18/08/2026
Most parents are left to “figure out” baby safety on their own, and that’s where so many preventable accidents happen.
When Mitch first started in this space, he met a family who’d lost their child in a house fire caused by a stove k**b being turned.
A few distracted seconds.
A life changed forever.
That story shaped everything we do.
With 75% of childhood accidents happening inside the home, parents deserve clearer guidance, not mixed advice or unsafe products.
Since 2014, we’ve assessed 7,000+ homes and raised four kids of our own, including twins who get into everything.
What we’ve learned is simple:
Small changes make a big difference, and safety needs to evolve as your child grows.
If you want practical, calm, evidence backed baby safety tips…
follow along.