18/06/2026
💡 The “per-seat era” is fading — and AI is a big reason why.
CXM World highlighted something we’re seeing more and more: AI is starting to handle interactions that used to require human agents — and pricing models are changing with it.
In the article, 8x8 explains that growth in its usage-based revenue is being driven by AI agents handling voice and digital interactions, shifting the market toward per-interaction models rather than rigid “per-seat forecasting.”
Why this is good news for small and mid-market businesses:
✅ Easier to start small (prove value without a big headcount model)
✅ Better Return on Investment (ROI) alignment (cost ties closer to usage/outcomes)
✅ Faster automation of repetitive calls (Frequently Asked Questions (FAQs), triage, after-hours, scheduling) via AI Studio
✅ Engage brings customer engagement beyond the traditional contact centre to frontline teams — which is where many businesses get quick wins first
Implementation is where value is won or lost — Arrow’s job is to make this practical:
- start with one simple use case
- build confidence
- scale once results are clear
📅 Book a consultation/demo with Arrow:
https://loom.ly/QV28dZc
🔗 Source (CXM World LinkedIn post):
https://loom.ly/KRJZR_E
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