Clare Le Roy

26/02/2026

You wouldn’t think it now, but I used to be absolutely terrified of talking to camera!!

My first attempts at recording course content were painful. I’d write scripts word for word, read them off my laptop while trying to look at the camera, stumble constantly and spend hours editing out mistakes and ums and pauses.

A 10 minute video would take me 3 hours to record and edit!! 🤦🏼‍♀️

Now I can record a full hour long lesson without notes and without needing to edit. I press record, teach then hit publish.

The only way that I’ve been able to do that is to practice (a lot!!).

But here a few things that have helped me get better:

➡️ I stopped scripting everything. Scripts made me sound robotic because I was focused on remembering exact words so now I might have a few bullet points and talk naturally like I’m explaining to someone sitting across from me.

➡️ I recorded even when I felt stupid and the first 50 videos I did were terrible, but I kept going. You can’t get better without doing the bad versions first!

➡️ I stopped watching myself back. I used to rewatch every video looking for mistakes. Now I record it, check the audio and video are working and move on.

➡️ I accepted that people watching don’t care as much as you think. They’re listening to content, not analysing every um and ah that you say. So make sure what you’re talking about is valuable and the rest doesn’t really matter.

But the main thing I’ve done to get better is volume. Over the past 6 years I’ve recorded thousands of hours of content. The only way I’ve got better is by doing it over and over until it stopped feeling weird.

If you’re scared to do talking head content, start anyway. Your first attempts will be bad! That’s normal :) The only way to get comfortable is to push through that uncomfortable stage and keep going.

Most people don’t start out good at this. The only reason I look natural on camera these days is because I’ve done it enough times that it has become natural for me.

25/02/2026

The problem with 1:1 client work is there’s a ceiling on how much you can make because every dollar means another hour of your time ⤵️

I ran a design business doing 1:1 client work for 6 years. I was fully booked with projects and was making good money, but I was completely maxed out on time.

I tried all the standard advice e.g. I raised my fees, got more selective with clients and streamlined my processes. This all worked to increase revenue a bit, but I was still trading time for money.

I knew I wanted to scale my business but I also knew I didn’t want staff or to scale in the way most design firms do. I wanted something that scaled without being tied to my time. I had the dream of “making money while I slept”

I have a background in curriculum development from my previous career. I also have a PhD in business and was running a successful design studio. I started thinking how I could take what I knew about how to run a successful studio and turn that into something I could sell repeatedly without having to show up every time in person.

The first digital product I created was my SketchUp course. I packaged the way I worked into a step by step program and made $39K from course sales in the first couple of weeks. By the end of the first year I had made $1 million 🤯

I realised I’d been thinking about my business completely wrong. I’d been focused on optimising 1:1 client work when I should have been building something that could scale without me.

Six years later, my online business now has a full product suite, I have more than 52,000 paying students, the business has done $12 million in revenue and it’s just me and my husband running it. We don’t have a team, I don’t do “live launches” and I never get on sales or live delivery calls.

If you’re already good at what you do and you get clients results from working with you, you’ve probably already hit your ceiling with 1:1 work.

If you don’t want to scale with a team and want to have more lifestyle freedom the only way to break through is to package what you know into something you can sell repeatedly without having to show up for every single transaction.

21/12/2025

Final days of our Singapore trip 🇸🇬

14/12/2025

More from Sentosa over last few days 🇸🇬

13/12/2025

We’ve moved Sentosa Island 🏝️🇸🇬 for another few days of relaxing!

12/12/2025

Last couple of days in Singapore 🇸🇬 - off to spend a few more days on Sentosa island next

10/12/2025

Singapore highlights - Day 3 🇸🇬

25/01/2025

Our new garden sprung to life while we were away for a month 🌿🌳

Collaborative design process between and me ()
Landscaping construction by
House built by

24/01/2025

UK/Europe adventures Day 30 (Paris to Sydney) ✈️

🇫🇷 Up at 3.30am as our flight was pretty early. I had a car booked for 4.45 so I was up first to get a head start on everyone. I was pretty please for that to be the last pack up. Rushing around and hoping we haven’t forgotten anything every few days was getting a big hectic. One thing that had worked well is having a packing cube system for me and the boys. I have been getting them fo maintain that while we’ve been gone so I can keep track of clean/dirty washing and make the pack ups much easier. Paul has his own system - it doesn’t involve packing cubes as you can see from the picture 🤣🤣
🇫🇷 Got to the airport and we were excited as the flights home were a different fare class than the flights over, which meant that lounge access was included this time. This is a long story that I shared back when the trip first started if you want to go back and read what happened on the flight over.
🇫🇷 So we were excited to find the lounge but the Charles de Gaulle airport is not very clearly arranged and so we missed the entry to the lounge, which was in a different part of the airport 😭😭 So we ended up having to just sit in the airport again and wait. We felt like some higher power was determined for us to not to get lounge access on this trip! 😅 Archie made the most of it and had crème brûlée for breakfast!!
🇫🇷 First leg of the flight was in Qatar’s Q Suites, which are a higher level version of their business class cabins. They are like small cubicles that are similar to first class cabins on some other airlines. A good way to spend the first 6 hour flight and there was decent wifi on the plane, so I managed to get some work done.
🇶🇦 We then had a 3 1/2 hour stop over in Doha and our lounge access FINALLY worked. It was actually really worth it. Best lounge I’ve ever been to for sure. We sat down and had a meal (well the boys did - I had tea!) then we all had a shower and sat around for a while. Definitely worth flying Qatar to finally experience the lounge that lots of people had told me was really good.

The rest in comments….👇🏻👇🏻👇🏻

22/01/2025

21/01/2025

UK/Europe adventures Day 28 (Paris) ✈️

🇫🇷 The boys have pretty much hit a tourist wall 🤣 The plan for today was to go to Montmatre and Sacre Coeur and have a walk around, but we got as far as a place called Baguett for some late breakfast and they said they wanted to go home again 😅
🇫🇷 So we ended up not doing much today and I don’t think we will now get to Sacre Coeur this time, will have to save it for the next trip :)
🇫🇷 After going to one of my favourite French brands, Sezane, the boys came back to the apartment and Paul and I went around the corner to the patisserie at the Ritz which belongs to some pastry influencer that I’ve not heard of before 🤷🏻‍♀️ But there had been a queue outside every time we walked past so we assumed it must be pretty good. Well we ended up waiting 90 minutes in the queue (one of those situations where you stand there for a while then decide you want leave as it’s not worth it, but then figure it can’t be much longer as you’ve already been waiting so long, but then you’ve eventually stood there for so long you have to now wait otherwise you’ve wasted all your time….that sort of situation) - anyway after 90 mins we got in expecting this amazing afternoon tea and cakes. Honestly it was kind of underwhelming!! 😂🤷🏻‍♀️
🇫🇷 Paul then went back to the apartment and I decided to walk and peruse the shops by myself for a few hours (I love that!!). I bought a Prada cap (exciting for me as I pretty much live in caps back in Sydney) and I also found a few other things I’m now thinking about overnight and deciding whether I’ll go back tomorrow or not.
🇫🇷 Dinner was at a place called La Brigade. They serve meats and salad etc. It was very popular with the young folk so we clearly were at the place to be! It was pretty good, although honestly I’m just in need of a plate of steamed veggies with fish at this point!!
🇫🇷 Tomorrow is our last full day here before we head home!