Magnetism Copywriting

20/05/2019

If the election was a vote for the planet, what do the results mean?

Do Australians actually not care about climate change when it comes down to it?

More importantly, how can we make them care?

Fascinating article here on the Emotions That Work when it comes to environmental messaging. It seems we need more “fear and disgust” and less slick, corporate-looking marketing.

What makes people more likely to trust a climate change message? If it looks too corporate, it's more likely to fail.

09/09/2018

It's feedback like this that makes working on a Sunday worth it:
"It's bloody perfect! I love it so much I have read it three times just to get a kick of happiness!"

29/05/2018

Fortune cookie writer WOULD be a great job. I think "compassionate weirdo" sums up my inner self quite well...
Could be something in this?

24/05/2018

Poor Santa. He didn't double confirm opt-ins to his list.

09/05/2018

My business advice for you for today.

04/05/2018

Love a conference where you can wear uggs.

03/05/2018

Sooo good. Conspiracy theories, PMs, suspense - it's perfect.

01/05/2018

The world-changing power of copywriting: how to get people to part with hundreds of thousands of dollars. Now if only we could use that kind of propaganda to actually make the world better.

16/04/2018

Writing at night is so much better with the sound of rain. My new fave soundtrack.

12 Hours of the best relaxing rain sounds with distant thunder perfect for sleeping and relaxation. Thank you so much for watching this video by Relax your M...

12/04/2018

"Senator, we run ads." Anyone else fascinated by the Facebook hearing? Reading between the lines, it's a generational, psychological, commercial hotbed of revelations about the world we live in.

Mark Zuckerberg testifies on Capitol Hill Talk Shows Copyright for : Washingtonpost https://www.twitch.tv/washingtonpost