25/06/2026
This week, we partnered with Welcome to the official home of The Outsiders eflectionsholidays to launch Wander Woman, a new campaign exploring the rise of solo female travel in Australia.
To celebrate the launch, media gathered at Chiswick for the unveiling of the Wander Woman Report, believed to be the country’s first dedicated research into female-led solo travel.
Guests heard from Reflections Holidays CEO Nick Baker, Associate Professor Tamara Young from the University of Newcastle and Reflections Holidays Park Manager Katie Toney, who shared insights into the motivations, challenges and opportunities shaping this growing travel movement.
As more women embrace independent travel, the Wander Woman Report is helping drive important conversations about how the tourism industry can better support solo female travellers.