Social Media, Marketing Automation, Sales and Technology

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Social Media, Marketing Automation, Sales and Technology

My name is Derek, I live in Sydney, Australia. I've spent my entire career in and around Sales & Marketing. Plus it can be a little more casual.

This page is a way for me to connect with people who prefer facebook over my blog.

22/10/2025

Eloqua’s NEW Template Managers, updated as a Redwood enhancement, now extend their capabilities to the Form Design Editor, Segments, and Multi-Step Campaigns.

This expansion aims to further streamline content creation across your marketing suite.

Build campaigns faster and stay on brand. Eloqua's new Template Managers make it easy to create polished, on-brand assets in minutes.

08/03/2025

Unleash the Power of Nurturing: Mastering Lead Engagement with Eloqua As an Eloqua client, you're already familiar with the lead nurturing potential of Eloqua Marketing Automation. But with so much functionality, how do you truly maximise its capabilities to nurture leads and drive conversions? This post dives into practical strategies to enhance your Eloqua nurturing game. I've explored how to leverage Eloqua's features to:...

February 16, 2025DerekBlog, Marketing Team Lead Nurturing Unleash the Power of Nurturing: Mastering Lead Engagement with Eloqua As an Eloqua client, you’re already familiar with the lead nurturing potential of Eloqua Marketing Automation. But with so much functionality, how do you truly maximise i...

28/11/2024

Be careful how you respond to negative reviews of your business.

Last night legislation passed in an attempt to bring Australia's Privacy Act into the 21st Century. Time will tell if that works.

If you're a small business owner, you're now bound by the same laws as the top end of town.

I know Google Reviews are critical for many companies, I'd encourage you to read this blog from The Office of the Australian Privacy Commissioner.

A recent OAIC decision highlights the importance that businesses safeguard personal information, even when responding to public feedback or criticism such as a negative Google review.

24/11/2023

Sales & Marketing Unification: A paradigm shift for business growth

Unification goes beyond mere alignment; it's about breaking down silos & creating a cohesive, integrated team to drive business growth & deliver a rich CX.

19/07/2023

In today's competitive business landscape, it's essential to make your marketing campaigns stand out. With so many companies vying for the attention of their target audience, it's more crucial than ever to create a personal connection with your audience.

Stop delivering boring, repetitive messages. Use your data to personalise event invitations, speak to people one-on-one.

06/07/2023

B2B sales require a different approach than B2C sales, and high-value products or services are no exception. The right marketing strategy and tools can make a significant difference in how your business operates and reaches its goals.

Smart marketers get the difference. When the buyer journey can take months or years, you need a different approach.

29/01/2023

Quality data essential to personalisation that connects

Having access to accurate and up-to-date customer data is essential for crafting successful, individualised email campaigns that drive conversions and meet business goals.

05/04/2022

Personalisation tips for Eloqua users

Savvy Eloqua users know personalisation begins with good quality data. There's more to it than Field Merges, keep reading & watch my short video demo.

15/09/2021

My CEO recently prepared some thoughts around Lead Scoring and outlined 5 steps to ensure you don't miss the opportunities that will come about through effective lead scoring and lead management.

An increasing focus on building inspiring digital experiences is leading to an increasing demand for a seamless connection to the sales experience. Discover how Lead Scoring can help.

18/07/2021

Is A/B testing still a thing? Are B2B marketers really doing it?

Unlike our colleagues marketing shoes or handbags, we rarely have the number of contacts in our campaigns to derive any real empirical value from an A/B test, so a different approach is needed...

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