I Got You

I Got You I Got You is your Retail and Brand Consultancy with over 25 years experience.

When you find someone that can translate your strategy, brief the capture the feeling required in a piece of contact you...
21/08/2026

When you find someone that can translate your strategy, brief the capture the feeling required in a piece of contact you make sure you work with them anytime you can. More exciting times ahead Sydney Video Production

I've been around a lot of people with a massive followings before, there's only a few of them that make me just want to ...
17/08/2026

I've been around a lot of people with a massive followings before, there's only a few of them that make me just want to shut up and listen though.

Yesterday we sat Katerina Perez | High Jewellery and Precious Gems Specialist down with mondialbynadia to capture a beautiful conversation, and if I'm honest I could have just let the cameras run all day.

Katerina was here in Australia judging the 9th Diamond Guild Australia Jewellery Awards, but what got me most was how she thinks, she doesn't talk about jewellery as adornment, she talks about it as an art form, she isn't chasing the carat weight, she's after the intent behind the piece and the person who made it.

Reach is easy to buy. Regard isn't.

And what Nadia has built is exactly that, one client at a time, over years, in a way that's never shown up in a follower count and never needed to.

Some days my job is strategy and some days it's knowing when to just shut up and let two amazing people talk...

Don’t get me wrong. IGU works hard so your brands stay consistent in the market, consistent with the feeling you sell an...
15/08/2026

Don’t get me wrong. IGU works hard so your brands stay consistent in the market, consistent with the feeling you sell and consistent in the behaviour your brand demonstrates which compounds over time. Creatives though, you need to focus on tenacity and unoccupied time to win. 🙌🏼🔥🙌🏼

I GOT YOU.This is the belief behind IGU Global.People first. Always.
13/08/2026

I GOT YOU.

This is the belief behind IGU Global.
People first. Always.




The shoe was never the product, it was always the four days before. Not just anticipation. It's the inside knowledge, "I...
12/08/2026

The shoe was never the product, it was always the four days before.

Not just anticipation. It's the inside knowledge, "I know something that you don't" and getting access before anyone else. That's cultural currency, and it's always worth more than the product itself.

Why does this matter for brands? Because in a market full of near identical products, that feeling of exclusive access is the only real differentiator left along with making sure someone misses out. That's the gap IGU helps brands close.

Taste isn't a vibe. It's a filter.Every retailer has the same suppliers, the same trend reports, the same bestseller lis...
12/08/2026

Taste isn't a vibe. It's a filter.

Every retailer has the same suppliers, the same trend reports, the same bestseller lists. The edge isn't access anymore, it's what you have the nerve to leave out.

AI can tell you what already sold but it can't tell you what's next. That part's still yours to build.

Stop optimising for the dashboard. Start building a point of view.

Follow Nick Gray — Retail & Brand Strategist for research-backed takes on taste, culture, and why customers pick one shelf over another.

What if your best-selling product is creating a serious trust problem you can’t see?Retail is very good at measuring the...
10/08/2026

What if your best-selling product is creating a serious trust problem you can’t see?

Retail is very good at measuring the person who buys.

But what about everyone else?

My latest for Inside Retail explores what happens when the cost of a product falls on someone who never bought it and why our reporting dashboards aren’t built to see it.

So who is responsible for seeing it then?

I said yes to this one before I'd even heard the full brief lol. I was a no brainer and that almost never happens.Caught...
08/08/2026

I said yes to this one before I'd even heard the full brief lol. I was a no brainer and that almost never happens.

Caught up with Taylah Watson this week, one of those conversations where you look up and wonder where the times gone.

Something's exciting coming with Taylah and Jenny Nakkan at trade_room_podcast .

Can't say much yet. What I can say is it's the conversation I actually want to be having right now, not tactics, not trends, but consumer and brand behaviour. Why people buy what they buy, and what brands can do about it.

More soon. Watch this space.

Nobody's short on information anymore but we are getting short on judgment. Anyone can Google the answer, copy the strat...
07/08/2026

Nobody's short on information anymore but we are getting short on judgment.

Anyone can Google the answer, copy the strategy or prompt the AI. But that's not the edge you think it is.

So what then actually separates you from the rest? It's knowing what to do with all of it.

Have a swipe through and then tell me, are you drowning in noise or actually cutting through it?

Great to catch up with this guy today 🤝I've always been a fan of many things Dashing continues to do and build, but even...
05/08/2026

Great to catch up with this guy today 🤝
I've always been a fan of many things Dashing continues to do and build, but even more so with some of the amazing people in this business — like David Doyle

It's not an easy role being Creative Director, and the best don't just focus on what's hot and what's next, but on what collaboration and partnership truly mean to answer the question for every client, customer, and business.

He's a forward thinker, and I always love our robust, inspiring conversations and comparing notes on where retail is heading.
Grateful for people like this in my corner

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