Merkle ANZ

16/02/2024

We are thrilled to join Salesforce at as a platinum sponsor to discover new ways to transform our customer relationships. Looking forward to exploring cutting-edge technologies and powering our businesses for the future!

Come visit our booth and see you there!

19/01/2024

Exciting news! We are to have been recognised as a leader in experience by IDC MarketScapes and Everest Group. An awesome achievement getting to this place, driven by a team of rockstar Merkonauts worldwide. Read more about this achievement in the article: https://www.merkle.com/en/merkle-now/ebooks/merkle-named-a-leader-in-four-evaluative-reports.html

06/12/2023

AI in marketing: Exploring the power of journeyless strategies! Dive into how AI fits into your tech stack and reshapes marketing approaches in this insightful read 🤖

Wondering where AI fits in your tech stack? Read this post to find out.

04/12/2023

Unlocking new frontiers in data analytics with AI! Explore insights on how to scale and enhance data strategies effectively.

Giridhar Valmati of Merkle discusses how AI revolutionizes analytics, boosting efficiency and accuracy. Discover more insights.

30/11/2023

🎙️ The newest episode of our podcast, 'The Future of Analytics', is out entitled 'Navigating the Cookie-less Future'!🎙️
Hosted by Merkle's Director of Data Analytics, Thomas Galluzzo, this episode features the expertise of Brendan Dowling, Head of Product at dentsu, and Griffin Becker, Head of Digital Operations at dentsu, as they discuss the challenges and opportunities of a cookie-less world.

Listen to Navigating the Cookie-less Future from The Future of Analytics. Dive into the future of online privacy and marketing with your host, Thomas Galluzzo, on "The Future of Analytics Podcast." Today, alongside Brendan Dowling, Head of Product at dentsu, and Griffin Becker, Head of Digital Opera...

28/11/2023

"Our analysis points to a pace and scale of change that surprised even us.”
Merkle has released our new report, 'B2B Futures: The View From 2030'! In it, we highlight the seismic shifts predicted to revolutionise the B2B sector by 2030, drawing on six months of analysis across diverse global sources and proprietary data from thousands of B2B business leaders.

Read the report:

What will the B2B landscape look like by 2030? How will buyers, and the experiences they expect, change? And how should marketers respond? From innovative technology to groundbreaking process changes, we share four seismic shifts that we predict will shape the next era of B2B.

27/11/2023

Check out Dentsu Creative's new campaign for our amazing client Funlab! We love supporting the ultimate test of true friendship ⛳🎯🎳

"An ode to the frivolity, and occasional friction, that happens at Holey Moley."

24/11/2023

Unlock the potential of Salesforce Data Cloud! Dive into actionable insights and strategies for leveraging its power in your business operations. Dive into the ebook now!📈🔍🚀

It’s Salesforce’s biggest announcement in 20 years. Salesforce Data Cloud “ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data.”

23/11/2023

🏆 Exciting News! Merkle ANZ Wins Silver at CX Asia Excellence Awards 🎉

Last night, Merkle ANZ was awarded Silver in the CX Vendor Excellence category at the CX Asia Excellence Awards for our work with FunLab.

Merkle has partnered with Funlab for the past three years (and counting) to help bridge the physical experiences Funlab is famous for in the digital world.

Congratulations to the entire Merkle ANZ team and our valued partners at FunLab. This award reflects our collective efforts and commitment to pushing boundaries in the realm of customer experience.

22/11/2023

Join us on Tuesday the 28th of November at 8.30am at the Intercontinental in Melbourne!

💡Dive deep into success!💡 Explore our exclusive Breakout Session featuring Medibank's journey to personalised digital media content with Merkle and Salesforce Data Cloud.

Join Merkle's Stephen Wayne, Richard Phillips and Jonathan Goh, Medibank's Head of Marketing Technology and Orchestration and learn how they built a compelling business case, achieved rapid speed to market, and elevated customer insights using AI.
Don't miss this opportunity to unlock valuable takeaways for your digital journey.

Secure your spot now:
https://lnkd.in/gWVVSTMF

In today’s crowded market organisations need a competitive edge to differentiate themselves to customers and prospects and stand out from the crowd. Nirvana is the ability to attract and retain customers by targeting your media spend in areas that really engage with your target audience, drive rea...

22/11/2023

Discover why cultivating meaningful relationships is a game-changer in retail media! Learn how fostering connections drives success and maximises your retail media efforts. Redefine your retail media strategy today ⚡

The retail media network space is growing rapidly, with ad investments expected to top $60 billion by 2024. And it’s no surprise considering the benefits that retail media offers for all parties involved. Retailers unlock new revenue streams through retail media, while brands can reach shoppers in...

20/11/2023

Is your business prepared for the AI revolution? Discover the three essential steps to get your company ready for AI adoption. Stay ahead of the curve with Merkle's insights on embracing AI in your business strategy!

In today’s digital landscape, artificial intelligence (AI) has become a transformative power, impacting customer experience (CX), streamlining operations, and improving business decisions. However, the success of AI is dependent on the quality of its inputs. Ultimately, the better the data fed int...