Bourke's Mystery Shopper

22/10/2022

03/08/2019

A MULTI MILLION DOLLAR QUESTION
IT IS SIMPLY SUGGESTIVE SELLING OR UPSELLING. NO MATTER WHAT INDUSTRY YOU ARE IN, A SIMPLE QUESTION WILL INCREASE YOUR SALES AND UNITS EVERY TIME. THE CUSTOMER IS GOING TO BUY AND BY UTILISING YOUR LOSS LEADER/S YOU WILL GENERATE THAT EXTRA SALE/PROFIT. NO PRESSURE SELL NO HARD SELL, JUST A VERY SIMPLE QUESTION.
https://bourkesmysteryshopper.com.au/

19/06/2019

Bricks an Mortar will always play a critical role in consumer spending. It gives the total shopping experience of touch, smell and actually trying on. With a great advantage of conversation and discussing the features and benefits of a product and or service with the added advantage of returning the product.
The big retailers are not the same as yesteryear unfortunately. The importance of customer service is missing. They preach they do but in reality it is not. The lack of staff per department is atrocious. You may have one staff member looking or care taking two departments with little knowledge of the other.
The key is the right product, the right price and the all important service from the right staff.
Yes online shopping is here to stay, am I a fan -no, but that is my opinion. What I do know is I would rather Christmas shop in bricks and mortar than a computer or m/phone.

28/04/2019

THE CUSTOMER IS ALWAYS RIGHT. LEARN AND PRACTICE THIS

DON'T WIN THE BATTLE AND LOSE THE WAR.

The greatest retail businessmen of all time was Harry Gordon Selfridge the founder and creator of Selfridge's of Oxford St London in 1908.

Mystery Shopping Sydney will help identify what needs fine tuning.

His belief was the Customer is always right. This man was a the most successful retailer and marketer and learned early that the success of his store depended on the customers and their experience within his store.

It was a shopping experience, for some an adventure to see, to feel, to touch to smell and to peruse all that was to offer. He was the first to allow the customer to just look and not have to buy, The other stores would have floor walkers to usher out the waste of timers (bad mistake, but they in time changed too after seeing the difference.)

He was the first to establish the women's fragrance (perfume/makeup) precincts in the front of the store, to entice the customers and welcome the customer.

It was open to all no matter what class or what address one had. The staff were welcoming to all and above all that the customer came first.

Of course the Customer is not always right all the time But the customer is to be treated as though they are. There is no point in winning the battle and lose the war, your pride may be full but your sales brand won't be.. The cost of replacing an item or refunding an item is nothing compared to losing that customer forever or at worst that customer spreading negative reviews to friends and family.

I hear so many retailers complaining that the customer said this or did that, so what, what was the cost to get that customer in to your store to buy in the first place. So what if the customer told a little fib about something, get over it he/she will spend more in the future, just because you looked after them, that's what matters.

So many of the great Hotels today have the same philosophy, if it's not right, fix it, change it make it right for the customer.

Some of the big retailers have lost that message. Staff cuts so the is no staff to ask a question or help you and worst of all arguing with the customer. Yes they keep wining the battle but at what cost.

It's not rocket science, it's like a plant, water it, feed it and it will bloom.

You will reap the benefits ten fold by that simple gesture.

17/04/2019

Mystery Shopper Works for all Customer Focused Industries.
We specialise in Mystery Shopper Audits. We analyze the Service provided in an unbiased manner by utilizing the Secret Shopper.

16/04/2019

Just be nice.

31/03/2019

It can be the little things that matter.

16/01/2019

Mystery Shopper is the window to your Business.