Lupo Marketing

28/09/2021

What is Marketing Automation? Marketers used to perform tedious tasks over and over again like sending a welcome email or sending an sms reminder for an appointment. This is time consuming and boring.

With the advent of automation, these tasks can be performed by software that will deploy targeted content in an appropriate and timely way. Lots of it. Quickly.

Automation has evolved with the use of artificial intelligence (AI) and machine earning (ML) which has made campaigns much more efficient, seamless and rapid. The idea is to engage with users in a personalized way, quickly and effectively but also be able to track users' behaviour and especially interest and intent.

That behaviour, interest and intent is captured by the automation software and used to improve its performance and results.

Ultimately it is all about setting the automation tools up to engage customers so as to achieve the intended results and conversion.
These are powerful tools to set your business apart.

Here are some of them:
- HubSpot
- Mailchimp
- monday.com
- ActiveCampaign
- Sendinblue

12/05/2016

How do you monitor your progress? Do you have a regimented system that allows you to keep on top of how you are performing?

24/02/2016

I'll be attending this year's GrowthCon. Are you?

GrowthCon is a 1 Day event for entrepreneurs and business leaders who want to achieve sizable growth in their companies.

01/12/2015

Make sure you plan your Christmas strategies well in advance and offer customers what they want. Check out this article.

Christmas is the perfect time to show your customers how much you value their business. Unfortunately, many businesses fail to fully capitalize on the goodwill they can engender during the happiest time of the year… When it comes to creative Christmas marketing ideas, a lot of businesses think only…

01/10/2015

Fascinating article!

Everyone wants to go digital. The first step is truly understanding what that is. A McKinsey & Company article.

19/07/2015

Are you monitoring your progress on a monthly or quarterly basis? Make sure your objectives are quantifiable so you can determine if you are improving your performance or not. The monitoring of your progress will also allow you to determine the areas that need improvement.

31/03/2015

The Easter holidays are coming up!
How does your business plan on making the most of them?

15/03/2015

Are you selling to the Otaku?

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

31/01/2015

How is your business going to capitalize on Valentine's Day?

07/01/2015

2015 - Happy New Year!
May this year bring a great deal of happiness, health and prosperity to you all. Best wishes from the Lupo Marketing Team.

15/12/2014

How does your business add value in your industry? How are your products/services perceived and why do customers buy your products/services? Make sure you are aware of your value add.

03/12/2014

Is your brand being communicated consistently and coherently? Are all forms of communication both online and offline strong? This is pivotal in ensuring your brand identity is understood and your products remain 'top of mind'.