there are more open positions now than there were before The Great Resignation, unemployment has increased.

While you're busy preparing for in-person customers or performing other holiday sales-related tasks, you can use your marketing automation tool to send out your holiday campaigns to prospects, which can increase conversions and sales.

4. Delivery May Take Time, Yet Again

Delivery and shipping times may be prolonged as a result of staffing shortages, which affect practically every industry nationally. In addition, the epidemic has caused an exponential rise in online shopping, and the holiday season will only see this trend accelerate. People are usually able to be somewhat flexible with turnaround times when making purchases online, but this flexibility is completely lost when purchasing gifts for the holidays. If you work in the eCommerce sector, be sure to be ready for extended shipment periods; else, you risk having some unhappy consumers.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Blockchain Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

02/12/2022

Top 5 B2B Marketing Channels (Part 2)

1. Influencer Marketing

Influencer marketing is a form of advertising where brands partner with influential individuals in their industry to promote their products or services. One way to use this tactic is to have the influencer create sponsored content, such as blog posts or social media posts. Another option is to arrange for the influencer to appear at events or conferences as a guest speaker, endorsing the brand and sharing their expertise.

2. Direct Mail

Although it may seem old-fashioned in the age of digital marketing, direct mail can still be effective in B2B settings. Consider targeting specific businesses with customized materials that speak directly to their needs and pain points. Demonstrating knowledge about their industry and personalizing the message can help catch the attention of decision-makers at these companies.

3. Public Relations (PR)

In the business world, Public Relations refers to tactics and strategies used to manage a company or brand’s public image and reputation. Companies often use PR to share announcements about their products or services with potential business partners, clients, and industry media sources.

4. Content Marketing

In B2B marketing, content marketing is crucial in attracting and nurturing leads. Content marketing involves creating valuable content, such as blog posts, videos, infographics, podcasts, and e-books. Content can be distributed through various channels, including social media, email campaigns, and your company’s website. Consistent, high-quality content will bring more traffic to your site and establish long-lasting customer relationships.

5. Referral Marketing

Referral marketing involves leveraging the relationships and experiences of current customers to attract new ones. For referral marketing to be successful, it’s vital for companies to consistently provide excellent service and build strong relationships with clients. Additionally, offering a referral program or incentive can motivate current customers to promote your brand actively.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Full-Stack Blockchain Marketing & Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

01/12/2022

Top ICO & Crypto Marketing Tactics (Part 1)

1. Web Design

The first and probably the most important thing to do before you launch your crypto coin is to develop and manage a website. Find a relevant web design and create an online platform for your potential investors to know everything there is to know about your coin. This is also your chance to convince them why they should consider investing in your currency, the benefits it has, and the potential future of your coin.

2. Direct Messaging

This is just another highly-efficient way to get the word out about your future cryptocurrency. Many people will ignore a marketing email even before they read it, so there go all the efforts you put into creating an engaging email marketing campaign. The better solution is to collect targeted mobile numbers of potential users and send marketing texts directly to them. Mobile messages are more likely to be read and usually receive a great response from interested users. You can hire an SMS marketing company or software for the task.

3. Social Media

An effective social media strategy can help you build an engaged audience around your crypto coin. How to do that? Start by creating dedicated pages for your currency on Facebook, Google Plus, and other social networking sites. Encourage people to join your pages to stay updated with the ongoing news and updates about your coin. Not sure how to do that? Hire the services of a professional social media marketing company to get started.

4. Press Releases (PR)

Use the popular news and PR services to get the word out about your upcoming digital coin. There are a number of online Press Release websites, including some dedicated cryptocurrency PR agencies, that allow users to publish news and updates about new coins. They have a huge number of readers who are always looking for information about new cryptocurrencies in the market. This can help you build a network of interested users and investors.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

—
Blocksolfi - Full-Stack Blockchain Marketing & Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

30/11/2022

15-Point Checklist for Ecommerce SEO for Product Pages (Part 3)

1. Quicken Your Product Page

Your visitors will quickly click the back button if your product page is taking too long to load.

Use a speed test tool, like Google's PageSpeed Insights, to check your product page's current loading speed. Make sure to compress any large photos, second. A high product page speed is frequently hampered by the presence of product photos. Third, take into account utilizing a Content Delivery Network (CDN).

2. Make Product Attributes Pages

Another essential component of SEO for product pages is internal linking. In fact, 42% of SEOs devote the same amount of work to creating internal and external backlinks:

Adding links to product attributes like brand name, model name, and more to your product page is an excellent approach to improve internal linking.

3. Identify and canonize product variants

Having a single product page for all of your product's versions can reduce sales if your product has several variations.

The number of times a term is searched for in relation to each variant is the key to solving this issue. You can choose the primary product variant and canonicalize the other product variants to it if the search demand isn't sufficient to warrant writing unique product content:

On the other hand, you can make a separate product page with its own distinctive content if the keywords connected to a product variant have a high search volume.

4. Several Categories' Product Pages Should Be Canonicalized

You could occasionally have the same product in several categories. Making sure the product is simple to find for both campers and hikers is crucial. But as we already mentioned, this might result in the duplicate content problem.

You can therefore choose one product page to be the main page in this instance and canonicalize the other. This keeps the pages from competing with one another and gives you more control over what appears in the SERPs.

5. Cut down on orphan product pages

Managing your online store's hundreds or thousands of products might be difficult. Additionally, some product pages might find themselves outside of any category and disconnected from all other pages on your e-commerce website.

These pages are referred to as orphans. Orphan pages generally hurt your SEO and can drop you in the search results. Therefore, either ensure that internal links to and from these pages point to them, or remove them entirely.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Blockchain Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

29/11/2022

15-Point Checklist for Ecommerce SEO for Product Pages (Part 2)

1. Create an Effective Product Description

Visitors are convinced to buy from you when you have interesting product descriptions. Additionally, they offer an additional chance to add your desired keywords on the product page.

The most important information about each product should be covered, together with the target market's pain issues and the product's advantages. In addition to describing the item, take into account giving standard details like weight, size, and color.

2. Enhance product images

People cannot touch or test on the things when they shop online. They only have the text and photographs to help them understand the item they are debating purchasing with their hard-earned money.

For the best outcomes in terms of SEO for product pages, you should also optimize your photos. Therefore, you should: Create relevant file names for your image files; Include meaningful alt text in all of your product photos; Reduce the file size of the images by compressing them (you can use ImageOptim for this).

3. Permit Simple Navigation with Breadcrumbs

On a website, breadcrumbs are navigational elements (related to site structure) that can assist users in determining their current location. Your product page and other pages are meaningfully connected by breadcrumbs. Furthermore, the internal links support your SEO efforts.

With such a feature, customers can effortlessly browse further things they might be interested in and immediately comprehend how your business is set up.

4. Add Structured Data Markup

CTR is a ranking component, as we already explained. Your CTR and product page SEO will therefore improve the more you can make your search result stand out. Structured data markup can help with it.

You can add a collection of tags called "structured data markup" (sometimes called "Schema") to the HTML code of your product page. This code snippet aids Google bots in understanding the extra information on your product page and displaying it in search results, improving the appeal of your listings to users.

5. Include a section with FAQs

Question-related searches make up about 8% of all keyword searches. So it makes sense to address frequently asked questions by customers on your product page and to present the answers in the form of questions and answers.

If you are familiar with your target audience, you undoubtedly have some concept of the kinds of inquiries they make. If not, speak with your customer service and sales staff. Additionally, you have the choice to filter the terms that are phrased as questions using the keyword research tools we covered earlier.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Blockchain Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

28/11/2022

15-Point Checklist for Ecommerce SEO for Product Pages (Part 1)

1. Select the Correct Keywords

To get started with keyword research, use tools like: Semrush (premium); Ahrefs (premium) or UberSuggest (free).

Finding appropriate keywords with low difficulty and high search volume is ideal. That might not always be achievable, though, given how fiercely competitive most high-volume, commercial terms are. Using long-tail keywords, which are 3 to 5 word phrases with little competition and niche target audiences rather than broad audiences, should also be a priority. Therefore, be sure to come up with descriptive keyword suggestions to target those potential customers who are aware of their needs and prepared to use their credit cards.

2. Use primary keyword in the product title

Prospects can see your product title as the first and most significant piece in search engine result pages. So, be certain that your product title: Its highly specific and simple to read; contains your important phrases, preferably at the start; has a maximum of 65 characters.

If at all feasible, attempt to include as many search terms as you can in the SEO title tag. These details include the product name, size, color, model number, and brand name.

3. Use the primary keyword(s) in the meta description

The text that appears in the search results immediately below the title is known as a meta description.

The following guidelines should be followed while crafting an effective meta description: Make sure the length is between 70 and 155 characters; include your primary keyword targets; an invitation to action; Your e-commerce platform and any SEO plugins or apps you may have in place will determine the steps to add a meta description to your product page.

4. Put a Descriptive Permalink in place

The permalink is the URL that search engines and potential customers use to comprehend and access the page. It must therefore be simple to read and remember. Create a slug that is a condensed version of your title to keep your permalink brief.

Because it makes the page's content clearer to both visitors and search engines, including your target keywords in the product page's URL is advantageous. Your product page is more likely to appear in relevant search results if you do this.

5. Use Subheadings That Are Meaningful and Full of Keywords

The material on your product page can be organized, divided into manageable chunks, and enhanced with keywords for search engines using subheadings.

The product title should be placed in the H1 tag. Therefore, you should use H2, H3, H4, and so forth to begin organizing the content of your product page.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

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Blocksolfi - Blockchain Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

26/11/2022

Top 5 Cryptocurrency Ad Networks in 2022 (Part 2)

1. CoinAd

CoinAd is a strict crypto ad network only accepting publishers on an invite-only basis. The ad network selects the best crypto websites with at least 100,000 daily page impressions and sends them an invitation they can’t refuse. It doesn’t auction advertising bids. All advertisers are given equal opportunities for their banners to gain exposure throughout the day.

2. Adshares

Adshares is also a different kind of crypto ad network. Instead of working like Google AdSense, it operates as a decentralized platform connecting publishers and advertisers directly, so they can cut deals without any middlemen. Adshares enable advertisers to access programmatic ads across metaverse, games, AR/VR, mobile apps, and websites. For publishers, it allows monetization of any digital space.

3. DOT

DOT is a leading premium crypto ad network in the UK, offering advertisers direct access to more than 150 blockchain and crypto news sites. Advertisers can even access popular crypto podcasts to reach high-quality audiences interested in NFTs, DeFi, DAOs, and other similar blockchain technologies.

4. ADConity

ADConity is a crypto ad network offering competitive ad prices through a CPA, CPM, and CPC model. Ads can be text, images, pop-ups, banners, PR, and more. Advertisers will find setting up campaigns a breeze through their intuitive interface and modifiable features. It focused on sites about blockchain, Ethereum, Bitcoin, GameFi apps, and crypto marketing.

5. Ad Dragon (now Dragon X)

Ad Dragon is the first DeFi and Ethereum-based advertising platform where payments are all made in crypto. They offer peer-to-peer advertising through an online marketplace and use decentralized blockchain technology to power their solutions. They don’t use data harvesting and mass surveillance but instead, give publishers and advertisers the freedom to create their perfect advertising scenario.

Let’s stay in touch with us to get a free consultant and a customized plan for your potential projects!

—
Blocksolfi - Full-Stack Blockchain Marketing & Consulting

Email: [email protected] or DM Telegram https://t.me/blocksolfi_io

Blocksolfi - Blockchain Consulting

22/12/2022

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