21/01/2026
By 2030, customers won’t call your contact centre.
They’ll expect you to call them first.
The shift to proactive service is already happening.
The surprising part is how fast teams need to adapt.
Research shows most companies expect to flip from reactive to proactive support in just 3 years.
That’s the real challenge. Most contact centres are still running on siloed tools, generic messages, and handle-time targets.
That won’t cut it in 2030.
The smartest service teams are already:
✅ Moving everything into the CRM
✅ Using AI to support, not replace agents
✅ Tracking effort and loyalty, not just speed
We broke it all down in a new blog.
👉 https://proquestit.com/insights/contact-centre-2030-metrigy/
According to new research from Metrigy, contact centres that don’t evolve risk losing customer trust, efficiency, and their competitive edge.