10/09/2025
5 Questions to ask yourself after reporting season
As you’re wrapping up sustainability reporting season, asking the right questions can make next year’s process more purposeful and impactful.
🔍 Are we speaking to the right audience?
The strongest sustainability reporting doesn’t take a “one size fits all” approach. Every output has a different audience – whether it’s a broad summary of in-year progress, a description of your risk management approach, a focused disclosure on climate-related impacts, or a detailed itemization of metrics and KPIs. Investors, customers, employees, and the general public all care about different things. Was your reporting crafted with the intended audience(s) in mind? Have you asked stakeholders whether it hit the mark?
🎯 Why did we report in the first place?
Okay, statutory reporting requirements are coming. But is your voluntary sustainability report just another annual box-ticking exercise, or did it serve as a lever for change? The most effective reporting practices support strategy, encourage concrete action plans and forward planning, and hold departments accountable for year/year progress. If you're not using your annual reporting process as an internal engagement tool, you’re missing an opportunity.
🕰️ Does our report look backward, forward, or both?
Retrospective data and reflections on progress matter. But forward-looking action plans are what inspire confidence for stakeholders assessing your management of risk or whether you have a strategy to achieve key objectives. What balance did you strike? What message did you really send?
📊 How was our data collection process?
Sustainability reports can be data-heavy beasts. Did the right people have ownership of the right data? Were accountabilities and controls clear? Optimizing data collection processes takes time and should begin immediately following the reporting season. If you wait, you risk kicking potential progress another year down the road.
🤝 Was your reporting partner working with you, or expecting you to do the heavy lifting?
Some reporting partners expect clients to only share publication-ready narrative before flowing the content into design. Others (like BWD) are happy to roll up their sleeves alongside you, refine your reporting strategy to drive progress and accountability, directly engage stakeholders to compile data and narrative, and help you shape your story from the ground up.
End your sustainability reporting season with intention.
A short, sharp debrief now can make all the difference next time.
Let us know if we can help.