Made of Fashion

19/11/2023

16/11/2023

- Foot traffic up 14% since pre-pandemic levels
- Unifying online and offline
- Customers r***e online but buy in-store
- People want to see touch and feel the brand
- Brand loyalty is paramount to the shopping experience
- 31% bigger sales than online

Your customer wants to shop with you, in fact they want you to help them. Never forget that.

The tactile retail experience isn't going anywhere, it's just evolving and you must evolve with it.

"When a store has education and a high-touch service model that's when brand loyalty really kicks in" - IMB CX Survey

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01/11/2023

We build fashion people!

Hear what national sales manager, Gabe, had to say .

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26/10/2023

- The sociological way we behave in certain situations..

Meaning, your customer is conditioned before they enter your store.

Often that conditioning is to avoid, or dismiss sales people.

One way to overcome that conditioning is to disarm it. How? By making sure your customer feels relaxed in your store.

The initial goal is to relax your customer (disarm), perhaps with a compliment or a piece of valuable information, not to overwhelm or insist on a conversation.

The conversation will be more meaningful when you disarm them first.

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23/10/2023

Influence. Negotiation. Persuasion. Learn these 3 skills to grow your fashion business.

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22/10/2023

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12/10/2023

Bill said it best!

28/09/2023

Digital convergence.

Converging the online and offline customer experience just as brands like LV, Nike, Apple and other global retail leaders have done so well.

Because the best brands in the world understand that the battle starts online but the war is won in store.

Customers are more educated than ever before and product is no longer your competitive advantage, in fact, in 2023 and beyond it’s your human experience that is your biggest differentiator.

Sure, the click of a mouse is convenient and don’t get us wrong it’s not going away
but customers will always want more.

They want trust and connection.

They want real conversation.

Your salespeople are your front line. They are what customers come to know, like and trust about your brand.

14/08/2023

Selling is simple when you have the right formula!

1. Reframe the relationship so it’s doesn’t feel like a hard sell

2. Look for buying cues that indicate they want to buy

3. Look for objects in to keep the conversation moving forward

4. Make an offer that is irresistible to them

5. Repeat the process so you get scale and consistency

Boom 💥

11/08/2023

For us, fashion is about self expression and individuality!

How about you?