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EvettField Partners

Name: EvettField Partners
Address: Level 5, 49 York Street, Sydney, NSW, 2001, AU
Telephone: +61292998883

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EvettField Partners

We develop competitive strategy for mid-size Australian B2B businesses. The requirements of business can be extremely diverse.

EvettField Partners is a consulting and advisory firm that works with business owners and leaders to identify those things that if changed, would have the greatest positive impact on their business. We work cooperatively with our clients to develop and implement improvement initiatives that enable increased growth, performance and value. With partners and offices in Melbourne and Sydney, we work with business owners or leaders responsible for the overall performance of their organisation. Our clients typically run businesses that employ between 20 and 200 staff and have a turnover in the range of $5m to $50m per annum. We recognise that the scope of challenges and opportunities in any business may exceed the skills of any fixed group of advisors, irrespective of their credentials and capabilities. Accordingly, we maintain a very fluid and wide-ranging network of experienced and expert professional resources that can be brought to bear on virtually any business problem. This means that our clients get the best resources available, not the best resources that we employ. It also means that because clients’ only pay for the resources they use, we have a nimble, low-overhead structure. We can get things done quickly, have the capacity to punch well above our weight in problem-solving power, and can do it at a fraction of the cost of traditional consulting firms.

19/09/2026

EvettField are proud to sponsor Stefano Brusato in the upcoming APL National Powerlifting Championships in Melbourne. Wishing you a powerful lift and a win on the day! 🏆

18/08/2026

At this year’s Macquarie Business School Dean’s Excellence Awards, the theme of curious leadership felt especially relevant to marketing.

Curiosity is useful only when it improves the work. For marketers, that means staying with the evidence long enough to understand customer behaviour, notice market shifts, and revise an assumption when the facts ask for it.

This matters because Marketing Insights and Analytics are directly tied to how businesses understand customers, assess markets, and make growth decisions. In B2B environments, where buying processes are often long and influenced by multiple stakeholders, the ability to work carefully with evidence is a practical commercial advantage.

EvettField was pleased to support that standard through the EvettField Prize for Marketing Insights and Analytics.

Congratulations to Chi Hao Huynh, recipient of the 2025 award.

11/08/2026

A business can know its product well and still misread the market.

That is one reason marketing insights and analytics matter. It gives marketers a more disciplined way to understand customers, interpret competitor movement, and recognise when internal confidence has moved ahead of external evidence.

In B2B markets, this discipline becomes even more important because buying decisions are slow, complex, and shaped by people who may never appear as the main contact in a CRM.

EvettField supported the Macquarie Business School Prize for Marketing Insights and Analytics because this is the kind of capability businesses need more of: careful interpretation, commercial judgement, and the ability to turn evidence into better growth choices.

Congratulations to Chi Hao Huynh and to the students recognised through the Dean’s Excellence Awards.

04/08/2026

Marketing starts well before the campaign appears.

By the time a message is written or a media plan is agreed, the most important work should already be underway: understanding the customer, reading the market, and separating what a business hopes is true from what the evidence can support.

That is why EvettField sponsored the Macquarie Business School Prize for Marketing Insights and Analytics.

Congratulations to Chi Hao (Richard) Huynh, recipient of the 2025 EvettField Prize for Marketing Insights and Analytics.

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27/07/2026

Coffee and tea are the fuel behind countless ideas, conversations, and problem-solving sessions on worksites across Australia and New Zealand.

At EvettField, we’ve spent years working alongside family-owned businesses in agriculture, construction, manufacturing and mining, and we’ve learnt that some of the best thinking happens over a simple cuppa.

That’s why we’ve created a small range of industry mugs for the people who keep these industries moving.

If you’d like one for your break room, postage is on us anywhere in Australia.
If you could design a mug for any industry, what would it say?

Shop here ➡ https://www.evettfield.com/shop/

25/06/2026

Growth investment needs evidence.

The EvettField Partners Strategy Sprint helps B2B leadership teams get clearer on where the real commercial opportunity sits before investing further in sales and marketing activity.

Built for mid-sized manufacturing, construction, and industrial businesses across Australia and New Zealand, the Sprint helps identify market gaps, sharpen positioning, and pressure-test Go-To-Market strategy.

Includes:
✅ Market and competitor review
✅ + 3-hour leadership workshop
✅ GTM and positioning analysis
✅ Plan-on-a-page strategy summary
✅ Practical recommendations for growth

If your business is preparing for growth, expansion, or increased marketing investment, start with clarity first.

Learn more ➡
https://sprint.evettfield.com/strategy-sprint-page

18/06/2026

Before you invest in growth, get market clarity.

Many B2B businesses are spending heavily on sales and marketing activity without a clear view of where the real commercial opportunity sits, how they compare to competitors, or whether their Go-To-Market approach is actually positioned to scale.

The EvettField Strategy Sprint is designed to fix that.

Over a focused two-week engagement, we work with business owners and leadership teams of mid-sized manufacturing, construction, and industrial businesses to pressure-test market assumptions, identify commercial gaps, and build a clearer strategic direction for growth.

What’s included:
➡ Review of your current positioning, competitors, sales and marketing activity, and available market data
➡ + 3-Hour Strategy Workshop with your leadership team
➡ Review of market dynamics, customer segments, positioning, competitive advantage, and GTM priorities
➡ A practical “plan-on-a-page” strategy overview and gap analysis
➡ Clear next-step recommendations to support more confident commercial decisions

Who it’s for:
➡ Mid-sized B2B organisations in Australia and New Zealand
➡ Manufacturers, distributors, industrial and technical service businesses
➡ Leadership teams preparing for growth, repositioning, expansion, or increased marketing investment

Why EvettField?
We specialise in B2B strategy, research, and Go-To-Market consulting for industrial and commercial brands across Australia and New Zealand. Our work helps businesses reduce uncertainty, sharpen positioning, and build more reliable revenue growth.

If your business is preparing to invest in growth, expansion, or marketing — start with evidence.

Book a Strategy Sprint consultation ➡
https://sprint.evettfield.com/strategy-sprint-page

02/06/2026

Before you invest in growth, get market clarity.

Many B2B businesses are spending heavily on sales and marketing activity without a clear view of where the real commercial opportunity sits, how they compare to competitors, or whether their Go-To-Market approach is actually positioned to scale.

The EvettField Strategy Sprint is designed to fix that.

Over a focused two-week engagement, we work with business owners and leadership teams of mid-sized manufacturing, construction, and industrial businesses to pressure-test market assumptions, identify commercial gaps, and build a clearer strategic direction for growth.

What’s included:
➡️ Review of your current positioning, competitors, sales and marketing activity, and available market data
➡️ + 3-Hour Strategy Workshop with your leadership team
➡️ Review of market dynamics, customer segments, positioning, competitive advantage, and GTM priorities
➡️ A practical “plan-on-a-page” strategy overview and gap analysis
➡️ Clear next-step recommendations to support more confident commercial decisions

Who it’s for:
➡️ Mid-sized B2B organisations in Australia and New Zealand
➡️ Manufacturers, distributors, industrial and technical service businesses
➡️ Leadership teams preparing for growth, repositioning, expansion, or increased marketing investment

Why EvettField?
We specialise in B2B strategy, research, and Go-To-Market consulting for industrial and commercial brands across Australia and New Zealand. Our work helps businesses reduce uncertainty, sharpen positioning, and build more reliable revenue growth.

If your business is preparing to invest in growth, expansion, or marketing — start with evidence.

Book a Strategy Sprint consultation: https://sprint.evettfield.com/strategy-sprint-page

13/05/2026

Spam compliance often slips into the background until it becomes a problem. In this case, over 370,000 emails were sent without a functional unsubscribe link, resulting in a penalty exceeding $700,000.

Many of the messages were framed as service updates but included promotional content. That was enough to bring them within the scope of the Spam Act. Once a message has a commercial element, it must include a working unsubscribe option. The classification depends on what the recipient receives, not how the message is labelled internally.

These risks sit inside everyday marketing activity - templates, automated emails, and mixed-purpose communications. When those boundaries aren’t clearly defined, small oversights can scale quickly.

To understand how email design decisions can lead to Spam Act breaches, read the full article by Tony Cordato from Cordato Partners, with Michael Field commentary from EvettField.

Read the full article here: https://ap1.hubs.ly/y0QHjs0

07/05/2026

Recently, Michael attended ICONICA Brisbane, hosted by The Arc Agency.
What stood out was the consistency across the exhibitor base. A broad mix of suppliers, all operating in competitive categories, but presenting with a clear view of how they wanted to be positioned.

From an EvettField perspective, events like this are less about the event itself and more about observation. How manufacturers articulate their value proposition. Where they differentiate. How they engage with specifiers in an environment where specification alone does not guarantee success.

It reinforces a broader point we see across B2B markets. In mature, contested categories, growth is rarely driven by marginal product improvement. It comes from a clearer understanding of market structure, competitive dynamics, and how buying decisions are actually made.

The calibre of people in the room made that observation worthwhile. Conversations were grounded in real projects and real constraints.

Credit to The Arc Agency for delivering an event that brought the right mix of suppliers and decision-makers together.

™ ™

Address

Level 5, 49 York Street
Sydney, NSW
2001

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61292998883

Website

http://www.evettfield.com/

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