Fundraising Partners

27/05/2026

What’s happening in Regular Giving?

Supporter expectations have not changed. Donors still want clarity, transparency, and genuine conversations with the charities they support.

What we found and how we found it

Across recent Verification Call Audits, we found that many donor concerns are not being fully addressed before payment confirmation. We identified this through structured manual reviews using the same auditor across every call set.

The Risks

a. Financial RiskSupporters who do not fully understand their commitment are far more likely to cancel within the first few months – this means your charity loses the money they invested in the donor’s acquisition.

b. Reputational RiskIf supporters feel uncertain after signing up, confidence in both your charity and the fundraising channel suffers.

What you can do

Treat verification calls as part of supporter care, not just compliance. The best programs use audits to improve donor confidence and fundraiser communication.

www.fundraisingpartners.com.au

27/05/2026

25/05/2026

STAT: 5% of calls audited by Fundraising Partners were highlighted as 'potentially' requiring a refund. These are training issues we help remedy.

Verification Calls should feel like premium customer service.

The best Verification Calls do not sound transactional. They sound like genuine supporter care. Auditing helps ensure every donor is treated with warmth, patience, professionalism, and respect because great fundraising does not stop once the sign-up form is complete.

https://www.fundraisingpartners.com.au/verificationcallaudits

21/05/2026

Regular Giving retention has become the most important number in fundraising.

For years, Regular Giving conversations focused heavily on acquisition. Teams were measured on volume, agencies were measured on sign-ups and leadership often looked first at cost per acquisition. But the benchmarking data suggests the sector is entering a very different phase. Retention is now the true measure of program strength ...

For years, Regular Giving conversations focused heavily on acquisition. Teams were measured on volume, agencies were measured on sign-ups and leadership often looked first at cost per acquisition. But the benchmarking data suggests the sector is entering a very different phase. Retention is now the....

20/05/2026

Good news Wednesday!

20/05/2026

What’s happening in Regular Giving?

Many charities are seeing strong acquisition numbers on paper but are losing confidence in what is actually happening during acquisition conversations.

What we found and how we found it

After reviewing verification calls across multiple campaigns, we found that key parts of supporter conversations are often rushed, inconsistent, or missing entirely.

The Risks

a. Financial RiskPoor quality sign ups create higher cancellation rates, failed payments, and weaker long-term value from Regular Giving programs.

b. Reputational RiskWhen supporters feel confused or pressured, trust drops quickly. One poor interaction can damage years of brand credibility.

What you can do

Regular independent call audits and mystery shopping create visibility. Not to catch people out, but to strengthen training, improve consistency, and protect both donors and fundraisers.

25/03/2024

In today's landscape, a hands-on approach to fundraising management can ensure proactive engagement and swift resolution of issues.

Add to this, the importance of a reliable face-to-face (F2F) supplier cannot be overstated. These suppliers serve as the backbone of operations, offering not just products or services, but also fostering relationships built on trust and reliability.

A trustworthy and capable consultant further enhances this framework by providing invaluable expertise and guidance, alleviating the workload and ensuring optimal decision-making processes. Their strategic insights and problem-solving abilities contribute to streamlining operations and maximising efficiency.

Together, these elements form a robust ecosystem that sustains business growth and fosters long-term success in an ever-evolving market.

Royal Flying Doctor Service (Queensland Section) are a great example of this partnership.

The Heart Research Institute (HRI) faced a formidable challenge in their fundraising efforts, grappling with stagnant donor engagement, declining retention rates, and the pressing need to meet budgetary goals.

25/03/2024

Fundraising Partners' Tip of the day

A successful outsourced Regular Giving program relies on both parties understanding each other.

Do everything you can to learn the other language.

04/06/2022

Thanks to Fundraising Institute Australia (FIA) for inviting us to speak at this years’ conference.

It was amazing to be around so many of our fellow fundraisers for the first time in years.

16/03/2022

This morning Adam had the pleasure of joining an Fundraising Institute Australia (FIA) breakfast panel to share some lessons learned over the last 20 years of fundraising.