EvettField Partners

13/05/2026

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent without a functional unsubscribe link, resulting in a penalty exceeding $700,000.

Many of the messages were framed as service updates but included promotional content. That was enough to bring them within the scope of the Spam Act. Once a message has a commercial element, it must include a working unsubscribe option. The classification depends on what the recipient receives, not how the message is labelled internally.

These risks sit inside everyday marketing activity - templates, automated emails, and mixed-purpose communications. When those boundaries aren’t clearly defined, small oversights can scale quickly.

To understand how email design decisions can lead to Spam Act breaches, read the full article by Tony Cordato from Cordato Partners, with Michael Field commentary from EvettField.

Read the full article here: https://ap1.hubs.ly/y0QHjs0

07/05/2026

Recently, Michael attended ICONICA Brisbane, hosted by The Arc Agency.
What stood out was the consistency across the exhibitor base. A broad mix of suppliers, all operating in competitive categories, but presenting with a clear view of how they wanted to be positioned.

From an EvettField perspective, events like this are less about the event itself and more about observation. How manufacturers articulate their value proposition. Where they differentiate. How they engage with specifiers in an environment where specification alone does not guarantee success.

It reinforces a broader point we see across B2B markets. In mature, contested categories, growth is rarely driven by marginal product improvement. It comes from a clearer understanding of market structure, competitive dynamics, and how buying decisions are actually made.

The calibre of people in the room made that observation worthwhile. Conversations were grounded in real projects and real constraints.

Credit to The Arc Agency for delivering an event that brought the right mix of suppliers and decision-makers together.

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15/04/2026

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent without a functional unsubscribe link, resulting in a penalty exceeding $700,000.

Many of the messages were framed as service updates but included promotional content. That was enough to bring them within the scope of the Spam Act. Once a message has a commercial element, it must include a working unsubscribe option. The classification depends on what the recipient receives, not how the message is labelled internally.

These risks sit inside everyday marketing activity: templates, automated emails, and mixed-purpose communications. When those boundaries aren’t clearly defined, small oversights can scale quickly.

To understand how email design decisions can lead to Spam Act breaches, read the full article by Tony Cordato from Cordato Partner, Business Property & Tourism Lawyers with commentary by Michael Field from EvettField Partners https://www.lexology.com/library/detail.aspx?g=69db4b9e-c8e7-43f4-b26f-39f88a8818e2

For more articles, visit https://www.evettfield.com/lexology-articles/

07/03/2026

Today we’re celebrating International Women’s Day and recognising the incredible women of EvettField Partners.

One of the most special things about this team is the genuine friendship that has grown alongside professional collaboration. Through supporting one another, sharing knowledge and celebrating each other’s successes, a culture has formed where everyone feels encouraged to grow and thrive. On Friday, Liz and Keelin took the opportunity to sit down together for lunch, a simple moment that reflects the connection and support shared across the team.

International Women’s Day is a reminder of the importance of empowering and uplifting the women around us, not just today, but every day. EvettField Partners is proud to be part of a team where respect, support and encouragement sit at the centre of everything that happens.

Here’s to continuing to support one another, achieve great things together, and celebrate the strength of women in our community.

19/01/2026

EvettField team visiting our distribution and manufacturing client A&G Stainless Steel in Dandenong, Victoria.

A&G Stainless Steel specialise in stainless steel bar, fittings, flanges, pipe, sheet, and tube for fluid transfer applications including data centres, food and beverage, and water treatment.

EvettField help family owned distribution and manufacturing businesses in Australia and New Zealand to gather market intelligence and execute go-to-market plans, driving revenue, margin and market share.

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19/01/2026

Visiting our regional manufacturing client Otway Pasta Company with a few samples for the return trip, including their gluten free range.

EvettField support family owned and operated manufacturing businesses in Australia and New Zealand to gather market intelligence and execute go-to-market plans that drive revenue, margin and market share.

Liz Fourment

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09/01/2026

Did you know that EvettField is now on TikTok. It’s the early stages of a market experiment to test the viability of TikTok as a channel for mid-size BB manufacturing businesses in Australia New Zealand. We don’t have much content at the moment, and if you’d like to follow our journey. click on the link below. ⬇️

TikTok

21/12/2025

We are test marketing a TikTok account for if you’re keen to follow and finding out what we’re doing there.

TikTok

17/12/2025

Thank you to everyone we partnered with throughout 2025. EvettField’s last work day is 19 December 2025 and operations resume on 5 January 2026.

Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter.

09/12/2025

Thank you to everyone we partnered with throughout 2025. EvettField’s last work day is 19 December 2025 and operations resume on 5 January 2026.

Wishing you a refreshing holiday break filled with time to reset and enjoy moments that matter.