19/10/2026
The biggest audience is not always the best audience.
Only 17% of social users say they look at a creator’s follower count before deciding to engage. What matters more is the subject they talk about, the brands they work with, and the quality of their content.
For brands, that means influencer selection is moving beyond vanity metrics. The right partnership is about relevance, credibility, and audience fit.
The right strategy starts with knowing what matters to your audience, not simply chasing the biggest numbers. That’s where Enspired+ can help.
(Source: Sprout Social, 2026 Influencer Marketing Report)