Are Media

Are Media As Australia’s leading premium content and experiences company for women, we captivate audiences with our storytelling.

Each day we influence, inform and inspire our audience of six in 10 Australian women.

28/05/2026

What an incredible two days at Mumbrella 360 ✨

From epic conversations - including The Connection Economy with our GM Homes & Lifestyle, Jocelin Abbey - to the energy of our Shop The Edit stand, it was amazing to see audiences connect with our brands in real life.

Whether you tried your luck at the claw machine, picked up The Australian Women’s Weekly x Arnott’s cookbook, explored Gourmet Traveller Journeys, got inspired by House & Garden styling, or enjoyed our giveaways and activations - thank you for stopping by.

Massive thanks to our partners Arnott’s, Swarovski and San Pellegrino for coming along for the ride. Until next year!

Are Media’s General Manager of Luxury, Nicky Briger, recently sat down with B&T to explore the state of play in luxury p...
28/05/2026

Are Media’s General Manager of Luxury, Nicky Briger, recently sat down with B&T to explore the state of play in luxury publishing.

Drawing on the way brands like Gourmet Traveller, ELLE Australia and marie claire deliver full 360-degree content marketing opportunities for partners, Briger unpacks why the most effective luxury partnerships are no longer built around advertising alone, but around authorship and creating quality experiences across the right touchpoints — offering brands a fast track to building credibility and establishing cultural authority. Head to B&T for the full story.

When everyone can create content, the real question becomes: who do audiences actually trust?That was the focus of today...
27/05/2026

When everyone can create content, the real question becomes: who do audiences actually trust?
That was the focus of today’s conversation at Mumbrella 360, where perspectives from science, brand, talent and content all landed on the same core truth: anyone can be seen, but the hard part is making people care.
Hearing from voices across Bonds, Ehrenberg-Bass Institute, Talent Corp and from creator Laura Sharrad, the conversation unpacked the importance of trust, consistency and contextual relevance when it comes to brand building.

A huge thank you to everyone who joined us for the session today.

If you want to explore what trust, premium content and cultural relevance can unlock through brands like The Australian Women’s Weekly, Better Homes and Gardens and the wider Are Media network, reach out to your Are Media representative.

18/05/2026

Reliving the magic from last week at the Cairns Crocodiles 🌴✨

A brilliant few days of connection, conversation and celebrating the future of media alongside industry partners and friends. Thanks to everyone who joined us and to our incredible partners

When it comes to delivering big integrated campaigns, this partnership between ELLE Australia, L’Oréal Paris and WPP Med...
14/05/2026

When it comes to delivering big integrated campaigns, this partnership between ELLE Australia, L’Oréal Paris and WPP Media is a standout.
Created for the launch of the new Glass Skin range, the campaign spans editorial, talent, social, print, video and live experiences across the ELLE ecosystem to drive both cultural relevance and consumer consideration.

Nicky Briger, General Manager of Luxury, Are Media said: “This partnership reflects the power of a brand like ELLE to deliver a truly integrated, multi-platform campaign that creates real impact for our partners across every touchpoint In what we call the ‘credibility economy’ - increasingly important in the age of LLMs - premium editorial environments don’t just deliver reach, they shape, drive and validate decisions. That’s the foundation of this launch campaign with L’Oréal, and how we help partners move audiences from inspiration through to action.”

12/05/2026

Day one at the Cairns Crocs 🐊✨

We’re here and ready for a huge few days ahead - come by, shop our edit, and say hello! Plus, we’ve got plenty of fun prizes and giveaways up for grabs thanks to our partners

See you there!

Some brands don’t just reach people, they stay with them. The Australian Women’s Weekly is one of them. A recent “heist”...
05/05/2026

Some brands don’t just reach people, they stay with them. The Australian Women’s Weekly is one of them. A recent “heist” at Old Mate’s Place, a NYC pub owned by Hamish Blake and Andy Lee, proved just how far that love travels.

Thankfully, it’s been returned to its rightful owner. But its cultural relevance is hard to beat. If you want to be part of it, The Australian Women’s Weekly is where it starts.

05/05/2026

The countdown is on...just one week to go until B&T Cairns Crocodiles 🐊
We’re bringing a one-stop shop of Are Media to life, in partnership with some incredible brands:
👉 Daily sweet treats with Arnott’s and The Australian Women’s Weekly
👉 Chance to win a holiday with Gourmet Traveller and Flight Centre
👉 Try your luck at the Crystal Claw with Swarovski and ELLE
👉 Get event-ready for the Pinterest Opening Night party with marie claire
👉 Hear what your intent signals say about your future with the Are Collectives tarot reader
👉 Pick up your Cairns Crocs must-reads for those ‘me time’ moments

Plus while you’re at it, have a chat to the team about how Are Media can help supercharge your back-half marketing plans through the power of content.

Last Thursday, Are Media’s luxury and lifestyle brands hosted clients and partners for an exclusive screening of The Dev...
04/05/2026

Last Thursday, Are Media’s luxury and lifestyle brands hosted clients and partners for an exclusive screening of The Devil Wears Prada 2.

Hosted by ELLE, marie claire, Gourmet Traveller and Belle, the evening celebrated one of fashion’s most iconic cultural moments, bringing together leaders across media, marketing and luxury for connection, conversation and inspiration.

More than a screening, it highlighted the power of premium environments and trusted brands in shaping culture and driving commercial impact.

A huge thank you to all who attended, and to our teams for bringing the evening to life.

Here’s to more unforgettable moments ahead.

At the heart of true connection lives conversation. An exchange of ideas. An exposure to new perspectives. More compelli...
05/06/2023

At the heart of true connection lives conversation. An exchange of ideas. An exposure to new perspectives. More compelling than chatter, more substantial than gossip. And more intimate than debate. Conversation is what unites us.

As Australia’s leading omni-channel content company for women, we are specialists in igniting conversations that captivate hearts and minds; influencing, informing and inspiring.

Creating positive change, driving consumer behaviour and delivering results. Listening to what she cares about and engaging with her at every stage – a companion to women of all ages and all walks of life.

Every day we’re establishing and nurturing enduring relationships with our audiences, through a broad range of media brands, experiences and communities that keeps people coming back time and time again. That’s the true value of conversation.⁠

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