BWD BWD is a pure-play, independent sustainability consultancy and B Corp with offices in Sydney, New York, Brisbane, Phoenix, and Auckland.

To find out more, contact us at [email protected] or visit our website at http://bwdstrategic.com Established over 20 years ago with a vision to add creative thinking to business communications, our Sydney-based agency has earned a reputation for outstanding work that spans almost every medium. Our communication strategists, designers and corporate writers work together to solve complex commu

nications problems for clients – from annual reports that boost investor confidence through to innovative infographics and animations that simplify complexity. The team’s mix of skills helps clients to clarify their messages and build stronger emotional connections with their audiences. As one of the first Australian creative agencies to specialise in sustainability reporting, we have extended our expertise to a full range of sustainability communications. And then there are our thought leadership publications, employee newsletters, client magazines, websites, booklets, posters, flyers and slide presentations… all helping organisations to tell their stories in their own unique way.

14/04/2026

A System for Change: How MECCA’s M-PACT Communications System Turns Sustainability into a Movement

The 2024 M-PACT communications system builds on MECCA’s multiyear journey to embed best practice sustainability across their business. Through multiple touchpoints, it acts as a tool for integrating sustainability into core business activities, demonstrating how MECCA is becoming a genuine force for good in beauty and beyond.

Working with MECCA’s sustainability team, we shaped the flagship M-PACT Report, regulatory updates and supporting assets to illuminate progress across priorities.

M-PACT visuals, proof points and stories flow through internal presentations, training and collateral, helping 7,000+ team members see how their roles connect to MECCA’s ambitions. A bold, optimistic visual language and “system for change” theme reinforce M-PACT as a living system that keeps pushing the beauty industry towards better.

We help organisations like MECCA turn sustainability strategy into systems that drive real change. Get in touch to explore what that looks like for yours: https://bwdstrategic.com/contact/

24/03/2026

The true cost of fast fashion doesn't disappear. It just crosses a border.

Australia imported 386,700 tonnes of clothing in 2024. It exported more than 121,000 tonnes of textile waste. Production happens offshore. Consumption happens here. And the waste? Shipped offshore again.

That separation is the problem. When the impacts of a system are spread across multiple countries, they become difficult to trace and even easier to exclude from reporting and disclosure.

But supply chains don't respect reporting boundaries. Organisations that only account for what happens within their direct operations are missing the larger story, and increasingly, so are their stakeholders. Visualising the full system is the first step to understanding it. And understanding it is the first step to disclosing it credibly.

At BWD Strategic, we help organisations map their supply chain dependencies and translate that complexity into clear, compelling communications that meet the growing expectations of regulators, investors, and consumers alike.

Navigating supply chain disclosure? Get in touch at www.bwdstrategic.com

As part of Climate Action Week Sydney  , BWD Strategic and Value Australia co-hosted a workshop where participants didn'...
13/03/2026

As part of Climate Action Week Sydney , BWD Strategic and Value Australia co-hosted a workshop where participants didn't just hear about nature risk, they did something about it.

Over two hours, teams applied a simplified LEAP assessment in case studies drawn from the real world: data centre, major air logistics hub, residential development, large-scale wind farm, and mixed-use urban precinct.

Using data from publicly available sources to inform their thinking, our participants collaborated to identify nature dependencies and impacts, and translate them into tangible business risks and opportunities.

The result? An exciting, joyful and insightful exploration of the many ways in which our built environment depends on nature - and why nature belongs on the balance sheet. Participants demystified the Taskforce on Nature-related Financial Disclosures (TNFD), and learned that:

🌿 The built environment sector's interactions with nature have real-world financial implications that it is increasingly expected to manage and disclose.

🌿 Standards and metrics exist: the sector has a scaffold it can work from to integrate nature in decision-making.

🌿There is no 'data gap': nature data exists, is publicly available, and is improving every day.

🌿The LEAP assessment is accessible, intuitive and adaptive - and vital to build a strategic case for action.

🌿Most organisations don't need perfection; they need to begin.

A huge thank you to our expert panellists Siobhan Toohill, Elham Monavari, and Carolin Leeshaa for bringing such depth and rigour to the conversation, and to Value Australia Chief Value Officer Rayne van den Berg for co-hosting this exciting event.

BWD Strategic has supported companies across Australia in applying LEAP assessments to translate nature dependencies and impacts into strategic risk and competitive opportunity. We're ready to help you take your next step on your nature journey.

If your organisation is ready to get started, get in touch at https://bwdstrategic.com/contact/

Your sustainability story doesn't live in a single PDF. It lives wherever your stakeholders are.Most organisations put e...
09/03/2026

Your sustainability story doesn't live in a single PDF. It lives wherever your stakeholders are.

Most organisations put enormous effort into their sustainability report, then watch it sit on a website, rarely opened, rarely used.

Teams cherry-pick slides. Stakeholders skim. The story gets lost. And all that hard work fails to reach the people it was designed to influence. In a world where stakeholders engage across multiple channels and formats, a standalone report is no longer enough.

The solution isn't more reports. It's a smarter ecosystem.

A sustainability ecosystem transforms your core story into a connected set of modular assets: reports, fact sheets, investor decks, web content, social posts, and internal comms, all drawing from the same source of truth. The result?

✅ Clear, consistent messaging that builds credibility across every touchpoint

✅ Tailored content for each audience: investors, employees, customers, and regulators

✅ Assets your team can actually use all year round, not just at reporting season

At BWD Strategic, we help organisations design these ecosystems end to end, from materiality and sustainability strategy, to core reports, to the modular assets that bring your story to life across channels.

Ready to rethink your sustainability communications? Get in touch or visit us at www.bwdstrategic.com

🌱 Preparing for converging crises: Why climate and nature planning can’t stay separate 🌱Climate change and nature loss a...
28/10/2025

🌱 Preparing for converging crises: Why climate and nature planning can’t stay separate 🌱

Climate change and nature loss are deeply interconnected, and their impacts are increasingly compounding.

Yet many companies still plan for these risks in silos. The result? Blind spots that undermine strategy and resilience.

Consider a drought. It doesn’t just affect water availability. It can accelerate biodiversity loss, disrupt supply chains, and trigger new regulatory responses, with impacts cascading across markets and operations.

When climate and nature risks are assessed separately, these interconnections are often missed or underestimated.

The question for boards and executives is simple, yet extremely difficult to answer: Would your strategy remain resilient under these combined pressures?

🔍 Why an integrated lens matters

Integrated climate and nature scenario analysis helps organisations see the full picture. It reveals that a climate event, like extreme weather, can amplify a nature crisis, such as ecosystem collapse, and vice versa.

This integrated approach helps companies uncover compound risks that remain invisible when considered in isolation – vulnerabilities that could disrupt strategy, investment decisions, and long-term value.

When we help organisations run “double stress tests” – weaving climate and nature variables together to see how strategies hold up when these challenges strike simultaneously – the insights are often surprising. A risk that appears minor in isolation, such as biodiversity decline, can magnify climate impacts, while a single initiative, like ecosystem restoration, can deliver dual benefits by reducing physical risks and enhancing carbon sequestration.

Integrated scenarios give boards a practical on-ramp to bring nature into strategic planning. By building on familiar climate scenario processes, we add a nature lens that fits seamlessly into enterprise risk management, while exposing critical gaps in current thinking.

The future won’t deliver one risk at a time. Your planning shouldn’t either.

How is your organisation preparing for converging climate and nature risks?

We wrapped up an inspiring week at  , reconnecting with familiar colleagues and forging new connections across the susta...
06/10/2025

We wrapped up an inspiring week at , reconnecting with familiar colleagues and forging new connections across the sustainability profession.

Some key takeaways from the conversations and sessions this year:

💡 Many U.S. companies are proactively aligning with IFRS sustainability reporting standards—even in the absence of mandatory requirements.

💡 Storytelling and narrative are proving to be powerful tools for shaping public behavior and accelerating climate action.

💡 Despite political challenges, sustainability continues to make clear business sense, fueling determination to keep advancing this critical work.

💡 On the ground at the Javits Center, we learned about its impressive 1-acre rooftop farm that grows fresh produce for events held onsite.

We’re energized by the passion, creativity, and resilience of this community and look forward to continuing the momentum. Here’s to driving climate solutions forward together. 🌍✨

5 Questions to ask yourself after reporting seasonAs you’re wrapping up sustainability reporting season, asking the righ...
10/09/2025

5 Questions to ask yourself after reporting season

As you’re wrapping up sustainability reporting season, asking the right questions can make next year’s process more purposeful and impactful.

🔍 Are we speaking to the right audience?

The strongest sustainability reporting doesn’t take a “one size fits all” approach. Every output has a different audience – whether it’s a broad summary of in-year progress, a description of your risk management approach, a focused disclosure on climate-related impacts, or a detailed itemization of metrics and KPIs. Investors, customers, employees, and the general public all care about different things. Was your reporting crafted with the intended audience(s) in mind? Have you asked stakeholders whether it hit the mark?

🎯 Why did we report in the first place?

Okay, statutory reporting requirements are coming. But is your voluntary sustainability report just another annual box-ticking exercise, or did it serve as a lever for change? The most effective reporting practices support strategy, encourage concrete action plans and forward planning, and hold departments accountable for year/year progress. If you're not using your annual reporting process as an internal engagement tool, you’re missing an opportunity.

🕰️ Does our report look backward, forward, or both?

Retrospective data and reflections on progress matter. But forward-looking action plans are what inspire confidence for stakeholders assessing your management of risk or whether you have a strategy to achieve key objectives. What balance did you strike? What message did you really send?

📊 How was our data collection process?

Sustainability reports can be data-heavy beasts. Did the right people have ownership of the right data? Were accountabilities and controls clear? Optimizing data collection processes takes time and should begin immediately following the reporting season. If you wait, you risk kicking potential progress another year down the road.

🤝 Was your reporting partner working with you, or expecting you to do the heavy lifting?

Some reporting partners expect clients to only share publication-ready narrative before flowing the content into design. Others (like BWD) are happy to roll up their sleeves alongside you, refine your reporting strategy to drive progress and accountability, directly engage stakeholders to compile data and narrative, and help you shape your story from the ground up.

End your sustainability reporting season with intention.
A short, sharp debrief now can make all the difference next time.

Let us know if we can help.

Raise your hand if you’re attending Climate Week NYC in September 🙋🏼‍♀️🙋🏼‍♂️We’re thrilled to announce that some of our ...
05/09/2025

Raise your hand if you’re attending Climate Week NYC in September 🙋🏼‍♀️🙋🏼‍♂️

We’re thrilled to announce that some of our exceptional teammates will represent BWD Strategic at this year’s Climate Week. We look forward to connecting with long-time colleagues, learning from seasoned industry veterans, and meeting new comrades in this expanding space.

At BWD Strategic, we help companies build organizational resilience and long-term value by assessing sustainability risks and opportunities, developing right-sized sustainability strategies and drafting disclosures that communicate progress.

Learn more about our team on the ground:

Dr. Alex Gold - CEO BWD North America, a trained biologist with a PhD in resilience science, and a trusted advisor to corporate sustainability leaders worldwide.

Alana Salcer – Design Director, a master designer and data visualizer with an innate talent to turn complex data sets into simple, compelling visual designs.

Laila Lippert – Strategy Manager, a CSRD expert who brings her wealth of knowledge from working with companies in the EU to the US.

Daniel McKenna – Strategy Manager, a well-rounded regulatory framework expert who also knows how to leverage common platforms like Workiva and Watershed to deliver actionable strategies.

Interested in connecting with one of our teammates? Don’t hesitate to reach out – we’d love to get a coffee chat on the books! ☕️

When it comes to climate scenario analyses: are you measuring all that matters?✅ The good news? Over 60% of businesses g...
08/07/2025

When it comes to climate scenario analyses: are you measuring all that matters?

✅ The good news? Over 60% of businesses globally are conducting climate scenario analyses.

❌ The less good news? Almost all of these ignore nature-related risks.

This is a problem - potentially a huge problem.

Because the nature-related risks you aren't measuring may be as important as the climate-related ones you do.

👍 Thankfully, it's not too late to get started on your 'nature awareness' journey. And your first step may be simpler than you think.

When it comes to sustainability, double materiality assessments are the express train guiding our strategy. But what hap...
01/07/2025

When it comes to sustainability, double materiality assessments are the express train guiding our strategy. But what happens when internal teams – finance, operations, marketing – are still waiting on the platform, unsure of where the train is headed or why they should board?

Here are some effective ways to help internal teams get on board and stay engaged:

1️⃣ Share the itinerary: Set the schedule

Not all teams are familiar with what sustainability means for your business. That’s why it’s crucial to lay out the full itinerary from the start. Clearly explaining the process, the milestones along the way, and the final destination ensures everyone knows what to expect and how their role fits into the bigger journey.

2️⃣ Choose the right route: Tailor the journey

Each team boards from a different station, bringing unique priorities and perspectives. For example, your finance team may be focused on the bottom line, while operations values efficiency and resilience. Tailoring the route for each group – and showing how their expertise shapes the journey to sustainability goals – is essential. This approach not only clarifies the path, but also encourages teams to contribute to how your business reaches its destination, building genuine buy-in.

3️⃣ Ask the right questions: Unlock engagement

The most successful journeys begin with the right questions. Using bespoke, targeted questions in workshops and stakeholder interviews helps surface valuable insights, address concerns, and spark innovative thinking. This ensures every team’s perspective is heard and values, making the process more collaborative and effective.

4️⃣ All aboard! Validate and align

Once everyone has identified their individual routes, it’s important to bring the group together and present the full picture. This step ensures all teams understand how their journeys connect, aligns everyone on the duration and direction, and sets the stage for a smooth and unified departure toward shared sustainability goals.

How are teams at your organisation staying on track for the sustainability journey? Share your experiences with us below!

BWD Strategic is proud to be recognised as CitySwitch Champions! 🏆This recognition celebrates not just our ongoing effor...
17/06/2025

BWD Strategic is proud to be recognised as CitySwitch Champions! 🏆

This recognition celebrates not just our ongoing efforts to drive sustainability and energy efficiency in the workplace, but also the fantastic work of everyone who contributed to making this happen.

And yes — the award now proudly sits next to Cat-ain America 🐱, a fun addition we received from our annual exchange with our US office.

Well done, team!

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