17/10/2024
A cult classic, reimagined. Sub Zero was one of Australia’s first and most popular premixes back in the early ‘90s, pioneering the ready-to-drink trend that is stronger than ever today.
We set about creating a 90’s retro icon with a modern twist, fitting for good times and great nights, reinventing it for a new generation. With a strategy, identity, packaging and brand suite we set the tone and visual aesthetic to connect with today’s audience.
Mixed with 5 x Distilled Vodka, Sub Zero has a familiar classic refreshing zero sugar cola flavour with a spirited kick. Big shout out to the team, especially for some great ads coming out...