20/05/2019
If the election was a vote for the planet, what do the results mean?
Do Australians actually not care about climate change when it comes down to it?
More importantly, how can we make them care?
Fascinating article here on the Emotions That Work when it comes to environmental messaging. It seems we need more “fear and disgust” and less slick, corporate-looking marketing.
What makes people more likely to trust a climate change message? If it looks too corporate, it's more likely to fail.