EvettField Partners

EvettField Partners We develop competitive strategy for mid-size Australian B2B businesses. The requirements of business can be extremely diverse.

EvettField Partners is a consulting and advisory firm that works with business owners and leaders to identify those things that if changed, would have the greatest positive impact on their business. We work cooperatively with our clients to develop and implement improvement initiatives that enable increased growth, performance and value. With partners and offices in Melbourne and Sydney, we work w

ith business owners or leaders responsible for the overall performance of their organisation. Our clients typically run businesses that employ between 20 and 200 staff and have a turnover in the range of $5m to $50m per annum. We recognise that the scope of challenges and opportunities in any business may exceed the skills of any fixed group of advisors, irrespective of their credentials and capabilities. Accordingly, we maintain a very fluid and wide-ranging network of experienced and expert professional resources that can be brought to bear on virtually any business problem. This means that our clients get the best resources available, not the best resources that we employ. It also means that because clients’ only pay for the resources they use, we have a nimble, low-overhead structure. We can get things done quickly, have the capacity to punch well above our weight in problem-solving power, and can do it at a fraction of the cost of traditional consulting firms.

18/06/2026

Before you invest in growth, get market clarity.

Many B2B businesses are spending heavily on sales and marketing activity without a clear view of where the real commercial opportunity sits, how they compare to competitors, or whether their Go-To-Market approach is actually positioned to scale.

The EvettField Strategy Sprint is designed to fix that.

Over a focused two-week engagement, we work with business owners and leadership teams of mid-sized manufacturing, construction, and industrial businesses to pressure-test market assumptions, identify commercial gaps, and build a clearer strategic direction for growth.

What’s included:
➡ Review of your current positioning, competitors, sales and marketing activity, and available market data
➡ + 3-Hour Strategy Workshop with your leadership team
➡ Review of market dynamics, customer segments, positioning, competitive advantage, and GTM priorities
➡ A practical “plan-on-a-page” strategy overview and gap analysis
➡ Clear next-step recommendations to support more confident commercial decisions

Who it’s for:
➡ Mid-sized B2B organisations in Australia and New Zealand
➡ Manufacturers, distributors, industrial and technical service businesses
➡ Leadership teams preparing for growth, repositioning, expansion, or increased marketing investment

Why EvettField?
We specialise in B2B strategy, research, and Go-To-Market consulting for industrial and commercial brands across Australia and New Zealand. Our work helps businesses reduce uncertainty, sharpen positioning, and build more reliable revenue growth.

If your business is preparing to invest in growth, expansion, or marketing — start with evidence.

Book a Strategy Sprint consultation ➡
https://sprint.evettfield.com/strategy-sprint-page

02/06/2026

Before you invest in growth, get market clarity.

Many B2B businesses are spending heavily on sales and marketing activity without a clear view of where the real commercial opportunity sits, how they compare to competitors, or whether their Go-To-Market approach is actually positioned to scale.

The EvettField Strategy Sprint is designed to fix that.

Over a focused two-week engagement, we work with business owners and leadership teams of mid-sized manufacturing, construction, and industrial businesses to pressure-test market assumptions, identify commercial gaps, and build a clearer strategic direction for growth.

What’s included:
➡️ Review of your current positioning, competitors, sales and marketing activity, and available market data
➡️ + 3-Hour Strategy Workshop with your leadership team
➡️ Review of market dynamics, customer segments, positioning, competitive advantage, and GTM priorities
➡️ A practical “plan-on-a-page” strategy overview and gap analysis
➡️ Clear next-step recommendations to support more confident commercial decisions

Who it’s for:
➡️ Mid-sized B2B organisations in Australia and New Zealand
➡️ Manufacturers, distributors, industrial and technical service businesses
➡️ Leadership teams preparing for growth, repositioning, expansion, or increased marketing investment

Why EvettField?
We specialise in B2B strategy, research, and Go-To-Market consulting for industrial and commercial brands across Australia and New Zealand. Our work helps businesses reduce uncertainty, sharpen positioning, and build more reliable revenue growth.

If your business is preparing to invest in growth, expansion, or marketing — start with evidence.

Book a Strategy Sprint consultation: https://sprint.evettfield.com/strategy-sprint-page

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent ...
13/05/2026

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent without a functional unsubscribe link, resulting in a penalty exceeding $700,000.

Many of the messages were framed as service updates but included promotional content. That was enough to bring them within the scope of the Spam Act. Once a message has a commercial element, it must include a working unsubscribe option. The classification depends on what the recipient receives, not how the message is labelled internally.

These risks sit inside everyday marketing activity - templates, automated emails, and mixed-purpose communications. When those boundaries aren’t clearly defined, small oversights can scale quickly.

To understand how email design decisions can lead to Spam Act breaches, read the full article by Tony Cordato from Cordato Partners, with Michael Field commentary from EvettField.

Read the full article here: https://ap1.hubs.ly/y0QHjs0

Recently, Michael attended ICONICA Brisbane, hosted by The Arc Agency.What stood out was the consistency across the exhi...
07/05/2026

Recently, Michael attended ICONICA Brisbane, hosted by The Arc Agency.
What stood out was the consistency across the exhibitor base. A broad mix of suppliers, all operating in competitive categories, but presenting with a clear view of how they wanted to be positioned.

From an EvettField perspective, events like this are less about the event itself and more about observation. How manufacturers articulate their value proposition. Where they differentiate. How they engage with specifiers in an environment where specification alone does not guarantee success.

It reinforces a broader point we see across B2B markets. In mature, contested categories, growth is rarely driven by marginal product improvement. It comes from a clearer understanding of market structure, competitive dynamics, and how buying decisions are actually made.

The calibre of people in the room made that observation worthwhile. Conversations were grounded in real projects and real constraints.

Credit to The Arc Agency for delivering an event that brought the right mix of suppliers and decision-makers together.

™ ™

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent ...
15/04/2026

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent without a functional unsubscribe link, resulting in a penalty exceeding $700,000.

Many of the messages were framed as service updates but included promotional content. That was enough to bring them within the scope of the Spam Act. Once a message has a commercial element, it must include a working unsubscribe option. The classification depends on what the recipient receives, not how the message is labelled internally.

These risks sit inside everyday marketing activity: templates, automated emails, and mixed-purpose communications. When those boundaries aren’t clearly defined, small oversights can scale quickly.

To understand how email design decisions can lead to Spam Act breaches, read the full article by Tony Cordato from Cordato Partner, Business Property & Tourism Lawyers with commentary by Michael Field from EvettField Partners https://www.lexology.com/library/detail.aspx?g=69db4b9e-c8e7-43f4-b26f-39f88a8818e2

For more articles, visit https://www.evettfield.com/lexology-articles/

Address

Level 5, 49 York Street
Sydney, NSW
2001

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61292998883

Website

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