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HSMAI Asia Pacific HSMAI isa 90-year old global hotel association for sales, marketing and revenue management people wo

Where will your next wave of profitable growth come from?As Indonesia’s hospitality landscape continues to evolve, hotel...
14/10/2026

Where will your next wave of profitable growth come from?

As Indonesia’s hospitality landscape continues to evolve, hotel commercial leaders need fresh thinking, stronger collaboration and smarter strategies to stay ahead.

Join us at the HSMAI Hoteliers Commercial Optimisation Summit – Indonesia 2026, where industry leaders and hospitality professionals will come together to explore emerging opportunities, share practical insights and discuss what it takes to drive profitable hotel performance in 2027.

From revenue management and sales to marketing, distribution and AI, discover ideas and strategies to help your hotel prepare for the year ahead.

12 November 2026
Aloft by Marriott Jakarta Kebon Jeruk

FREE for HSMAI Hotelier Members
Non-Member Hoteliers: IDR 275,000

Connect with Indonesia’s hotel commercial community and be part of the conversation shaping the future of hospitality.

Secure your place today!
https://asia.hsmai.org/event/commercial-optimisation-summit-jakarta/

09/10/2026

"Data Fragmentation The Impact On AI Discovery"

The 360° Guest: How AI Gives Hotels a Memory That Pays OffElly Ji from TrustYou explores how AI can help hotels build a ...
07/10/2026

The 360° Guest: How AI Gives Hotels a Memory That Pays Off

Elly Ji from TrustYou explores how AI can help hotels build a more complete understanding of their guests by connecting insights across the guest journey.

From recognising preferences and behaviours to creating more relevant experiences and commercial opportunities, the session looks at how better guest intelligence can turn every interaction into something hotels can learn from — and act on.

07/10/2026

The 360° Guest: How AI Gives Hotels a Memory That Pays Off

Elly Ji from TrustYou explores how AI can help hotels build a more complete understanding of their guests by connecting insights across the guest journey.

From recognising preferences and behaviours to creating more relevant experiences and commercial opportunities, the session looks at how better guest intelligence can turn every interaction into something hotels can learn from — and act on.

Happening now at RMC 2026!Beyond the Last Click: Finding and Creating Incremental Resort DemandWhere are your future gue...
07/10/2026

Happening now at RMC 2026!

Beyond the Last Click: Finding and Creating Incremental Resort Demand

Where are your future guests really spending their time — and which marketing activities are actually influencing them to book?

Mark Shrives takes us beyond traditional attribution and the final click to explore the full guest journey. Using a real-world example, he looks at how different digital touchpoints build awareness and consideration long before a booking appears through a direct channel or OTA.

The focus: understanding what truly creates incremental demand and making smarter decisions about targeting, marketing investment and budget.

Happening now at RMC 2026!Will Guests Find You? AI Search Visibility 2.0: What’s Changed and What Matters NowJosh D.A. f...
07/10/2026

Happening now at RMC 2026!

Will Guests Find You? AI Search Visibility 2.0: What’s Changed and What Matters Now

Josh D.A. from Cendyn explores how AI is changing the way travellers discover, compare and choose resorts.

Being found is no longer enough. Resorts need to make sure AI can accurately understand the complete guest experience — from rooms and transfers to dining, activities and accessibility.

The focus now is on moving beyond visibility to becoming accurately matched, confidently recommended and commercially actionable in an AI-driven search landscape.

10 years of Phuket Hotels Association — and still plenty more to come.Jayne MacDougall, President of the Phuket Hotels A...
07/10/2026

10 years of Phuket Hotels Association — and still plenty more to come.

Jayne MacDougall, President of the Phuket Hotels Association, taking the stage at today’s HSMAI Asia Pacific & Phuket Hotels Association Resort Marketing Conference 2026.

Jayne shared more about the association, its work, and the strength of Phuket’s hotel community — bringing hoteliers together through collaboration, education, destination marketing and sustainability. We’re proud to be working together once again to bring the Resort Marketing Conference to Phuket.

And congratulations to the Phuket Hotels Association on being 10 years young!

Jayne MacDougall, Glen Alexander Grosic, Phuket Hotels Association

How do you turn a hotel restaurant into a dining destination in its own right?That was the focus of “Beyond the Room Key...
07/10/2026

How do you turn a hotel restaurant into a dining destination in its own right?

That was the focus of “Beyond the Room Key: From Hotel Restaurant to Dining Destination” at the in the last session.

The panel explored how resorts can attract diners who aren’t staying at the hotel — from stronger digital identities and hyper-local search to social storytelling, targeted advertising and booking platforms.

The discussion also looked at influencer partnerships, events, day-pass packages and seasonal campaigns as ways to drive incremental F&B revenue and build a restaurant brand that stands on its own.

A great reminder that the commercial opportunity for a resort extends well beyond the room.

Happening now at RMC 2026!Gary Bowerman takes the stage for China: Culture, Technology and Future Travel Trends, explori...
07/10/2026

Happening now at RMC 2026!

Gary Bowerman takes the stage for China: Culture, Technology and Future Travel Trends, exploring how China’s fast-changing travel landscape, technology and AI are shaping traveller expectations across Asia Pacific.

A lovely moment from today’s HSMAI APAC Resort Marketing Conference in Phuket. Pjey Mayandi, General Manager of M Social...
07/10/2026

A lovely moment from today’s HSMAI APAC Resort Marketing Conference in Phuket.

Pjey Mayandi, General Manager of M Social Hotel Phuket, with Khun Prachoom TantiPrasertsuk, President of the Thailand Incentive and Convention Association and Vice President – Sales, Dusit International, and Glen Grosic from HSMAI Asia Pacific.

Khun Prachoom also joined our opening panel, “The Resort Marketing Reset: Where Will the Next Wave of Profitable Demand Come From?”, sharing her perspective on where the opportunities for Phuket and the wider resort sector may come from next.

And a rather perfect backdrop for the photo — one of the beautiful murals here at M Social Hotel Phuket, our host venue for RMC 2026. A big thank you to Pjey and the M Social team for looking after us today, and to Khun Prachoom for being part of the conversation.

Thailand Incentive and Convention Association

Phuket Hotels Association Pjey Mayandi Prachoom Tantiprasertsuk Glen Alexander Grosic

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