19/03/2021
What do we mean when we say 'content creation?'
🌟 Content creation involves all of the creative activities that go into producing your digital or print-based content (what is used on your social media, website, billboards etc.)
🌟 A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content they produce can take many forms, including social media posts, blog posts, videos, ebooks etc.
A breakdown of the general activities involved in content creation:
💥 Graphic design - designing graphics and other forms of imagery to post and use on your profiles (e.g. your logo or cover image)
💥 Copywriting - written material that conveys your message (photo caption, post, tweet, blog article etc.)
💥 Visual sourcing - finding images to post that fit your brand's aesthetic and content themes
💥 Photography - taking photographs of your product, your business or anything else you want to appear on your social media feeds
💥 Videography - taking videos of your product, your business or anything else you want to appear on your social media feeds, ads and/or website.
💥 Content Editing - this covers copy editing, video editing (whether that be a professional video ad or a Reel) and also photo editing (e.g. Photoshop)
So as you can tell, when you hear the words 'content creation,' we are talking about a wide range of activities. Why hire an agency to help with content creation? We always break it down to two major reasons:
1. TIME - no time to create their own content or even think about a cohesive content strategy
2. SKILL - unless you have an in-house marketing team or are a social media saavy business owner then you probably don't have someone that has the skills and experience to create content (sidenote: we've met so many business owners who are amazing at their own content & we tell them they honestly don't need help UNLESS they don't have numero uno)
If you feel your business needs help with content creation then give us a shout 📞