26/05/2026
For many sales teams, price becomes the default conversation. Prospects ask for discounts, competitors lower their rates, and salespeople feel pressured to match or beat the cheapest option just to stay in the game.
But one sales team we worked with discovered that constantly competing on price was doing more harm than good.
They reported that their margins were shrinking, confidence was dropping, and despite working harder than ever, the team was struggling to build long-term customer relationships. Everything began to change when we helped them to shift their sales conversations away from price and focus instead on value.
If your sales team is struggling with price objections or discount pressure, KONA’s tailored sales training can help your team confidently communicate value and improve results.
Contact KONA Training to learn more about our customised Sales Training solutions designed to help your sales team sell on value rather than price.
Call 1300 611 288 or Email [email protected]
https://conta.cc/3RvYF7B
Email from KONA How shifting from price conversations to value conversations changed results The Sales Team That Stopped Competing on Price How shifting from price conversations to value conversa