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Google Ads specialist helping Shopify and eCommerce brands reduce wasted ad spend, fix tracking and feed issues, and improve performance across Google Ads, Performance Max and Merchant Centre. Yes Online Marketing helps Shopify and eCommerce businesses improve Google Ads performance, reduce wasted ad spend, fix tracking and product feed issues, and get better results from Performance Max, Google Shopping and Merchant Centre.

21/09/2026

Your Performance Max ROAS might look strong.

But if your campaign is barely spending, not scaling, or not bringing in enough sales, your Target ROAS could be part of the problem.

This is something I see a lot with Shopify Google Ads accounts.
A business wants more growth, but the campaign is being held back because the ROAS target is set too aggressively. Google then gets more selective, which can mean:
• lower spend
• fewer clicks
• fewer sales
• slower growth

A higher ROAS percentage does not automatically mean a better campaign if total revenue and profit are being left on the table.
In my latest post, I break down:
• what Target ROAS actually does
• how an overly high target can restrict scale
• why lower ROAS can sometimes mean better business growth
• what Shopify stores should check before changing budget or bidding

If your Performance Max campaign is not spending the way you expected, have a read.

Read it here:
https://yesonlinemarketing.com/resources/performance-max-target-roas-shopify/

Is your Performance Max target ROAS too high? Learn why aggressive ROAS targets can restrict spend, reduce Shopify sales and make PMax harder to scale.

19/09/2026

Your Performance Max ROAS might look great. But did Google actually generate those sales?
This is one of the biggest traps I see in Shopify Google Ads accounts.
A store owner sees a strong ROAS and assumes Performance Max is doing a brilliant job. But when you dig deeper, some of those conversions may be coming from branded searches, existing customers, or people who were already going to buy anyway.
That does not mean the reporting is wrong. It means the numbers need context.
In my latest post, I cover:
• how branded searches can make PMax look stronger than it really is
• the difference between attributed sales and incremental sales
• why new customer growth matters more than just reported conversions
• when brand exclusions are worth considering
• what to check before increasing your budget
If you run a Shopify store and want a clearer view of what Performance Max is really doing, have a read.
Read it here:
https://yesonlinemarketing.com/resources/performance-max-branded-searches/

Are Performance Max branded searches inflating your ROAS? Learn how brand traffic, existing customers and attribution can distort PMax results.

16/09/2026

Performance Max spending, but not selling?
A lot of Shopify businesses assume most of their PMax budget is going into Shopping.
That is not always the case.

Google can also spend across YouTube, Display, Search, Discover, Gmail and other inventory.

That does not automatically mean the budget is being wasted, but if sales are weak, you need to know where the money is actually going before increasing spend.

In this post I cover:
• how to check PMax channel spend
• when YouTube and Display spend should concern you
• why product feed quality still matters
• what to check before switching campaign type
• why increasing budget can make a bad setup worse

Read it here:

https://yesonlinemarketing.com/resources/performance-max-spending/

Performance Max spending heavily on YouTube and Display but not generating sales? Here’s what Shopify stores should check before increasing budget.

14/09/2026

When Shopify Google Ads suddenly stop performing, the campaign itself is only one possible cause.

I regularly see businesses start changing budgets, bidding strategies and campaign structure before checking the basics.

That can make the problem harder to diagnose.
My first checks would usually be:
Conversion tracking
Merchant Centre
Product feed health
Stock availability
Shopify conversion rate
Recent account changes
If sales have dropped, find the cause before changing everything.

I’ve put together a practical guide here:

https://yesonlinemarketing.com/resources/shopify-google-ads-stopped-working/

Shopify Google Ads stopped working? Check tracking, Performance Max, Merchant Centre, product feeds and your store before changing campaigns.

12/09/2026

Is Performance Max spending too much money on the wrong Shopify products?

It happens more often than you might think.

A PMax campaign can show a decent overall ROAS while a handful of poor-performing products chew through budget and better products barely get seen.

The fix is not always increasing the budget or changing your target ROAS.

You need to look underneath the campaign and see exactly which products are getting the spend.

My latest guide covers product-level performance, Merchant Centre data, product feeds, listing groups and when it actually makes sense to separate or exclude products.

Read it here:

https://yesonlinemarketing.com/resources/performance-max-shopify-products/

Performance Max Shopify products can waste budget when Google favours the wrong items. Learn how to find wasted spend, improve your feed and regain control.

09/09/2026

If your Shopify Google Ads are spending but sales are disappointing, the campaign may not be the main issue.

A poor product feed can quietly drag down both Google Shopping and Performance Max.

I’m talking about things like:
• vague product titles
• weak or missing attributes
• poor Merchant Centre data
• stock or price mismatches
• bad product selection inside PMax

In this guide, I break down the common problems I see and what to fix first.
If you run a Shopify store and use Google Ads, this is worth a read.

Read it here:
https://yesonlinemarketing.com/resources/shopify-product-feed-optimisation/

Shopify product feed optimisation can reduce wasted Google Ads spend. Learn what to fix in Merchant Centre to improve Shopping and Performance Max results.

07/09/2026

Performance Max vs Standard Shopping for Shopify. Which is actually better?
The answer is not simply “Performance Max”.
PMax can work extremely well when your tracking is accurate, your Merchant Centre feed is clean and Google has enough sales data to optimise properly.
Standard Shopping can still make sense when you want more control, a Shopping-only test, or you’re trying to work out whether PMax is actually improving performance.
The bigger mistake is switching campaign types without first checking the basics:

• Conversion tracking
• Product feed quality
• Product-level spend
• ROAS targets
• Product exclusions
• Merchant Centre issues

I’ve put together a detailed guide on when I’d use Performance Max, Standard Shopping, or sometimes both.

https://yesonlinemarketing.com/resources/performance-max-vs-standard-shopping/

Performance Max vs Standard Shopping for Shopify? Compare reach, control, ROAS, product feeds and when each Google Ads campaign makes sense.

04/09/2026

Can ChatGPT find your Shopify products?

That’s becoming a real question for eCommerce stores.

Customers are starting to use ChatGPT and Google AI Search to compare options, research products and decide what to buy. If your product pages are thin, unclear or missing key data, you’re making it harder for your products to show up.

I’ve just published a new guide on how to give your Shopify products a better chance of being found.

It covers:

• better product titles
• unique product descriptions
• schema
• Google Merchant Centre
• reviews
• FAQs
• stronger product data overall

A lot of stores are still treating this like a future problem. It isn’t. It’s already happening.

Read it here:

https://yesonlinemarketing.com/resources/shopify-ai-search-optimisation/

Shopify AI search optimisation tips to help products get found in ChatGPT and Google AI Search using better data, schema, Merchant Centre, reviews and FAQs.

02/09/2026

A lot of business owners are talking about ChatGPT and Google AI search now.
Fair enough.

But the better question is not just, “How do I get found?”

It’s this: how do I track whether any of that traffic is actually doing something useful?

My latest guide covers:
• how to find ChatGPT referrals in GA4
• how to see which landing pages are getting the traffic
• how to track leads and sales
• how to review Google AI visibility in Search Console
• what metrics actually

If you want less guesswork and a clearer way to measure AI search, read the full post here:
https://yesonlinemarketing.com/resources/track-chatgpt-traffic/

Track ChatGPT traffic in GA4 and measure Google AI Overviews and AI Mode visibility in Search Console. See what AI search is actually delivering.

30/08/2026

A lot of businesses are now asking the wrong question.
They keep asking, “How do I rank in Google?”

Still important, yes. But the bigger question now is: how do you get your website used as a source by ChatGPT and Google AI Overviews?

That is exactly what my latest post covers.
If your site is not getting picked up in AI answers, the issue is usually one of these:

• AI crawlers cannot properly access the site
• the content is too generic
• the page does not answer the question clearly
• there is not enough topic depth
• the site does not show enough real expertise
I break down what actually matters, what is overhyped, and what business owners should focus on first.

Read the full article here:

Get cited by ChatGPT and Google AI Overviews. Learn how better content, crawlability, authority and SEO can improve your AI search visibility.

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Suite 6/16 Bona Vista Avenue, Maroubra
Sydney, NSW
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