Scale Up Growth - Business Growth Strategy Consulting & CEO Coaching

04/08/2026

Tomorrow. 11am Sydney time.

Hire A-Players is almost here.

If you haven't registered, now's the time. We're close to capacity and I'd hate for you to miss it.

Hands-on working session. You'll leave with the scorecard for your next senior hire, built.

Free.
90 minutes.

Register:

In 90 minutes, you'll build the hiring scorecard my clients use to stop making six-figure hiring mistakes.

03/08/2026

Half your senior hires were chemistry decisions dressed up as competence decisions.

You liked them in the first twenty minutes. You stopped really testing after that.

Six months later you're either delighted or quietly managing them out.

That's what Hire A-Players fixes.

It's a free 90-minute working session on Wednesday 5 August for founders scaling past $2M.

You'll leave with a Job Scorecard for your next senior hire, the interview questions that actually test, and an A-player audit of your current team.

20 spots. Free. 90 minutes.

24/07/2026

The businesses that scale fastest are not the ones with the best strategy.

They're the ones that execute fastest.

Most founders I work with have no shortage of good ideas.

They have a shortage of finished ones.

Meetings happen. Decisions get made. Actions get noted.
Then life happens. Urgency crowds out importance. The action is still sitting there next Monday.

Speed of ex*****on is a cultural choice.

It starts at the top.

If the CEO takes two weeks to make a decision, the team takes two weeks.
If the CEO closes issues every week, the team closes issues every week.

The pace you set is the pace you get.

Three things that slow ex*****on down in every business I've worked with:

1. Too many priorities - so nothing gets enough focus.
2. No clear owner - so everyone assumes someone else is handling it.
3. No weekly cadence - so drift is invisible until it's critical.

Pick one this week. Fix it.

Comment FOCUS and I'll send you the Meeting Operating System playbook.

21/07/2026

Today's the day. 11am Sydney time.

Build Your CEO Dashboard goes live this morning.

Registered? I'll see you in there. Come ready to build.

Not registered? There may still be a seat. Register: https://www.eventbrite.com/e/build-your-ceo-dashboard-tickets-1992176166542?aff=oddtdtcreator

In 90 minutes, build the CEO Dashboard using the exact metrics that have helped my clients scale to $10M+

21/07/2026

Tomorrow. 11am Sydney time.

Build Your CEO Dashboard is almost here.

If you haven't registered, now's the time. We're close to capacity and I'd hate for you to miss it.

Hands-on working session. You'll leave with a dashboard you can use this week.

Free. 90 minutes. Register: https://www.eventbrite.com/e/build-your-ceo-dashboard-tickets-1992176166542?aff=oddtdtcreator

In 90 minutes, build the CEO Dashboard using the exact metrics that have helped my clients scale to $10M+

20/07/2026

I have spent the past decade advising 250+ CEOs.

Start-ups. $50M businesses. Everything in between.

The challenges change with scale.
A few never do.

Here's what comes up in every single engagement:

Personal effectiveness. The CEO is usually the biggest bottleneck in the business - not because of capability, but because of how they spend their time. Fix the calendar. Fix the bottleneck.

Strategic clarity. Most businesses have goals. Few have a strategy. A goal is a number. A strategy is a choice - what you'll do and, more importantly, what you won't.

Leadership development. The single biggest unlock at $3M to $7M is building a leadership layer that doesn't route everything through the founder. This takes time. Start earlier than you think.

Difficult conversations. The problem everyone mentions in session three is always the problem that should have been addressed in month one. The avoidance costs more than the conversation.

Cash and profit. Revenue is the vanity metric. Founders celebrate top-line growth while the business quietly struggles on cash and margin. Know your numbers weekly.

After 250+ engagements - these five are always on the list.

Which one are you avoiding?

Comment FREEDOM and I'll send you the CEO Role and Identity playbook.

19/07/2026

A client I coached added $250,000 in revenue in three and a half months. The CEO Dashboard was one of the key tools.

Know your numbers, make better decisions, grow faster. 3 days to go.

Register: https://www.eventbrite.com/e/build-your-ceo-dashboard-tickets-1992176166542?aff=oddtdtcreator

In 90 minutes, build the CEO Dashboard using the exact metrics that have helped my clients scale to $10M+

17/07/2026

At some point in the growth of every business, the CEO's job changes shape.

Not everyone notices when it happens.

Most founders are still doing everything.
Selling. Operating. Managing. Troubleshooting.

The business is at $5M.
The CEO is still acting like it's $1M.

Here's what changes at the next level.

A CEO only does three things:

1. Sets the direction. The vision, the strategy, the three to five moves that drive the business forward. No one else can do this.

2. Builds and leads the team. Not manages day-to-day. Coaches. Develops. Holds accountable. Replaces when needed.

3. Allocates resources. Capital, time, and people - to the highest-leverage activities. Everything else is noise.

That's it.

If you're spending your week doing anything outside those three - you are working in the business, not on it.

The test: take your calendar from last week. Colour-code every activity against those three things.

What percentage of your time is actually CEO work?

Comment FREEDOM and I'll send you the CEO Role and Identity playbook.

05/07/2026

10 Signs Your Business Is Still Running You

Your business should give you freedom.

Most give their founders the opposite.

Here are 10 signs it's still running you - not the other way around.

1. You are the first person people call when something goes wrong.
2. Key decisions wait until you are available.
3. You have taken fewer than two weeks off in the past 12 months.
4. Your team delivers results inconsistently without your direct involvement.
5. You are still doing work that someone else should own.
6. There is no one who could replace you for 30 days without the business stalling.
7. Your sales pipeline depends on your personal relationships.
8. Important information lives in your head, not in a system.
9. Your revenue has grown but your stress has grown with it.
10. You built this for freedom - and it feels like a prison.

If you ticked five or more, you don't have a scaling problem.

You have a structure problem.

The fix isn't working harder. It's redesigning the machine.

Comment OWNERS and I'll send you the Function Accountability Chart playbook - the one tool that starts getting your fingerprints off the day-to-day.

03/07/2026

I was at a YPO conference a few years back.

Sitting next to a CEO, I noticed something on the bottom of his phone.

A small Post-it note.

75 seconds.

That's all it said.

I asked him what it meant.

Every Friday, he records a 75-second video to his entire team.

No all-hands. No slide deck. No two-hour town hall.

Just him, a phone, and 75 seconds.

He tells them: what's working, what's not, and what we're doing about it.

That week, for the first time, he'd shared his CEO Dashboard numbers with the company.

Gross margin. Pipeline. Cash. The number that scared him most.

He said: "If they can see the scoreboard, they can play the game."

The businesses that wait for everything to be perfect before they communicate always have teams working blind.

Your team can handle more truth than you think.

What are they not seeing that would change how they show up?

Comment DASHBOARD and I'll send you the CEO Dashboard playbook.