I Got You

I Got You I Got You is your Retail and Brand Consultancy with over 25 years experience.

The best conversations never have an agenda. Dinner with some of the sharpest minds in Australian retail last night. Sup...
28/05/2026

The best conversations never have an agenda. Dinner with some of the sharpest minds in Australian retail last night. Super energising and a reminder of why this work matters. Grateful for the table.

is open!So excited to see this come to life. Guy was the true mastermind behind Sneakerboy before it was taken from hi...
26/05/2026

is open!

So excited to see this come to life. Guy was the true mastermind behind Sneakerboy before it was taken from him. I’ve loved working with him and always respected how this man thinks, what he builds, and the way he makes it feel inevitable once it’s done.

He’s done it again 🔥

In 10 minutes you’re measured once, fits forever.

Not every moment needs a message
22/05/2026

Not every moment needs a message

Some brands think consistency means posting every day. It means your language, your values, and most importantly your br...
19/05/2026

Some brands think consistency means posting every day.

It means your language, your values, and most importantly your brand behaviour stay the same whether anyone's watching or not.

That repetition is what builds your reputation which builds your recognition. And the outcome... You earn trust.

Brand consistency often looks and feels like nothing is happening, until everything changes.

Christchurch in July. And as a Kiwi, there’s something extra about heading home for this one.The session sits at the int...
12/05/2026

Christchurch in July. And as a Kiwi, there’s something extra about heading home for this one.

The session sits at the intersection of emotion, human behaviour, and commercial reality. How people feel is directly connected to how businesses perform. And in an AI era, the brands that understand that will lead. The ones that don’t will just get louder.

Excited to be part of the Future of Marketing Summit New Zealand 29–31 July 2026 | Ōtautahi Christchurch

IGUGlobal

Last night we launched Genesis by Nadia.A collection thirty years in the making. Not a beginning but the result of one.T...
03/05/2026

Last night we launched Genesis by Nadia.

A collection thirty years in the making. Not a beginning but the result of one.
The evening was intimate by design. and we had the kind of room where people lean in, not back and where the work speaks before anyone has to explain it. And the work did exactly that.

"Jewellery is not simply something you wear, it is something you become."

That is the belief at the heart of this collection. And last night, watching people encounter it for the first time, it was so great to see it land.

Proud to have helped shaped the story content around it.

— Shop 27, Strand Arcade, Sydney.

Amazing 3 days. Wonderful people. Exactly the kind of room that reminds you what this work is really about.Thank you fo...
24/04/2026

Amazing 3 days. Wonderful people. Exactly the kind of room that reminds you what this work is really about.

Thank you for having me and all the amazing feedback on my presentation

The Gold Coast backdrop didn’t hurt either. 🖤

To everyone who attended, challenged me, and kept the conversation going, this is why we show up.

Your customer doesn’t have a hundred needs. They have six. And your brand only needs to own two of them. That’s where th...
17/04/2026

Your customer doesn’t have a hundred needs. They have six. And your brand only needs to own two of them. That’s where the clarity lives. New article — link in bio.

When I was early on in my career, I always wished I had someone I could think out loud with. Someone to share the fears,...
17/04/2026

When I was early on in my career, I always wished I had someone I could think out loud with. Someone to share the fears, the ideas, the “am I even on the right track?” moments.

I’ve spent 25+ years no across adidas, Nike, Diesel and Westfield and now IGU Global, I’ve built up a lot of experience and a hard-won understanding of wholesale, retail and consumer behaviour. But here’s the thing, I’m also still figuring out what I want to be when I grow up too.

What I do know is this, watching someone get genuinely excited about what’s possible for them or their business has always been my greatest joy. That never gets old.

When I meet people like , brave enough to step into the arena, get uncomfortable in growing, all I need to do is help you back yourself. Understand the belonging and standing alone are inseparable is everything.

Wishing you all the best with SEPHORA and your next chapter in London.

Go get it. 🙌

Your customer didn't hesitate because they weren't sure about the product.They hesitated because your brand made their b...
06/04/2026

Your customer didn't hesitate because they weren't sure about the product.

They hesitated because your brand made their brain work too hard to get there.

One question is running before they even know they're asking it. Is it safe to trust this?

When the signals say yes, they lean in. When they don't add up, they leave. Quietly. And they don't come back.

This carousel breaks down why hesitation in retail isn't a desire problem. It's a certainty problem.
And what the gap between Jaguar and Mecca tells us about what actually moves people from interest to commitment.

Full article at iguglobal.com — link in bio.

Most brand consultants will tell you to refresh your logo. Rewrite your values. Rebrand.That’s not the problem.Your bran...
02/04/2026

Most brand consultants will tell you to refresh your logo. Rewrite your values. Rebrand.

That’s not the problem.

Your brand isn’t broken. Your behaviour is.

The gap between what you say you stand for and what you actually do, that’s where trust dies. Quietly. Consistently.

No new font fixes that. Behaviour is the brand. Always has been.

BrandLeadership IGUGlobal

Address

Sydney, NSW

Website

Alerts

Be the first to know and let us send you an email when I Got You posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category