02/02/2026
Ever feel like you’re making decisions with last month’s news? Does it always feel like you are looking backwards rather than at what is coming next?
That’s the problem with focusing on too many lagging indicators - they report what already happened. CFOs know that the real power comes from leading indicators - the signals that let you act before the financials hit.
📊 Leading indicators predict what’s coming.
🔢 Lagging indicators confirm what already occurred.
Here’s how they show up across your business:
Sales
✔ Leading: Number of qualified leads in pipeline, proposal acceptance rate
❌ Lagging: Total monthly sales, conversion rate
CFO Insight - Act on KPIs that have not yet had a financial impact, don't wait until they have hit the P&L
Operations
✔ Leading: Order backlog, production downtime incidents, customer complaints
❌ Lagging: On-time delivery %, average fulfilment time
CFO Insight - Higher cost from operations impacts gross margin. What are the indicators that issues are mounting?
Employees
✔ Leading: Staff engagement scores, sick days, time-to-fill open roles
❌ Lagging: Staff turnover rate, training hours completed
CFO Insight - Losing staff is a profit killer in terms of both cost and lost productivity. Watch for early red flags.
Customers
✔ Leading: Net Promoter Score (NPS), support ticket volume, product return rate
❌ Lagging: Customer churn rate, customer lifetime value (LTV)
CFO Insight - You have invested in customer acquisition, don't waste it by not tracking satisfaction levels.
🧠 Think like a CFO: Use leading indicators to anticipate and lagging ones to evaluate.
🔹 Want help designing KPI dashboards that keep you ahead of the curve? Let’s chat.
🎯 This month I will be posting more insights about how I look at a business and the KPIs I measure to manage financial performance, and to help you 'Think like a CFO'. Follow to ensure you don't miss out!
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