Leadership Empowerment Pty Ltd

13/03/2024

At a strategic level, to stop the debate: They could list on the public stock exchange - and allow non-Chinese (including American) investors to become part-owners in the business... Guaranteeing scrutiny with transparency from corporate law compliance. If the objection is Chinese ownership, make it global ownership!

15/04/2023

Challenge your thinking about brand awareness vs brand equity...

Is there a valuable lesson from the Pages that demonstrates the long-term consequences of questionable executive strategic management? Is it bewildering that the incumbent executive management of Australia (who bought in 2021) hasn't grasped the difference between brand awar

15/04/2023

Is there a valuable lesson from the Pages that demonstrates the long-term consequences of questionable executive strategic management? Is it bewildering that the incumbent executive management of Australia (who bought in 2021) hasn't grasped the difference between brand awar

09/08/2021

Do you know why CMO's only last an average of 2 years? Many chief marketing officers are operational marketing people who have been promoted due to excellence in their performance, years of service, knowledge of their industry and understanding of the operations necessary for their company to fu...

07/07/2021

If you are a leader in corporate governance, an advisor in corporate governance, an expert at corporate governance, or have any other role in corporate governance excellence, please read this article.

Published: July 7, 2021. A Cry for Help with Corporate Governance Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are cos...

27/11/2020

Recently we were asked, "If you were trying to decide whether or not to execute a multi-million dollar advertising campaign, would you rather base your decision on quantitative or qualitative research?"

It is important to understand that Qualitative research is most appropriately used to identify key marketing issues such as market segments, buyer preferences, competition assessment, industry situation, and more)… to identify what should be quantitatively researched…

The qualitative research provides you with a statistically reliable level of confidence on which you can budget and forecast.

Your budgeting and forecasting is used co-dependently to deliver corporate objectives, marketing objectives and determines your strategy, which then determines your operational approach towards:

Marketing communications (Advertising, Sales Promotion, Personal Selling & PR) media, methodology and tactical implementation of your marketing communications investment.
Distribution & Logistics (inc. channel strategy),
Perceptual positioning (coordinated with Pricing, augmented product, price positioning, product offering, (and development),
Pricing strategy,
Internal Marketing (including Employee Engagement and stakeholder alignment)
Design and supervision of exchange processes and systems
Uncontrollable factors (PESTLEED)

Clever companies with PHP30M would probably spend PHP180K asking me for advice! ;-)

26/11/2020

What is internet marketing? Is there a future in internet marketing?
Leigh Cowan
·
September 2, 2019
Bachelor of Commerce in Marketing & Business Strategy, University of New South Wales (Graduated 1987)

Internet Marketing is a poor term, used by people who do not understand the word, “marketing”. It accompanies “Digital Marketing” as another mammoth demonstration misled understanding of “Marketing’.

The internet is simply a medium of communication. We don’t say “TV marketing” or “radio marketing”, nor should we say, Internet Marketing”.

It is REALLY important to understand the meaning of the word, . Marketing is NOT a synonym for advertising and promotion it is a vastly more diverse, complex and developed disciplined than that.

What people usually mean when they use this silly expression, is “Online Marketing COMMUNICATION”… understood by proper professionals and qualified experts as “Promotion” within the 8Ps of Marketing.

02/09/2020

"... and the spear went deeper" Ray Anderson - Interface Carpets https://youtu.be/OUG4JXE6K4A via

What sort of are you?

Ray Anderson is amazing and his sustainability story is a demonstration of true leadership on environmental issues.

23/03/2020

Those leaders who passionately, if not fanatically, impose their mission and vision will do well. (As long as their MEVPIV stands up.)

Are You Planning to Win, or Failing to Plan? If you want to protect and nurture your business, you basically have two choices. You can react nervously, grasping at straws and jumping from one to the next tactics in panic, chasing every idea you can think of or, you can collect your thoughts, reach i

16/03/2020

Changing to working from home might increase, but could interfere with, employee productivity. Here are few things leaders should think about...

If you’re transitioning to a virtual office, opting to have your employees work from home, you need to accept that innovation also demands a change in management emphasis. When you employ, recruit and manage workers who telecommute or operate from remote offices… regardless of the reason, you mu...

13/03/2020

Sun Tzu said, “All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

- Sun Tzu also said, “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise you make before defeat.”

A strategic mission and vision statement is the beginning of finding "infinite game" strategy.

Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has the opportu...

09/03/2020

WHAT IS MARKETING in 99 Words

Marketing is the holistic, integrated management of exchange.
It is often “explained” as the management of the “Marketing Mix”…
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but there is so much more to managing marketing!
The disciplines that marketing “recruits” including a vast array, sometimes described as the “Nexus of Marketing”…
[see image]

These activities and more are best “managed” when a team of marketing people with different skills, training knowledge and abilities, cooperatively works together…
[see image]

However, they need strong and informed, positive and clear leadership and corporate guidance…
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… when all these concepts are embraced, THAT is when you’re REALLY “marketing”!