Brand Illumination

Brand Illumination Her passion is to work with people at all levels within organisations, inspiring them to deliver on their brand purpose.

At Brand Illumination we believe that the single most important thing organisations can do to protect and develop their brand is to listen: listen to their people and culture, listen to their clients and listen to the murmurs on the streets. Building on ten years experience in senior roles in sales, marketing and franchising, Fiona’s consulting, coaching, presenting and facilitating skills have be

en honed within her own consultancy practice over the past eleven years. Sharing stories, insights and commercial understanding, Fiona encourages others to step up and lead with integrity, wisdom and common sense. Carefully tailoring each assignment to address both the individual’s and the organisation’s goals, Fiona supports the acquisition of skills where they are most needed. Fiona is well recognised for her ability to draw out the best from individuals and teams. Her warm, authentic approach quickly builds rapport and trust, which in turn enables each person to stretch themselves and unlock potential. Having worked with businesses of all sizes, start-ups, government agencies and NGOs, Fiona’s clients include Toyota Australia, Commonwealth Bank, RSPCA, Volvo Car Australia, the NSW Department of Commerce, Uniting Care Burnside and Woods Bagot, Fiona understands the need to integrate strategic direction, marketing savvy with leadership and people development to achieve the commercial objectives of the organisation. Qualifications and background:
Bachelor of Arts (UWA)
Masters of Management (MGSM)
Accredited TLC practitioner
Open Up Communication – accredited to deliver programs
Brand Development Manager Volvo Cars (Australia & Asia)
Marketing Executive & Trainer, Kwik-Kopy Australia

Investing in brand intelligence always reaps rewards: “The capability to listen at scale will define best in class organ...
20/09/2020

Investing in brand intelligence always reaps rewards: “The capability to listen at scale will define best in class organizations. It starts with a cultural shift away from a broadcast mindset to listening. The ultimate objective is for the customer or employee to feel they were heard.” (Rob Pace).

Listening doesn’t have to just be between people. It can be between a brand and its customers, or its employees. Customers and employees are talking, sharing feedback and opinions, and companies are listening intently for opportunities to capitalize on what they learn.

Do you have a Listening gap? In this TED talk Tony Salvador discusses the concept of listening bias and explains the imp...
26/08/2020

Do you have a Listening gap? In this TED talk Tony Salvador discusses the concept of listening bias and explains the importance of listening for things that aren’t said and for things we don’t know.

Listening to both customers and colleagues to gather insights and information is a key ability that successful people possess. Tony Salvador shares some strategies for being a better listener: to lose preconceptions, be vulnerable and open to new ideas, and to not be afraid to hear what we'd rather....

Keep asking questions.
06/07/2020

Keep asking questions.

Quote of the day:... 36 comments on LinkedIn

Knowing why and how your company is different from any other - why it exists and how it creates value - will be the comp...
23/06/2020

Knowing why and how your company is different from any other - why it exists and how it creates value - will be the competitive edge post-Covid.

The organization of the future is taking shape in the moves companies are making now. Here’s what’s changing, and why some companies say they won’t go back

The old adage 'knowledge is power' has never been truer.
17/06/2020

The old adage 'knowledge is power' has never been truer.

Properly understanding the mood, values and drivers influencing internal culture and, by extension, external brand, is vital in a post-Covid world.

This ad shows the power of owning and accepting the things that make us different while also celebrating and loving the ...
09/02/2020

This ad shows the power of owning and accepting the things that make us different while also celebrating and loving the things that we have in common. The brave vulnerability of these Danish participants to share themselves is heart-warming

Find the things that we, as human beings, have in common.

Discover why, in the age of online surveys, gathering customer insights via in-depth conversations and intelligent analy...
06/11/2019

Discover why, in the age of online surveys, gathering customer insights via in-depth conversations and intelligent analysis has never been more important in staying relevant and responsive in a VUCA world.

Discover why, in the age of online surveys, gathering customer insights via in-depth conversations and intelligent analysis has never been more important.

Meaning creates memory - having a growth mindset, the ability to lean in to the unknown and be comfortable with being un...
29/10/2019

Meaning creates memory - having a growth mindset, the ability to lean in to the unknown and be comfortable with being uncomfortable is part of thriving.

Our research makes it clear that leaders have made huge strides in adopting growth mindset. Across 20 of the world's largest organizations, leaders at many levels now regard mistakes and challenges as chances to learn and grow. Unfortunately, there's still a lot leaders tend to get wrong about growt...

  – how you make others feel is as important as what you know
24/10/2019

– how you make others feel is as important as what you know

You need four things to do it.

Linear profit thinking is so yesterday
21/10/2019

Linear profit thinking is so yesterday

For the past 70 years or so, economic and social progress have gone mostly hand in hand. At the same time, the global context has changed dramatically, transformed by the combined forces of globalisation, financialisation and technology.

Interesting - given the focus on “merit” can you imagine a woman with this much   being President or PM?   Both are loud...
16/10/2019

Interesting - given the focus on “merit” can you imagine a woman with this much being President or PM? Both are loudmouthed man-children, whose professional success is a combination of immense privilege, unscrupulous opportunism, and relentless self-promotion

Both are loudmouthed man-children, whose professional success is a combination of immense privilege, unscrupulous opportunism and relentless self-promotion

Address

Sydney, NSW
2060

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61 403391188

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