24/08/2026
One of the biggest lessons from my conversation with Nathan Baws wasn’t actually about marketing. It was about customer service.
Nathan shared a story about being removed from a flight after helping an elderly passenger with her luggage. It sparked a really interesting conversation about policies, people and what great customer service actually looks like.
Customer service is rarely just about training your front line team. It’s usually a reflection of what’s happening behind the scenes.
If you’re trying to improve the experience your customers have, it might be worth asking a different question.
What is your workplace culture telling your customers?
You can also listen to the full Find Grow Keep episode wherever you get your podcasts.