Rowena Writes Copy

Rowena Writes Copy Every brand has a story to tell. I'm a storyteller...
I am a Sydney based copywriter, editor and spe But it isn't just about the story you tell.

Just like a good page turner, great copy tells a compelling story. Your readers are savvy, they are hit with marketing spin every day and have learnt to tune out the hype. Great copywriting is about connecting with your audience with an authentic voice that is woven into the fabric of each line of copy. I will work with your brand to find its story and to create a voice that resonates with your audience, otherwise known as your target market. Let's get started...

Some great tips in here on how to tame a comma.
23/01/2018

Some great tips in here on how to tame a comma.

Welcome to the third post in the series: Punctuation For Beginners. Today, we will be looking at commas.

Funny and true.
08/08/2017

Funny and true.

Just because...
28/05/2017

Just because...

offthemark.com

I am a big fan of the Oxford comma. Here are some great examples of what can happen when the Oxford comma is excluded, u...
16/03/2017

I am a big fan of the Oxford comma. Here are some great examples of what can happen when the Oxford comma is excluded, underused, or underestimated.

An overtime case that will delight language nerds everywhere hinges on the absence of an Oxford comma

Creative copywriting from Ikea
12/12/2016

Creative copywriting from Ikea

Ikea’s clever new ad campaign is almost as good as its meatballs.

07/12/2016

Mind. Blown.

Some interesting word origins. A treadmill was originally a prison punishment. Sounds about right.
27/10/2016

Some interesting word origins. A treadmill was originally a prison punishment. Sounds about right.

Did you know that alcohol originally meant eyeshadow, clouds were rocks or that a moment once lasted precisely 90 seconds? Read on, girls and bi**os …

05/06/2016

There is so much to learn when you run your own boutique business. This week I provided my own IT support. After hours of googling I am now the expert on how to make Nvidia GPU compatible with Windows 10 so my computer doesn’t crash every ten minutes. I also learnt how to clear a paper jam, which isn’t actually a paper jam but is a hairband caught in the rotor requiring extraction by chopstick.

Love these creative marketing concepts!
03/06/2016

Love these creative marketing concepts!

Marketing can be e-x-p-e-n-s-i-v-e... Luckily, there's always the guerrilla marketing alternative. For those who don't know, it's a marketing strategy that focuses on imagination, original ideas, and low or no expenses at all. So, how does it work? Basically, it takes consumers by surprise, by poppi...

Enjoying some quiet time with the Sydney Writers' Festival program. Not long now!
06/05/2016

Enjoying some quiet time with the Sydney Writers' Festival program. Not long now!

21/04/2016

Oooh, contentious. Thoughts?

Address

Sydney, NSW

Website

Alerts

Be the first to know and let us send you an email when Rowena Writes Copy posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category