Clare Le Roy

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Sydney, NSW
Clare Le Roy

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👩🏻‍💻 PhD in business
🥰 Busy mother of 3 boys
💸 Built a multi 7 figure biz

05/10/2026

Further to my post yesterday on why $27 ebooks are a bad idea for knowledge experts like you guys, plus my reel the other day that so many of you have been messaging me about, I thought sharing this again might be helpful to those who haven’t seen it before.

Most people don’t succeed on their first try and although my business makes millions of dollars a year now, I have a graveyard of business ideas that never took off…

The point of this post is to encourage those of you who are trying but not yet seeing results to KEEP GOING and KEEP TRYING!

Your next idea may just be the one that takes off :)

If you want to follow more of the BTS of how I run the type of business I run now, make sure to follow my other page Dr Clare Le Roy (especially in my stories where I am best!) and of course this page as well Dr Clare Le Roy | Business Mentor

01/09/2026

For the last 18 months I’ve been stuck in a serious career/life rut!! I know I’m not alone because whenever I go for coffee with friends my age they are ALL feeling exactly the same way that I do.

I think it’s a mix of 2026 having been a really difficult year for many people who run businesses combined with everything with AI making people feel uncertain about the future combined with being a Gen X who is at a really weird time in life where we’ve had success in our careers and now start questioning whether “this is it”.

Anyway - after watching almost everything that Netflix/Stan/Binge/HBO has to offer over the last 18 months I’ve decided that enough is enough and it’s time to pull myself out of this rut!!!!

I’m looking at all the different things across my life and where I can start to make improvements or find more joy.

I’m going to try some hobbies, try and fall back in love with the work that used to give me a lot of joy (but hasn’t really recentlY) plus work out how to live in this annoying perimenopausal body I have now. I’m on the hunt for some life side quests!!

As it’s the 1st September today and we have 4 months left of 2026 I’ve decided today is a great day to get started with my new and improved attitude towards life!

So step 1 is to mix up my content and start getting better at what I do with that. I’ve got really lazy with the content I make for my business Dr Clare Le Roy | Business for Designers over the past few years and it’s time to lock back in.

Not sure if you are feeling like this too but I figured if I start to document some of what I’m doing to pull myself out of my rut that some of you who are also stuck in a rut may be inspired to do that too :)

17/08/2026

Life lately ☺️

26/02/2026

You wouldn’t think it now, but I used to be absolutely terrified of talking to camera!!

My first attempts at recording course content were painful. I’d write scripts word for word, read them off my laptop while trying to look at the camera, stumble constantly and spend hours editing out mistakes and ums and pauses.

A 10 minute video would take me 3 hours to record and edit!! 🤦🏼‍♀️

Now I can record a full hour long lesson without notes and without needing to edit. I press record, teach then hit publish.

The only way that I’ve been able to do that is to practice (a lot!!).

But here a few things that have helped me get better:

➡️ I stopped scripting everything. Scripts made me sound robotic because I was focused on remembering exact words so now I might have a few bullet points and talk naturally like I’m explaining to someone sitting across from me.

➡️ I recorded even when I felt stupid and the first 50 videos I did were terrible, but I kept going. You can’t get better without doing the bad versions first!

➡️ I stopped watching myself back. I used to rewatch every video looking for mistakes. Now I record it, check the audio and video are working and move on.

➡️ I accepted that people watching don’t care as much as you think. They’re listening to content, not analysing every um and ah that you say. So make sure what you’re talking about is valuable and the rest doesn’t really matter.

But the main thing I’ve done to get better is volume. Over the past 6 years I’ve recorded thousands of hours of content. The only way I’ve got better is by doing it over and over until it stopped feeling weird.

If you’re scared to do talking head content, start anyway. Your first attempts will be bad! That’s normal :) The only way to get comfortable is to push through that uncomfortable stage and keep going.

Most people don’t start out good at this. The only reason I look natural on camera these days is because I’ve done it enough times that it has become natural for me.

25/02/2026

The problem with 1:1 client work is there’s a ceiling on how much you can make because every dollar means another hour of your time ⤵️

I ran a design business doing 1:1 client work for 6 years. I was fully booked with projects and was making good money, but I was completely maxed out on time.

I tried all the standard advice e.g. I raised my fees, got more selective with clients and streamlined my processes. This all worked to increase revenue a bit, but I was still trading time for money.

I knew I wanted to scale my business but I also knew I didn’t want staff or to scale in the way most design firms do. I wanted something that scaled without being tied to my time. I had the dream of “making money while I slept”

I have a background in curriculum development from my previous career. I also have a PhD in business and was running a successful design studio. I started thinking how I could take what I knew about how to run a successful studio and turn that into something I could sell repeatedly without having to show up every time in person.

The first digital product I created was my SketchUp course. I packaged the way I worked into a step by step program and made $39K from course sales in the first couple of weeks. By the end of the first year I had made $1 million 🤯

I realised I’d been thinking about my business completely wrong. I’d been focused on optimising 1:1 client work when I should have been building something that could scale without me.

Six years later, my online business now has a full product suite, I have more than 52,000 paying students, the business has done $12 million in revenue and it’s just me and my husband running it. We don’t have a team, I don’t do “live launches” and I never get on sales or live delivery calls.

If you’re already good at what you do and you get clients results from working with you, you’ve probably already hit your ceiling with 1:1 work.

If you don’t want to scale with a team and want to have more lifestyle freedom the only way to break through is to package what you know into something you can sell repeatedly without having to show up for every single transaction.

21/12/2025

Final days of our Singapore trip 🇸🇬

14/12/2025

More from Sentosa over last few days 🇸🇬

13/12/2025

We’ve moved Sentosa Island 🏝️🇸🇬 for another few days of relaxing!

12/12/2025

Last couple of days in Singapore 🇸🇬 - off to spend a few more days on Sentosa island next

Address

Sydney, NSW

Website

http://www.clareleroy.com/

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